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Research in Consumer Behavior Serie de eBooks

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  • Consumer Culture Theory

    Edición de Nil Ozcaglar-Toulouse, Diego Rinallo, Russell W. Belk ...
    Series Libro 18 - Research in Consumer Behavior
    The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer ... Leer más

    $132.99 USD

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  • Audience

    Marketing in the Age of Subscribers, Fans and Followers

    de Jeffrey K. Rohrs ...
    AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to ... Leer más

    $15.00 USD

  • Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

    de Jay Baer, Darren Root ...
    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Leer más

    $2.99 USD

  • Globalization and Everyday Life

    de Larry Ray ...
    Series series The New Sociology
    Globalization and Everyday Life provides an accessible account of globalization by developing two themes in particular. First, globalization is an outcome of structural and cultural processes that manifest in different ways in economy, politics, culture and organizations. So the globalized world is increasingly heterogeneous, unequal and conflictual rather than integrated and ordered. Secondly, ... Leer más

    $68.99 USD

  • Brand Aid

    Shopping Well to Save the World

    de Lisa Ann Richey, Stefano Ponte ...
    Series series A Quadrant Book
    “Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to ... Leer más

    $13.99 USD

  • Collective Animal Behavior

    de David J. T. Sumpter ...
    Fish travel in schools, birds migrate in flocks, honeybees swarm, and ants build trails. How and why do these collective behaviors occur? Exploring how coordinated group patterns emerge from individual interactions, Collective Animal Behavior reveals why animals produce group behaviors and examines their evolution across a range of species.Providing a synthesis of mathematical modeling, ... Leer más

    $51.89 USD

  • Home Business: The SECRETS to PINTEREST: How to Create, Promote & Market a Successful MONEY Generating Account

    Business, Income & Social Media, #2

    de Penny King ...
    Series Libro 2 - Business, Income & Social Media
    Would you like to start a popular Pinterest account?Do you love pinning content for your Pinterest account?Would you like to earn an income from your Pinterest boards?Do you want to set up your boards to maximize engagement with present and future customers?Your business will be left behind if you don't utilise PINTEREST NOW!Pin Like a Professional</... ... Leer más

    $2.99 USD

  • It Takes a Tribe

    Building the Tough Mudder Movement

    de Will Dean ...
    “Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?” my professors asked. My gut feeling was—plenty of people.Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other ... Leer más

    $14.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Worldwide Casebook In Marketing Management

    de Luiz Moutinho ...
    Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations ... Leer más

    $97.99 USD

  • Transforming Organizations for the Subscription Economy

    Starting from Scratch

    de Alexander Manu ...
    The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek ... Leer más

    $76.99 USD

  • The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

    de Mike Smith ...
    An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry ... Leer más

    $19.99 USD

  • The Psychology of Consumer Behavior

    de Brian Mullen, Craig Johnson ...
    After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an ... Leer más

    $77.99 USD