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  • The New Economics of Inequality and Redistribution

    de Samuel Bowles ...
    Series series Federico Caffè Lectures
    Economists warn that policies to level the economic playing field come with a hefty price tag. But this so-called 'equality-efficiency trade-off' has proven difficult to document. The data suggest, instead, that the extraordinary levels of economic inequality now experienced in many economies are detrimental to the economy. Moreover, recent economic experiments and other evidence confirm that most ... Leer más

    $31.99 USD

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  • Identity Economics

    How Our Identities Shape Our Work, Wages, and Well-Being

    Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why ... Leer más

    $17.29 USD

  • Foolproof

    Why Safety Can Be Dangerous and How Danger Makes Us Safe

    de Greg Ip ...
    How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing.We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises. Partly this is because the success we have at making life safer enables us to take bigger risks. As our ... Leer más

    $14.99 USD

  • Consumed

    How We Buy Class in Modern Britain

    de Harry Wallop ...
    ‘Harry Wallop is one of the sharpest and funniest journalists writing in Britain today. He has an instinct for the killer detail that truly brings a story to life.' – Jay RaynerThis is the story of how we became defined by what we consume.Discover what the thickness of froth on your morning coffee or where you buy your jeans really says about you, and the role of retailers and big business in this ... Leer más

    $0.99 USD

  • The Inner Lives of Markets

    How People Shape Them-And They Shape Us

    America's economic revolution isn't just driven by technology. It's about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the ... Leer más

    $17.99 USD

  • Microeconomics

    A Very Short Introduction

    de Avinash Dixit ...
    Series series Very Short Introductions
    Microeconomics - individuals' choices of where to live and work, how much to save, what to buy, and firms' decisions about location, hiring, firing, and investment - involves issues that concern us on a daily basis. But when people think about economics, they tend to place importance on the bigger picture - macroeconomics - including issues such as unemployment, inflation, and the competitiveness ... Leer más

    $7.99 USD

  • Secrets of the Moneylab

    How Behavioral Economics Can Improve Your Business

    Taking the findings of behavioral economics from the cocktail party to the boardroom.Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. ... Leer más

    $14.99 USD

  • Great Economists, The

    Ten Economists Whose Thinking Changed The Way We Live

    de Phil Thornton ...
    The Great Economists succinctly and accurately describes the thinking of the world’s leading economic thinkers. It captures their key beliefs, explores their backgrounds, assesses their thinking and evaluates their legacy. It explains the schools of thought named after them and clearly shows how they influence our everyday lives.The full text downloaded to your computerWith eBooks you can:search ... Leer más

    $12.99 USD

  • The Marketing Mavens

    de Noel Capon ...
    The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few ... Leer más

    $5.99 USD

  • Von Neumann, Morgenstern, and the Creation of Game Theory

    From Chess to Social Science, 1900–1960

    Series series Historical Perspectives on Modern Economics
    Drawing on a wealth of archival material, including personal correspondence and diaries, Robert Leonard tells the fascinating story of the creation of game theory by Hungarian Jewish mathematician John von Neumann and Austrian economist Oskar Morgenstern. Game theory first emerged amid discussions of the psychology and mathematics of chess in Germany and fin-de-siècle Austro-Hungary. In the 1930s, ... Leer más

    $43.49 USD

  • Black Ops Advertising

    Native Ads, Content Marketing and the Covert World of the Digital Sell

    de Mara Einstein ...
    From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising ... Leer más

    $8.69 USD

  • Rethinking Rational Choice Theory

    A Companion on Rational and Moral Action

    de Jan de Jonge ...
    Series series Economics and Finance (R0)
    The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning. ... Leer más

    $89.09 USD