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Data Analytics Applications Serie de eBooks

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  • Digital Transformation in Sports

    Edición de Jillian McNiff Villemaire, Haiyan Huang ...
    Series series Data Analytics Applications
    The sports industry is one of the most robust and competitive sectors in the world. Over the last decade, the integration of technology into sports has dramatically transformed the dynamics of how the sports industry operates. Sports analytics (i.e., the integration of data science and sports) is at the forefront of this digital transformation. Sports analytics encompasses the applications of ... Leer más

    $72.99 USD

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  • Digital Business Models in Sport

    Edición de Mateusz Tomanek, Wojciech Cieslinski, Michal Polasik ...
    Series series Routledge Research in Sport Business and Management
    Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.The book explains how business models describe and underpin contemporary sport business, and how ... Leer más

    Gratis

  • Equity Crowdfunding in Sports Clubs

    Consumer-Oriented Strategic Marketing

    de Szczepan Kościółek ...
    Series series Routledge Research in Sport Business and Management
    This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented.Presenting international cases and data, including from European football, the book explains how crowdfunding ... Leer más

    Gratis

  • Data Analytics in Marketing, Entrepreneurship, and Innovation

    Edición de Mounir Kehal, Shahira El Alfy ...
    Series series Data Analytics Applications
    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that ... Leer más

    $76.99 USD

  • Strategic Brand Management In and Through Sport

    Edición de Argyro Elisavet Manoli ...
    This book explores how sport brands can be managed strategically, as well as how non sport brands can be managed strategically through their association with sport.Despite decades of extensive research, brand management remains a priority for academics and practitioners alike. To this day, ample new and insightful research are being conducted on the matter, with questions around how a brand can be ... Leer más

    $77.99 USD

  • Knowledge Management and Organizational Learning

    Edición de William R. King ...
    Series series Business and Management (R0)
    Knowledge management (KM) is a set of relatively-new organizational activities that are aimed at improving knowledge, knowledge-related practices, organizational behaviors and decisions and organizational performance. KM focuses on knowledge processes—knowledge creation, acquisition, refinement, storage, transfer, sharing and utilization. These processes support organizational processes involving ... Leer más

    $215.99 USD

  • The Routledge Companion to Marketing Research

    Edición de Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as:Methods for the analysis of user- ... Leer más

    $65.99 USD

  • Sports Sponsorship and Branding

    Global Perspectives and Emerging Trends

    Edición de Ho Keat Leng, James J. Zhang ...
    Series series World Association for Sport Management Series
    This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and ... Leer más

    $64.99 USD

  • Sport Consumer Behaviour

    Marketing Strategies

    de Daniel C Funk, Kostas Alexandris, Heath McDonald ...
    Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.Written by three of the world’s leading sports marketing academics, the book covers all the key ... Leer más

    $68.99 USD

  • Customer Loyalty and Supply Chain Management

    Business-to-Business Customer Loyalty Analysis

    de Ivan Russo, Ilenia Confente ...
    Series series Routledge Studies in Business Organizations and Networks
    Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly ... Leer más

    $65.99 USD

  • Achieving Digital Transformation through Analytics and AI

    de Jay Liebowitz ...
    Series Libro 8 - Digital Transformation: Accelerating Organizational Intelligence
    Due to the rapid emergence of the development and use of Analytics and AI in organizations, this book focuses on these aspects related to digital transformation. We are in the midst of the GenAI craze, with prompt engineering, large language models, and AI ethics playing key roles. According to estimates, about 329 million terabytes of data are created each day [https://explodingtopics.com/blog ... Leer más

    $62.99 USD

  • Sports Analytics

    Data-Driven Sports and Decision Intelligence

    Edición de A Mansurali, P. Mary Jeyanthi, Dieu Hack-Polay, Ali B. Mahmoud ...
    Series series Engineering (R0)
    In "Sports Analytics: Data-Driven Sports and Decision Intelligence," embark on a journey through the exhilarating world of sports enhanced by the power of data-driven insights. From the nail-biting moments on the field to the strategic decisions behind the scenes, this comprehensive guide unveils the secrets that propel teams to victory and champions to greatness.It explores the cutting-edge ... Leer más

    $197.99 USD