Ventas en Marketing y ventas & Negocios y finanzas eBooks

The 3-Minute Rule

Say Less to Get More from Any Pitch or Presentation

de Brant Pinvidic ...

**Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less.That’s the 3-Minute Rule.**Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV ... Leer más

Antes $14.99 USD Ahora $1.99 USD

**Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less.That’s the 3-Minute Rule.**Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV
... Leer más
Competing Against Luck

The Story of Innovation and Customer Choice

de Taddy Hall, Karen Dillon, David S. Duncan, Clayton M. Christensen ...

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Leer más

$17.49 USD

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can
... Leer más
Writing That Works, 3rd Edition

How to Communicate Effectively in Business

de Kenneth Roman, Joel Raphaelson ...

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political ... Leer más

Antes $9.49 USD Ahora $7.99 USD

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political
... Leer más
Wine Marketing & Sales

de Paul Wagner, Liz Thach, Susan DeMatei ...

Wine Marketing and Sales, Fourth Edition, is a modern, practical guide to how wine is marketed, sold, and experienced in today's consumer-driven marketplace.Written for students, educators, and industry professionals, this fully updated edition bridges classic marketing principles with the realities of the contemporary wine business. It explores how branding, consumer behavior, pricing, ... Leer más

$71.99 USD

Wine Marketing and Sales, Fourth Edition, is a modern, practical guide to how wine is marketed, sold, and experienced in today's consumer-driven marketplace.Written for students, educators, and industry professionals, this fully updated edition bridges classic marketing principles with the realities of the contemporary wine business. It explores how branding, consumer behavior, pricing,
... Leer más
Content Marketing Strategy

Harness the Power of Your Brand’s Voice

de Robert Rose ...

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec... ... Leer más

$31.99 USD

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec...
... Leer más
$100M Leads

How to Get Strangers to Want to Buy Your Stuff

de Alexander Hormozi ...

Series Libro 2 - Acquisition.com $100M Series
You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Leer más

$14.99 USD o gratis con Kobo Plus

You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The
... Leer más
The Challenger Sale

Taking Control of the Customer Conversation

de Matthew Dixon, Brent Adamson ...

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at ... Leer más

Antes $13.99 USD Ahora $1.99 USD

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at
... Leer más
Priceless

The Myth of Fair Value (and How to Take Advantage of It)

de William Poundstone ...

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are ... Leer más

$12.99 USD

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are
... Leer más
Digital Accessibility Ethics

Disability Inclusion in All Things Tech

Edición de Lainey Feingold, Reginé Gilbert, Chancey Fleet ...

Digital Accessibility Ethics: Disability Inclusion in All Things Tech is a practical guide with an urgent goal: to help end tech exclusion of 1.3 billion people across the world with disabilities.This book introduces the first Digital Accessibility Ethics Framework – an action-oriented, three-part tool designed to influence, change, and disrupt patterns of exclusion with values, actions, and ... Leer más

$39.99 USD

Digital Accessibility Ethics: Disability Inclusion in All Things Tech is a practical guide with an urgent goal: to help end tech exclusion of 1.3 billion people across the world with disabilities.This book introduces the first Digital Accessibility Ethics Framework – an action-oriented, three-part tool designed to influence, change, and disrupt patterns of exclusion with values, actions, and
... Leer más
The Go-Giver, Expanded Edition

A Little Story About a Powerful Business Idea (Go-Giver, Book 1

de Bob Burg, John David Mann ...

This expanded edition of The Go-Giver includes the text of the original business parable, together with a foreword by Arianna Huffington, a new introduction, a discussion guide, and a Q&A with the authors.“Most people just laugh when they hear that the secret to success is giving....Then again, most people are nowhere near as successful as they wish they were.”The Go-Giver tells the story of an ... Leer más

$14.99 USD

This expanded edition of The Go-Giver includes the text of the original business parable, together with a foreword by Arianna Huffington, a new introduction, a discussion guide, and a Q&A with the authors.“Most people just laugh when they hear that the secret to success is giving....Then again, most people are nowhere near as successful as they wish they were.”The Go-Giver tells the story of an
... Leer más
Phone Genius

The Art of Non-visual Communication

de Michelle Mills-Porter ...

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is ... Leer más

$12.08 USD

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is
... Leer más
Teaching Online

A Practical Guide

de Susan Ko ...

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs ... Leer más

$63.99 USD

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs
... Leer más
$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

de Alexander Hormozi ...

Series Libro 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Leer más

$14.99 USD o gratis con Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
... Leer más
Negotiation Made Simple

A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal

de John Lowry ...

Series series Made Simple Series
Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate ... Leer más

$16.99 USD

Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate
... Leer más
Marketing Semiotics

Signs, Strategies, and Brand Value

de Laura R. Oswald ...

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial ... Leer más

$58.49 USD

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial
... Leer más
Drive

The Surprising Truth About What Motivates Us

de Daniel H. Pink ...

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high ... Leer más

$7.99 USD

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high
... Leer más
Retail Disruptivo

10 principios para el comercio minorista en un mundo posdigital

de Philip Kotler, Giuseppe Stigliano, Reynaldo Rivera, Martín Zemborain ...

En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano ofrecen un oportuno y perspicaz análisis del marketing para el comercio minorista. En este libro se encontrarán orientaciones ... Leer más

$23.99 USD

En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano ofrecen un oportuno y perspicaz análisis del marketing para el comercio minorista. En este libro se encontrarán orientaciones
... Leer más
To Sell Is Human

The Surprising Truth About Moving Others

de Daniel H. Pink ...

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by ... Leer más

$8.99 USD

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by
... Leer más
The Secrets of Successful Selling Habits

de Zig Ziglar ...

In this all-time classic, updated by Tom Ziglar to address unique selling challenges in the 21st century, you’ll get coached by the master—Zig Ziglar—in what he calls “the proud profession!”Zig Ziglar has been called the man who helped turn selling into a profession to be proud of. In this exciting book taken from a seminar given by him, Zig tells you:How you can relate best to your customerThe ... Leer más

$8.99 USD o gratis con Kobo Plus

In this all-time classic, updated by Tom Ziglar to address unique selling challenges in the 21st century, you’ll get coached by the master—Zig Ziglar—in what he calls “the proud profession!”Zig Ziglar has been called the man who helped turn selling into a profession to be proud of. In this exciting book taken from a seminar given by him, Zig tells you:How you can relate best to your customerThe
... Leer más
Social Media Marketing

de Tracy L. Tuten ...

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury ... Leer más

$99.89 USD

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury
... Leer más
Real Estate Photography for Everybody

Boost Your Sales with Any Camera

de Ron Castle ...

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this ... Leer más

$14.99 USD

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this
... Leer más
Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work

52 Simple Ways to Ignite Success, Meaning, and Joy at Work

de Melanie Katzman ...

#1 WALL STREET JOURNALBESTSELLER • USA TODAY BESTSELLERA renowned business psychologist, advisor, and consultant to the world’s leading companies reveals the key to greater success, meaning, and joy at workTechnology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at wo... ... Leer más

$16.99 USD

#1 WALL STREET JOURNALBESTSELLER • USA TODAY BESTSELLERA renowned business psychologist, advisor, and consultant to the world’s leading companies reveals the key to greater success, meaning, and joy at workTechnology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at wo...
... Leer más
Social Media and Society

An Introduction to the Mass Media Landscape

de Regina Luttrell, Adrienne A. Wallace ...

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes. ... Leer más

$55.09 USD

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
... Leer más
Organic Dyes & Pigments World Summary

Market Values & Financials by Country

de Editorial DataGroup ...

Series Libro 6281 - PureData World Summary
The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS ... Leer más

$104.99 USD o gratis con Kobo Plus

The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS
... Leer más

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