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1 - 12 de 12 resultados para “diego rinallo”
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  • Event Marketing

    de Diego Rinallo ...
    What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book, written bearing in mind the knowledge needs of ... Leer más

    $14.99 USD o gratis con Kobo Plus

  • Event Marketing

    de Diego Rinallo ...
    What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs ... Leer más

    $18.99 USD

  • Consumption and Spirituality

    Edición de Diego Rinallo, Linda Scott, Pauline Maclaran ...
    Series series Routledge Interpretive Marketing Research
    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless ... Leer más

    $82.99 USD

  • Consumer Culture Theory

    Edición de Nil Ozcaglar-Toulouse, Diego Rinallo, Russell W. Belk ...
    Series Libro 18 - Research in Consumer Behavior
    The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer ... Leer más

    $132.99 USD

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  • This is Service Design Thinking

    Basics-Tools-Cases

    Edición de Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Leer más

    $28.99 USD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    de Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Leer más

    $280.99 USD

  • Problem Solving and Critical Thinking for Designers

    de Christine M. Piotrowski ...
    The essential guide to decision making and problem solving for the interior designerThe interior design profession requires effective problem solving and critical thinking, as they impact all phases of the design project and most work activities of the interior designer. Whether you are a student or professional designer, much of what you do involves these skills. Although most of us do not even ... Leer más

    $54.00 USD

  • Fashion Marketing

    de Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Leer más

    $280.99 USD

  • How to Make Collaboration Work

    Powerful Ways to Build Consensus, Solve Problems, and Make Decisions

    de David A. Straus ...
    Every day we work with others to solve problems and make decisions, but the experience is often stressful, frustrating, and inefficient. In How to Make Collaboration Work, David Straus, a pioneer in the field of group problem solving, introduces five principles of collaboration that have been proven successful time and again in nearly every conceivable setting. Straus draws on his thirty years of ... Leer más

    $15.99 USD

  • Hospitality Branding

    de Chekitan S. Dev ...
    Series series Cornell Hospitality Management: Best Practices
    In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing ... Leer más

    $12.99 USD

  • An Introduction to Service Design

    Designing the Invisible

    de Lara Penin ...
    A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and ... Leer más

    $44.99 USD

  • Total Relationship Marketing

    de Evert Gummesson ...
    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing ... Leer más

    $80.99 USD