Planificación y pronósticos en Gestión y liderazgo & Negocios y finanzas eBooks

The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

de Rob Fitzpatrick ...

Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer ... Leer más

$15.99 USD

PEDIDO ANTICIPADO

Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer
... Leer más
Output to Outcome

An Operating Model for the Age of AI

de Mik Kersten ...

In the Age of AI, the constraint has shifted from producing outputs to delivering outcomes.As AI automates knowledge work at unprecedented scale, most organizations remain trapped measuring the wrong things—lines of code, features delivered, and other outputs that AI can now produce almost for free. The real constraint has shifted to organizational structure and the ability to turn strategy into ... Leer más

$14.99 USD

In the Age of AI, the constraint has shifted from producing outputs to delivering outcomes.As AI automates knowledge work at unprecedented scale, most organizations remain trapped measuring the wrong things—lines of code, features delivered, and other outputs that AI can now produce almost for free. The real constraint has shifted to organizational structure and the ability to turn strategy into
... Leer más
Thinking in Bets

Making Smarter Decisions When You Don't Have All the Facts

de Annie Duke ...

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,... ... Leer más

$9.99 USD

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,...
... Leer más
How to Measure Anything

Finding the Value of Intangibles in Business

de Douglas W. Hubbard ...

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisionsThis insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer ... Leer más

$33.00 USD

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisionsThis insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer
... Leer más
Lessons from Private Equity Any Company Can Use

de Orit Gadiesh, Hugh Macarthur ...

Series series Memo to the CEO
Private equity firms are snapping up brand-name companies and assembling portfolios that make them immense global conglomerates. They're often able to maximize investor value far more successfully than traditional public companies.How do PE firms become such powerhouses? Learn how, in Lessons from Private Equity Any Company Can Use. Bain chairman Orit Gadiesh and partner Hugh MacArthur use the ... Leer más

$23.99 USD o gratis con Kobo Plus

Private equity firms are snapping up brand-name companies and assembling portfolios that make them immense global conglomerates. They're often able to maximize investor value far more successfully than traditional public companies.How do PE firms become such powerhouses? Learn how, in Lessons from Private Equity Any Company Can Use. Bain chairman Orit Gadiesh and partner Hugh MacArthur use the
... Leer más
Scaling People

Tactics for Management and Company Building

de Claire Hughes Johnson ...

**From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people.Selected for "Best Books of 2023" by Bloomberg and The Economist!**“Whether you are a new manager or a CEO, there are going to be moments when you feel alone and need help. Odds are, the advice you need is in Scaling People. You are going to pull this book off your ... Leer más

$9.99 USD o gratis con Kobo Plus

**From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people.Selected for "Best Books of 2023" by Bloomberg and The Economist!**“Whether you are a new manager or a CEO, there are going to be moments when you feel alone and need help. Odds are, the advice you need is in Scaling People. You are going to pull this book off your
... Leer más
超速變革－甩開競爭，有效聚焦新機會的行動方略

de 約翰‧科特 ...

**★《strategy+business magazine》、《Inc.》選為年度最佳商管書、年度最佳領導著作★《彭博商業周刊》譽為全球十大管理大師★《金融時報》尊為商業界最受歡迎的變革大師　　眾所期待的創新營運策略變革大師約翰‧科特最新力作**　　七成以上的公司在進行大規模的一次性變革時都失敗，　　一開始成功達成目標的更不到五％　　面對快速變化，企業啟動變革卻總不夠快、不夠有效，經常跌回原點。　　為什麼這種情況一再上演？　　究竟如何趕在變化前，成功因應環境挑戰、降低失敗風險？　　科特提出企業營運的快思X慢想，必須建立「雙營運系統」，　　既不用砍掉重練，又能夠將變革急迫感轉換為行動，　　這是在不停斷裂的時代持續成功的關鍵！　　變革大師科特匯聚四十年的變革管理研究精華指出，每個組織都必須要兼顧快思X慢想的能力，不須捨棄原先已知的事物，全部重頭來過，也不必向外尋求，而是用既有的管理 ... Leer más

$6.99 USD

**★《strategy+business magazine》、《Inc.》選為年度最佳商管書、年度最佳領導著作★《彭博商業周刊》譽為全球十大管理大師★《金融時報》尊為商業界最受歡迎的變革大師　　眾所期待的創新營運策略變革大師約翰‧科特最新力作**　　七成以上的公司在進行大規模的一次性變革時都失敗，　　一開始成功達成目標的更不到五％　　面對快速變化，企業啟動變革卻總不夠快、不夠有效，經常跌回原點。　　為什麼這種情況一再上演？　　究竟如何趕在變化前，成功因應環境挑戰、降低失敗風險？　　科特提出企業營運的快思X慢想，必須建立「雙營運系統」，　　既不用砍掉重練，又能夠將變革急迫感轉換為行動，　　這是在不停斷裂的時代持續成功的關鍵！　　變革大師科特匯聚四十年的變革管理研究精華指出，每個組織都必須要兼顧快思X慢想的能力，不須捨棄原先已知的事物，全部重頭來過，也不必向外尋求，而是用既有的管理
... Leer más
Down the Rabbit Hole of Leadership

Leadership Pathology in Everyday Life

de Manfred F. R. Kets de Vries ...

Series series Business and Management (R0)
In the previous book in this series, Manfred Kets de Vries observed the experiences of leaders on a rollercoaster ride through their professional and personal lives. Now, he follows them down the rabbit hole into the unknown, where, like Lewis Carroll’s Alice, they find a dystopian Wonderland in which everyone seems to have gone mad and life functions according to its own crazy logic, throwing up ... Leer más

$28.99 USD

In the previous book in this series, Manfred Kets de Vries observed the experiences of leaders on a rollercoaster ride through their professional and personal lives. Now, he follows them down the rabbit hole into the unknown, where, like Lewis Carroll’s Alice, they find a dystopian Wonderland in which everyone seems to have gone mad and life functions according to its own crazy logic, throwing up
... Leer más
The Marketing Revolution in Politics

What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

de Bruce I. Newman ...

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.The challenges facing a presidential ... Leer más

$31.99 USD

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.The challenges facing a presidential
... Leer más
Impact Networks

Create Connection, Spark Collaboration, and Catalyze Systemic Change

de David Ehrlichman ...

This practical guide shows how to facilitate collaboration among diverse individuals and organizations to navigate complexity and create change in our interconnected world.The social and environmental challenges we face today are not only complex, they are also systemic and structural and have no obvious solutions. They require diverse combinations of people, organizations, and sectors to ... Leer más

$14.99 USD

This practical guide shows how to facilitate collaboration among diverse individuals and organizations to navigate complexity and create change in our interconnected world.The social and environmental challenges we face today are not only complex, they are also systemic and structural and have no obvious solutions. They require diverse combinations of people, organizations, and sectors to
... Leer más
Hooked

How to Build Habit-Forming Products

de Nir Eyal ...

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?In Hooked, Nir Eyal answers these ... Leer más

$16.99 USD

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?In Hooked, Nir Eyal answers these
... Leer más
Warren Buffett and the Art of Stock Arbitrage

Proven Strategies for Arbitrage and Other Special Investment Situations

de Mary Buffett, David Clark ...

For the first time ever, discover how Warren Buffett has made unheard-of profits in the world of arbitrage and special investments, and how to be a player in these ventures.Investors around the world recently learned that from 1980 through 2003 Warren Buffett’s arbitrage operations produced an astronomical average annualized rate of return of 81.28%. Even more amazing, this incredible rate of ... Leer más

$14.99 USD

For the first time ever, discover how Warren Buffett has made unheard-of profits in the world of arbitrage and special investments, and how to be a player in these ventures.Investors around the world recently learned that from 1980 through 2003 Warren Buffett’s arbitrage operations produced an astronomical average annualized rate of return of 81.28%. Even more amazing, this incredible rate of
... Leer más
Design Thinking

A Guide to Creative Problem Solving for Everyone

de Andrew Pressman ...

Design thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh perspectives on our physical and social landscapes. Not just for architects or product developers, design thinking can be applied across many disciplines to solve real-world problems and reconcile dilemmas. It is a tool that may trigger inspiration and the ... Leer más

$48.99 USD

Design thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh perspectives on our physical and social landscapes. Not just for architects or product developers, design thinking can be applied across many disciplines to solve real-world problems and reconcile dilemmas. It is a tool that may trigger inspiration and the
... Leer más
Hyperadaptive

Rewiring the Enterprise to Become AI-Native

de Melissa M. Reeve ...

This isn’t another book about AI technology. This is a book about the organizational evolution that AI demands.Most leaders are paralyzed without a human blueprint for AI transformation. Isolated successes don't scale because they collide with company culture, roles, and resistance to change. Without a plan for people, the path from promising experiments to AI-native future remains frustratingly ... Leer más

$14.99 USD

This isn’t another book about AI technology. This is a book about the organizational evolution that AI demands.Most leaders are paralyzed without a human blueprint for AI transformation. Isolated successes don't scale because they collide with company culture, roles, and resistance to change. Without a plan for people, the path from promising experiments to AI-native future remains frustratingly
... Leer más
Pattern Breakers

Why Some Start-Ups Change the Future

de Mike Maples Jr, Peter Ziebelman ...

Based on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product“The most important start-up book of the last ten years.” —Steve Blank, co-creator of the Lean Startup movementThe breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, ... Leer más

$18.99 USD

Based on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product“The most important start-up book of the last ten years.” —Steve Blank, co-creator of the Lean Startup movementThe breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist,
... Leer más
The Battle To Do Good

Inside McDonald’s Sustainability Journey

de Bob Langert ...

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with ... Leer más

$22.99 USD

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with
... Leer más
The Enterprise Brain

Rewiring Your Business for the AI-Native Era

de Ragy Thomas ...

A Fast Company Press BookThe body and nerves are built, but we’re missing the most essential, agency providing piece: The Brain.For one hundred years, without realizing it, we’ve been building an organism. We gave the enterprise a body through global supply chains, logistics networks, and industrial systems that move goods across the globe. Then, we gave it a nervous system of cloud platforms, ... Leer más

$8.99 USD o gratis con Kobo Plus

A Fast Company Press BookThe body and nerves are built, but we’re missing the most essential, agency providing piece: The Brain.For one hundred years, without realizing it, we’ve been building an organism. We gave the enterprise a body through global supply chains, logistics networks, and industrial systems that move goods across the globe. Then, we gave it a nervous system of cloud platforms,
... Leer más
Stories for Management Success

The Power of Talk in Organizations

de David Collins ...

Series series Routledge Focus on Business and Management
We tend to assume that we may divide our activities into talk and action. In so doing we tend to suggest that talk is subordinate to action.Taking issue with these presumptions, Stories for Management Success: The Power of Talk in Organizations argues that talk is central to what managers do. Indeed it argues that, for managers, ‘walking the walk’ necessarily implies ‘talking the talk such that ... Leer más

$32.99 USD

We tend to assume that we may divide our activities into talk and action. In so doing we tend to suggest that talk is subordinate to action.Taking issue with these presumptions, Stories for Management Success: The Power of Talk in Organizations argues that talk is central to what managers do. Indeed it argues that, for managers, ‘walking the walk’ necessarily implies ‘talking the talk such that
... Leer más
Content Marketing Strategy

Harness the Power of Your Brand’s Voice

de Robert Rose ...

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec... ... Leer más

$31.99 USD

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec...
... Leer más
Building the Digital Enterprise

A Guide to Constructing Monetization Models Using Digital Technologies

de Mark Skilton ...

Series series Business and Management (R0)
The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy. ... Leer más

$49.99 USD

The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.
... Leer más
The Family Business Map

Assets and Roadblocks in Long Term Planning

de M. Bennedsen, J. Fan ...

Series series Business and Management (R0)
Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governance strategies. Packed with case studies and interviews, this is the ultimate guide for family businesses wanting to achieve long-term success. ... Leer más

$53.99 USD

Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governance strategies. Packed with case studies and interviews, this is the ultimate guide for family businesses wanting to achieve long-term success.
... Leer más
The Development of Double Entry (RLE Accounting)

Selected Essays

Edición de Chris Nobes ...

Series series Routledge Library Editions: Accounting
This compilation concerns account books, not books on accounting. Most of the essays analyse the account book(s) of a single person or business. In each case the account book(s) demonstrate the presence of, at least, elements of double entry. The essays come in pairs, beginning with Geoffrey Lee’s paper on Florentine bank ledger fragments of 1211, some of the earliest relics of Italian bookkeeping ... Leer más

$65.99 USD

This compilation concerns account books, not books on accounting. Most of the essays analyse the account book(s) of a single person or business. In each case the account book(s) demonstrate the presence of, at least, elements of double entry. The essays come in pairs, beginning with Geoffrey Lee’s paper on Florentine bank ledger fragments of 1211, some of the earliest relics of Italian bookkeeping
... Leer más
Elements of AI Governance

de Kevin McMorrow ...

The transition of artificial intelligence from a computational novelty to a foundational utility has created a profound governance gap, characterized by the widening disparity between the rapid advancement of autonomous capabilities and oversight mechanisms that have failed to keep pace. In the current landscape, where autonomous agents have moved beyond simple chat interfaces into active, ... Leer más

$13.50 USD o gratis con Kobo Plus

The transition of artificial intelligence from a computational novelty to a foundational utility has created a profound governance gap, characterized by the widening disparity between the rapid advancement of autonomous capabilities and oversight mechanisms that have failed to keep pace. In the current landscape, where autonomous agents have moved beyond simple chat interfaces into active,
... Leer más
Employee Communication During Mergers and Acquisitions

de Jenny Davenport, Simon Barrow ...

Communication is the key to organisational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition. During the complex process of bringing the two sets of employees together, continuous effort is crucial for keeping in touch with how people feel; communicating information clearly ... Leer más

$58.99 USD

Communication is the key to organisational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition. During the complex process of bringing the two sets of employees together, continuous effort is crucial for keeping in touch with how people feel; communicating information clearly
... Leer más

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