Toma de decisiones y solución de problemas en Gestión y liderazgo & Negocios y finanzas eBooks

Go Big or Go Home

5 Ways to Create a Customer Experience That Will Close the Deal

de Diana Kander, Tucker Trotter ...

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a client's gut feeling ... Leer más

$6.99 USD

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a client's gut feeling
... Leer más
Passion to Profits

Business Success for New Entrepreneurs

de Rhonda Abrams, Alice LaPlante ...

Engineers, musicians, psychologists, culinary students—in just about every field, sooner or later it's likely someone will start a business. This major new book is the first to teach the fundamentals of entrepreneurship regardless of the industry. Packed with business essentials and real-world advice, this unique book breaks down everything from start to finish. You’ll learn how to choose, start, ... Leer más

$21.99 USD

Engineers, musicians, psychologists, culinary students—in just about every field, sooner or later it's likely someone will start a business. This major new book is the first to teach the fundamentals of entrepreneurship regardless of the industry. Packed with business essentials and real-world advice, this unique book breaks down everything from start to finish. You’ll learn how to choose, start,
... Leer más
The Complete Idiot's Guide to Risk Management

Get Dynamic Growth and Profitability Through Successful Risk Strategies

de Annetta Cortez ...

Manage the risk and maximize the reward!Risk. It's what business is all about. The key to success is to anticipating and managing the risks that can impact business. The Complete Idiot's Guide® to Risk Management provides the key information necessary to manage business risk successfully.• The basic categories of business risk• How to indentify the specific factors that affect any particular ... Leer más

$9.99 USD

Manage the risk and maximize the reward!Risk. It's what business is all about. The key to success is to anticipating and managing the risks that can impact business. The Complete Idiot's Guide® to Risk Management provides the key information necessary to manage business risk successfully.• The basic categories of business risk• How to indentify the specific factors that affect any particular
... Leer más
FAST Creativity & Innovation

Rapidly Improving Processes, Product Development and Solving Complex Problems

de Charles Bytheway ...

FAST Creativity & Innovation is a landmark work authored by the creator of the method called Function Analysis Systems Technique (FAST) and pioneer of value engineering and value analysis. FAST is a powerful mapping technique that can graphically model goals, objectives, strategies, plans, systems, projects, products, processes, and procedures in function terms to identify function dependencies by ... Leer más

$31.99 USD

FAST Creativity & Innovation is a landmark work authored by the creator of the method called Function Analysis Systems Technique (FAST) and pioneer of value engineering and value analysis. FAST is a powerful mapping technique that can graphically model goals, objectives, strategies, plans, systems, projects, products, processes, and procedures in function terms to identify function dependencies by
... Leer más
Powered by Change

How to design your business for perpetual success

de Jonathan MacDonald ...

When the winds of change blow, some people build walls and others build windmills.In a hectic business environment where it is estimated that half of the decisions that CEOs make turn out to be wrong, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently, and develop strategies that are executed in a successful way.This is partly ... Leer más

$15.99 USD

When the winds of change blow, some people build walls and others build windmills.In a hectic business environment where it is estimated that half of the decisions that CEOs make turn out to be wrong, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently, and develop strategies that are executed in a successful way.This is partly
... Leer más
Smart Solution Book, The

68 Tools For Brainstorming, Problem Solving And Decision Making

de David Cotton ...

The Smart Solution Book explains each tool in detail – what it is, when and how to use it, its strengths and its limitations. The tools range from quick fixes, which can be used by someone working alone, to large scale solutions which can be used by groups of 100 and more. You can also use the tools separately or in combination with each other.Frame problems so they can be solvedFind a solution to ... Leer más

$12.99 USD

The Smart Solution Book explains each tool in detail – what it is, when and how to use it, its strengths and its limitations. The tools range from quick fixes, which can be used by someone working alone, to large scale solutions which can be used by groups of 100 and more. You can also use the tools separately or in combination with each other.Frame problems so they can be solvedFind a solution to
... Leer más
Producing Prosperity

Why America Needs a Manufacturing Renaissance

de Gary P. Pisano, Willy C. Shih ...

Manufacturing’s central role in global innovationCompanies compete on the decisions they make. For years-even decades-in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once manufacturing capabilities go away, so does much of the ... Leer más

$19.99 USD o gratis con Kobo Plus

Manufacturing’s central role in global innovationCompanies compete on the decisions they make. For years-even decades-in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once manufacturing capabilities go away, so does much of the
... Leer más
I Wish I'd Known That Earlier in My Career

The Power of Positive Workplace Politics

de Jane Horan ...

The must-read guide to understanding corporate politics in order to get aheadDesigned to provide the reader with an understanding of corporate politics from a positive perspective, I Wish I'd Known That Earlier in My Career uses case studies to teach the essentials of organizational dynamics, power networks, and the decision-making processes and dilemmas involved in business. Examining corporate ... Leer más

$12.00 USD

The must-read guide to understanding corporate politics in order to get aheadDesigned to provide the reader with an understanding of corporate politics from a positive perspective, I Wish I'd Known That Earlier in My Career uses case studies to teach the essentials of organizational dynamics, power networks, and the decision-making processes and dilemmas involved in business. Examining corporate
... Leer más
Business Continuity Management

Building an Effective Incident Management Plan

de Michael Blyth ...

PRAISE FOR Business Continuity ManagementFew businesses can afford to shut down for an extended period of time, regardless of the cause. If the past few years have taught us anything, it's that disaster can strike in any shape, at any time. Be prepared with the time-tested strategies in Business Continuity Management: Building an Effective Incident Management Plan and protect your employees while ... Leer más

$45.00 USD

PRAISE FOR Business Continuity ManagementFew businesses can afford to shut down for an extended period of time, regardless of the cause. If the past few years have taught us anything, it's that disaster can strike in any shape, at any time. Be prepared with the time-tested strategies in Business Continuity Management: Building an Effective Incident Management Plan and protect your employees while
... Leer más
Snapshots of the Mind

de Gary A. Klein ...

How people make decisions, size up situations, spot anomalies, and anticipate problems in real-world settings.Gary Klein, author of the bestselling Sources of Power, is the cognitive psychologist who discovered how people actually make decisions, particularly under time pressure and uncertainty. In Snapshots of the Mind, he offers a set of short essays—“snapshots” of different aspects of cognitive ... Leer más

$21.99 USD

How people make decisions, size up situations, spot anomalies, and anticipate problems in real-world settings.Gary Klein, author of the bestselling Sources of Power, is the cognitive psychologist who discovered how people actually make decisions, particularly under time pressure and uncertainty. In Snapshots of the Mind, he offers a set of short essays—“snapshots” of different aspects of cognitive
... Leer más
直覺陷阱2：認知非理性消費偏好，避免成為聰明的傻瓜

de 高登第 ...

定錨效應、稀缺性效應、選擇超荷效應、損失厭惡效應、心理帳戶效應、單純曝光效應……12個常見的消費認知偏誤效應，提供一看就懂的消費、行銷心理學！你老是被直覺誤導了嗎？人的直覺往往充滿陷阱。直覺下的認知偏誤，會使消費者作出錯誤判斷、衝動消費，這往往不是最利於自己的選擇。繼上一本談論大眾心理學的《直覺陷阱：擺脫認知偏誤，擁有理性又感性的30個超強心理素質》之後，本書以消費心理為主題，提出12個常見的消費心理效應，以消費者為出發點，解析消費者的想法，使其輕鬆避免消費場景中常遇見之直覺陷阱。除此之外，企業與廠商除了全力行銷自己的產品，也需要了解消費者的心態、動機、偏好和決策過程，才能調整並創新策略，獲得競爭優勢。這就是企業與消費者共同的雙贏。．我們作出決定時往往過度依賴我們所收到的第一筆資訊以作出判斷的傾向，這是一種認知偏誤，叫作「定錨效應」。如果產品一開始以較高的價格販賣，之後打折促銷 ... Leer más

$8.99 USD

定錨效應、稀缺性效應、選擇超荷效應、損失厭惡效應、心理帳戶效應、單純曝光效應……12個常見的消費認知偏誤效應，提供一看就懂的消費、行銷心理學！你老是被直覺誤導了嗎？人的直覺往往充滿陷阱。直覺下的認知偏誤，會使消費者作出錯誤判斷、衝動消費，這往往不是最利於自己的選擇。繼上一本談論大眾心理學的《直覺陷阱：擺脫認知偏誤，擁有理性又感性的30個超強心理素質》之後，本書以消費心理為主題，提出12個常見的消費心理效應，以消費者為出發點，解析消費者的想法，使其輕鬆避免消費場景中常遇見之直覺陷阱。除此之外，企業與廠商除了全力行銷自己的產品，也需要了解消費者的心態、動機、偏好和決策過程，才能調整並創新策略，獲得競爭優勢。這就是企業與消費者共同的雙贏。．我們作出決定時往往過度依賴我們所收到的第一筆資訊以作出判斷的傾向，這是一種認知偏誤，叫作「定錨效應」。如果產品一開始以較高的價格販賣，之後打折促銷
... Leer más
The Greiner Growth Model

Anticipate crises and adapt to a changing business world

de 50minutes ...

Series Libro 3 - Management & Marketing
Anticipate crises and adapt to a changing business worldThis book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and ... Leer más

$9.99 USD o gratis con Kobo Plus

Anticipate crises and adapt to a changing business worldThis book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and
... Leer más
An Introductory Guide to Systems Thinking

de David Kerr ...

The world around us is comprised of systems - organisational systems, business systems, political systems, family systems, inter-personal systems, biological systems, economic systems - the list goes on.This eBook, written by an experienced systems thinker and consultant, helps the reader develop an appreciation of the nature of systems - what they comprise of, how they function, how they sustain ... Leer más

$4.75 USD o gratis con Kobo Plus

The world around us is comprised of systems - organisational systems, business systems, political systems, family systems, inter-personal systems, biological systems, economic systems - the list goes on.This eBook, written by an experienced systems thinker and consultant, helps the reader develop an appreciation of the nature of systems - what they comprise of, how they function, how they sustain
... Leer más
Generations, Inc.

From Boomers to Linksters--Managing the Friction Between Generations at Work

de Meagan Johnson, Larry Johnson ...

Now that five different generations are on the job simultaneously--from Traditionals to Generation Y to Millennials--it's important for companies to understand how their people can not only coexist and cooperate, but thrive together as a team.Written by Meagan and Larry Johnson, a father-daughter team of two generational experts, Generations, Inc. offers the perspectives of people of different ... Leer más

$6.49 USD

Now that five different generations are on the job simultaneously--from Traditionals to Generation Y to Millennials--it's important for companies to understand how their people can not only coexist and cooperate, but thrive together as a team.Written by Meagan and Larry Johnson, a father-daughter team of two generational experts, Generations, Inc. offers the perspectives of people of different
... Leer más
Secrets of the Moneylab

How Behavioral Economics Can Improve Your Business

de Kay-Yut Chen, Marina Krakovsky ...

Taking the findings of behavioral economics from the cocktail party to the boardroom.Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. ... Leer más

$14.99 USD

Taking the findings of behavioral economics from the cocktail party to the boardroom.Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do.
... Leer más
MBA in a Box

Practical Ideas from the Best Brains in Business

de Joel Kurtzman, Glenn Rifkind, Victoria Griffith ...

The best minds in business—at your serviceMBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For ... Leer más

$15.99 USD

The best minds in business—at your serviceMBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For
... Leer más
Leading Professionals

Power, Politics, and Prima Donnas

de Laura Empson ...

Professional organizations—such as accounting and consulting firms, law firms, and investment banks—are fundamental to the functioning of the global economy. Yet many of the most powerful are notoriously private. This book uncovers the complex, messy, and surprisingly emotional challenges of leading professional organizations—revealing the realities that lies beneath the 'professional' surface ... Leer más

$18.99 USD

Professional organizations—such as accounting and consulting firms, law firms, and investment banks—are fundamental to the functioning of the global economy. Yet many of the most powerful are notoriously private. This book uncovers the complex, messy, and surprisingly emotional challenges of leading professional organizations—revealing the realities that lies beneath the 'professional' surface
... Leer más
Statistics for Six Sigma Made Easy! Revised and Expanded Second Edition

de Warren Brussee ...

A PLAIN ENGLISH GUIDE TO SOLVING REAL-WORLD PROBLEMS WITH SIX SIGMASix Sigma is one of the most effective strategies for improving processes, creating better products, and boosting customer satisfaction, but business leaders often balk at its reputation for being too complex. Don't fall into that trap. Six Sigma is simple to understand and implement--if you have Statistics for Six Sigma Made Easy ... Leer más

$25.99 USD

A PLAIN ENGLISH GUIDE TO SOLVING REAL-WORLD PROBLEMS WITH SIX SIGMASix Sigma is one of the most effective strategies for improving processes, creating better products, and boosting customer satisfaction, but business leaders often balk at its reputation for being too complex. Don't fall into that trap. Six Sigma is simple to understand and implement--if you have Statistics for Six Sigma Made Easy
... Leer más
Strategic Continuous Process Improvement

de Gerhard J. Plenert ...

Proven methods for achieving continuous process improvementResolve "quality chaos" by creating a link between quality problems and their optimal solutions. With a focus on building an integrated quality environment, Strategic Continuous Process Improvement: Which Quality Tools to Use and When to Use Them begins by discussing the different types of continuous process improvement (CPI) systems ... Leer más

$37.49 USD

Proven methods for achieving continuous process improvementResolve "quality chaos" by creating a link between quality problems and their optimal solutions. With a focus on building an integrated quality environment, Strategic Continuous Process Improvement: Which Quality Tools to Use and When to Use Them begins by discussing the different types of continuous process improvement (CPI) systems
... Leer más
Negotiating the Impossible, Second Edition

How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle)

de Deepak Malhotra ...

**Award-winning professor from Harvard Business School offers a new and improved edition of his guide to navigating negotiation deadlock, while offering practical advice and stories of success.Updated with 20% new material, including a brand-new chapter and discussion guide.**Harvard professor and negotiation adviser Deepak Malhotra shows how to defuse even the most potentially explosive ... Leer más

$17.99 USD

**Award-winning professor from Harvard Business School offers a new and improved edition of his guide to navigating negotiation deadlock, while offering practical advice and stories of success.Updated with 20% new material, including a brand-new chapter and discussion guide.**Harvard professor and negotiation adviser Deepak Malhotra shows how to defuse even the most potentially explosive
... Leer más
為什麼我們會被騙？：破解金錢騙局、假新聞、政治謊言背後的詐騙機制

Nobody's Fool: Why We Get Taken In and What We Can Do about It

de 丹尼爾．西蒙斯, Daniel Simons, 克里斯．查布利斯, Christopher Chabris ...

Traducido por 龐元媛 ...

Series series 財經企管
詐騙常在你的「信以為真」《為什麼你沒看見大猩猩？》作者新作揭發騙局背後的心理操弄人人偶爾都會被騙。──前美國國防部長馬提斯騙子就是騙騙騙，一直騙。──創作歌手泰勒絲謊言飛奔於前，真相只能蹣跚著追趕在後。等人們恍然大悟，卻是為時已晚。鬧劇已成過去，謊言已然奏效。──《格列佛遊記》作者斯威夫特「在騙子、冒牌專家、陰謀論傳播者橫行的時代，本書是投資人、消費者、一般民眾必備的生存指南。」──亨利克（Diana B. Henriques）即使是最聰明的人，難免也有被騙的時候，從銀行帳戶被詐騙一空、政治人物謊言連篇、假新聞、各式不實廣告，到論文造假……等，騙子耍的花招、編造的劇本之所以奏效，是因為利用我們的「四大認知習慣」。這些習慣是生活思考捷徑，有時也會帶我們走向死巷：1.專注：只專注眼前的資訊，忽略你沒看見的資訊<... ... Leer más

$11.99 USD

詐騙常在你的「信以為真」《為什麼你沒看見大猩猩？》作者新作揭發騙局背後的心理操弄人人偶爾都會被騙。──前美國國防部長馬提斯騙子就是騙騙騙，一直騙。──創作歌手泰勒絲謊言飛奔於前，真相只能蹣跚著追趕在後。等人們恍然大悟，卻是為時已晚。鬧劇已成過去，謊言已然奏效。──《格列佛遊記》作者斯威夫特「在騙子、冒牌專家、陰謀論傳播者橫行的時代，本書是投資人、消費者、一般民眾必備的生存指南。」──亨利克（Diana B. Henriques）即使是最聰明的人，難免也有被騙的時候，從銀行帳戶被詐騙一空、政治人物謊言連篇、假新聞、各式不實廣告，到論文造假……等，騙子耍的花招、編造的劇本之所以奏效，是因為利用我們的「四大認知習慣」。這些習慣是生活思考捷徑，有時也會帶我們走向死巷：1.專注：只專注眼前的資訊，忽略你沒看見的資訊<...
... Leer más
Diaminds

Decoding the Mental Habits of Successful Thinkers

de Mihnea Moldoveanu, Roger L. Martin ...

Series series Rotman-UTP Publishing
What constitutes successful thinking in business? What are some of the techniques used by top business minds in order to solve problems and create value? Diaminds breaks new ground in addressing these questions.Mihnea Moldoveanu and Roger Martin, creators of the Integrative Thinking curriculum at the Rotman School of Management, draw upon case studies and interviews - as well as theories and ... Leer más

$29.99 USD

What constitutes successful thinking in business? What are some of the techniques used by top business minds in order to solve problems and create value? Diaminds breaks new ground in addressing these questions.Mihnea Moldoveanu and Roger Martin, creators of the Integrative Thinking curriculum at the Rotman School of Management, draw upon case studies and interviews - as well as theories and
... Leer más
Exit Path: How to Win the Startup End Game

de Touraj Parang ...

An exit strategy, if implemented early, is the surprising secret to ultimate startup success. Find out why—and how to develop one—in this comprehensive, practical guide from veteran Silicon Valley dealmaker Touraj Parang.In 2008, Touraj Parang's award-winning startup, Jaxtr, had 10 million users, raised nearly $20 million from top-tier Silicon Valley investors, and seemed poised to sail straight ... Leer más

$23.99 USD

An exit strategy, if implemented early, is the surprising secret to ultimate startup success. Find out why—and how to develop one—in this comprehensive, practical guide from veteran Silicon Valley dealmaker Touraj Parang.In 2008, Touraj Parang's award-winning startup, Jaxtr, had 10 million users, raised nearly $20 million from top-tier Silicon Valley investors, and seemed poised to sail straight
... Leer más
The Neo-Generalist

Where you go is who you are

de Richard Martin, Kenneth Mikkelsen ...

We live in a world of hyper specialism, losing context and our connection to the surrounding region breaks down. The expertise we valued so highly has served to narrow and shorten our vision. It has blinded us to potential and opportunity.This book argues that there is the need and place for both specialist and the generalist. Currently, it feels the balance is tipped too far towards specialism, ... Leer más

$9.38 USD

We live in a world of hyper specialism, losing context and our connection to the surrounding region breaks down. The expertise we valued so highly has served to narrow and shorten our vision. It has blinded us to potential and opportunity.This book argues that there is the need and place for both specialist and the generalist. Currently, it feels the balance is tipped too far towards specialism,
... Leer más

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