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Engineering (R0) Serie de eBooks

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  • Sports Analytics

    Data-Driven Sports and Decision Intelligence

    Edición de A Mansurali, P. Mary Jeyanthi, Dieu Hack-Polay, Ali B. Mahmoud ...
    Series series Engineering (R0)
    In "Sports Analytics: Data-Driven Sports and Decision Intelligence," embark on a journey through the exhilarating world of sports enhanced by the power of data-driven insights. From the nail-biting moments on the field to the strategic decisions behind the scenes, this comprehensive guide unveils the secrets that propel teams to victory and champions to greatness.It explores the cutting-edge ... Leer más

    $197.99 USD

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  • Artificial Intelligence in Customer Service

    The Next Frontier for Personalized Engagement

    Edición de Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika ...
    Series series Intelligent Technologies and Robotics (R0)
    This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in ... Leer más

    $179.99 USD

  • Data Analytics in Marketing, Entrepreneurship, and Innovation

    Edición de Mounir Kehal, Shahira El Alfy ...
    Series series Data Analytics Applications
    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that ... Leer más

    $76.99 USD

  • Demystifying Big Data and Machine Learning for Healthcare

    de Prashant Natarajan, John C. Frenzel, Detlev H. Smaltz ...
    Healthcare transformation requires us to continually look at new and better ways to manage insights – both within and outside the organization today. Increasingly, the ability to glean and operationalize new insights efficiently as a byproduct of an organization’s day-to-day operations is becoming vital to hospitals and health systems ability to survive and prosper. One of the long-standing ... Leer más

    $49.99 USD

  • The Routledge Companion to Marketing Research

    Edición de Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as:Methods for the analysis of user- ... Leer más

    $65.99 USD

  • Knowledge Management and Organizational Learning

    Edición de William R. King ...
    Series series Business and Management (R0)
    Knowledge management (KM) is a set of relatively-new organizational activities that are aimed at improving knowledge, knowledge-related practices, organizational behaviors and decisions and organizational performance. KM focuses on knowledge processes—knowledge creation, acquisition, refinement, storage, transfer, sharing and utilization. These processes support organizational processes involving ... Leer más

    $215.99 USD

  • AI and Machine Learning Applications in Sports Analytics

    Edición de Tanupriya Choudhury, Pradeep Kumar Arya, Ketan Kotecha, Ashutosh Sharma, Jung-Sup Um ...
    Artificial intelligence (AI) and machine learning (ML) revolutionize sports by transforming how teams, coaches, and analysts understand and optimize performance. These technologies enable the collection, processing, and interpretation of data, ranging from player biometrics and in-game statistics to video footage and fan engagement metrics. By uncovering patterns and insights that are difficult to ... Leer más

    $197.99 USD

  • Digital Transformation in Sports

    Edición de Jillian McNiff Villemaire, Haiyan Huang ...
    Series series Data Analytics Applications
    The sports industry is one of the most robust and competitive sectors in the world. Over the last decade, the integration of technology into sports has dramatically transformed the dynamics of how the sports industry operates. Sports analytics (i.e., the integration of data science and sports) is at the forefront of this digital transformation. Sports analytics encompasses the applications of ... Leer más

    $72.99 USD

  • Analytics Enabled Decision Making

    Edición de Vinod Sharma, Chandan Maheshkar, Jeanne Poulose ...
    Series series Business and Management (R0)
    Analytics is changing the landscape of businesses across sectors globally. This has led to the stimulation of interest of scholars and practitioners worldwide in this domain. The emergence of ‘big data’, has fanned the usages of machine learning techniques and the acceptance of ‘Analytics Enabled Decision Making’.This bookprovides a holistic theoretical perspective combined with the application of ... Leer más

    $188.09 USD

  • Internationalization of Sport Events Through Branding Opportunities

    Edición de Jaskirat Singh Rai, Maher N. Itani, Amandeep Singh ...
    Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity ... Leer más

    $215.99 USD

  • Data-Driven Decision Making

    Edición de Jeanne Poulose, Vinod Sharma, Chandan Maheshkar ...
    Series series Business and Management (R0)
    This book delves into contemporary business analytics techniques across sectors for critical decision-making. It combines data, mathematical and statistical models, and information technology to present alternatives for decision evaluation. Offering systematic mechanisms, it explores business contexts, factors, and relationships to foster competitiveness. Beyond managerial perspectives, it ... Leer más

    $179.99 USD

  • Leveraging AI-Powered Marketing in the Experience-Driven Economy

    Edición de Rhytheema Dulloo, Anand Kurian, Minja Bolesnikov, Ilse Struweg, Kaliyan Mathiyazhagan ...
    Emerging cutting-edge technologies, particularly artificial intelligence (AI), present a shift in the marketing landscape, ushering in Marketing 5.0. It drastically reshapes the way brands engage with customers, and in the Marketing 5.0 era, where experiences are key, businesses must rise above conventional marketing practices to meet consumer demands. By embracing AI-driven technologies and the ... Leer más

    $314.99 USD