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Audiolibros de Comportamiento del consumidor

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  • Audiolibro

    The Wisdom of Crowds

    Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

    de James Surowiecki ...
    Narrado por Erik Singer ...

    Abreviado

    5 hora 53 minutos

    “No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Leer más

    $12.99 USD

  • Audiolibro

    This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    Narrado por Seth Godin ...

    Completo

    7 hora 2 minutos

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $5.99 USD

  • Audiolibro

    Pre-Suasion

    Channeling Attention for Change

    de Robert Cialdini, Ph.D. ...
    Narrado por John Bedford Lloyd ...

    Completo

    9 hora 24 minutos

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Leer más

    $25.99 USD

  • Audiolibro

    Influence, New and Expanded

    The Psychology of Persuasion

    de Robert B. Cialdini ...
    Narrado por Robert B. Cialdini ...

    Completo

    20 hora 43 minutos

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Leer más

    $45.99 USD

  • Audiolibro

    The Predictably Irrational

    The Hidden Forces That Shape Our Decisions

    de Dan Ariely ...
    Narrado por Simon Jones ...

    Completo

    7 hora 24 minutos

    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” — ... Leer más

    $23.99 USD

  • Audiolibro

    Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    de Joey Coleman ...
    Narrado por Joey Coleman ...

    Completo

    9 hora 28 minutos

    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Leer más

    $20.99 USD

  • Audiolibro

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    de Matthew Dixon, Ted McKenna ...
    Narrado por Matthew Dixon, Ted McKenna ...

    Completo

    5 hora 47 minutos

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Leer más

    $17.99 USD

  • Audiolibro

    This Is Strategy

    Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

    de Seth Godin ...
    Narrado por Seth Godin ...

    Completo

    9 hora 27 minutos

    **A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Leer más

    $26.99 USD

  • Audiolibro

    Think Big

    Take Small Steps and Build the Future You Want

    de Grace Lordan ...
    Narrado por Grace Lordan ...

    Completo

    7 hora 35 minutos

    Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Leer más

    $17.99 USD

  • Audiolibro

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    Narrado por April Dunford ...

    Completo

    3 hora 31 minutos

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $7.99 USD

  • Audiolibro

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

    de M.V. Milan ...
    Narrado por Marcus Mulenga ...

    Completo

    28 minutos

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Audiolibro

    Catch the Buzz: Secrets Behind Why Trends Go Viral

    “Supercharge your understanding of viral trends with captivating audio lessons for success in the digital age!”

    de Harlan Crowe ...
    Narrado por Nick Porter ...

    Completo

    1 horas 8 minutos

    Catch the Buzz: Secrets Behind Why Trends Go Viral⭐⭐ Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and enhance your expertise while effectively mastering the art of making trends go viral?Searching for a comprehensive resource that covers everything you need to excel in influencing trends?Your quest ends here!This guide is your ultim... ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • Audiolibro

    The Brain Sell

    When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

    de Dr. David Lewis ...
    Narrado por Steven Menasche ...

    Completo

    9 hora 26 minutos

    Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing ... Leer más

    $29.99 USD

  • Audiolibro

    Frihed, FIRE & familieliv

    de Emilie Ekelund Mørck ...
    Narrado por Marie Mondrup ...

    Completo

    3 hora 38 minutos

    Ville du også ønske, at du havde mere tid til det, du sætter allermest pris på? Og kunne du tænke dig at komme i gang med at spare op og investere for på sigt at blive økonomisk uafhængig? Måske for at kunne gå på nedsat tid, tage orlov, lave frivilligt arbejde eller rejse?”Frihed, FIRE og familieliv” handler om, hvordan en familie på fire har ændret deres liv i rejsen mod økonomisk uafhængighed ... Leer más

    $10.99 USD

  • Audiolibro

    HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

    de Matthew Varner ...
    Narrado por dms ...

    Completo

    7 hora 9 minutos

    Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for ... Leer más

    $14.99 USD o gratis con Kobo Plus

  • Audiolibro

    Wirtschaftspsychologie - Grundlagen | 2 in 1 Buch

    Den Einfluss der Psychologie in wirtschaftlichen Prozessen durchschauen und gekonnt einsetzen. 46 Phänomene in der Wirtschaft leicht erklärt.

    de Florian Wohlmuth, Leonhardt Seitz ...
    Narrado por Florian Wolny ...

    Completo

    7 hora 50 minutos

    Wirtschaftspsychologie - Alles andere als rational!Vielleicht hast Du Dich auch schon einmal gefragt, warum Menschen gewisse Produkte kaufen oder weshalb Unternehmen gerade eine bestimmte Entscheidung getroffen haben? Wer nun annimmt, dass bei den Entscheidungen allein rationale Mechanismen eine Rolle spielen irrt und vergisst dabei etwas ganz Wichtiges: die menschliche Psyche!Die ... Leer más

    $14.99 USD o gratis con Kobo Plus

  • Audiolibro

    Designing for Behavior Change

    Applying Psychology and Behavioral Economics 2nd Edition

    de Stephen Wendel ...
    Narrado por Danny Hughes ...

    Completo

    12 hora 46 minutos

    Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their ... Leer más

    $25.99 USD

  • Audiolibro

    Grundlagen der Wirtschaftspsychologie

    Wirtschaftspsychologische Phänomene verstehen und gezielt nutzen - Arbeits-, Organisations-, Markt- und Wettbewerbspsychologie auf den Punkt gebracht

    de Florian Wohlmuth ...
    Narrado por Florian Wolny ...

    Completo

    4 hora 17 minutos

    Wirtschaftspsychologie leicht gemacht!Hast Du Dich schon mal gefragt, was hinter gewissen wirtschaftlichen Ereignissen steckt? Willst Du wissen, warum Menschen wirtschaftlich so handeln, wie sie handeln? Willst Du erfahren, weshalb Menschen nicht rein rational bei ihren wirtschaftlichen Entscheidungen agieren?Die Wirtschaftspsychologie ist aktuell einer der spannendsten Forschungsbereiche mit ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Audiolibro

    Paradox of Choice, The - How More Options Lead to Less Satisfaction

    de Viruti Shivan ...
    Narrado por Digital Voice Madison G ...
    Series series Stop Everything, Read This

    Completo

    1 horas 33 minutos

    This audiobook is narrated by a digital voice.Navigating the Modern World's Overabundance of Choices to Find True ContentmentIn "The Paradox of Choice - How More Options Lead to Less Satisfaction," readers are taken on a thought-provoking journey through the modern dilemma of excessive choice. This insightful book delves into how the abundance of options in our everyday lives—from the simplest ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    Hoodwinked

    How Marketers Use the Same Tactics as Cults

    de Mara Einstein, PhD ...
    Narrado por Mara Einstein ...

    Completo

    10 hora 43 minutos

    From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Leer más

    $19.99 USD

  • Audiolibro

    Distúrbios financeiros relacionais

    de Brad Klontz, Brad Klontz ...
    Narrado por Márcio Lino ...

    Abreviado

    1 horas 1 minutos

    Esses distúrbios estão muito atrelados aos relacionamentos com outros e às emoções conectadas a esses relacionamentos. Quem possui esses distúrbios geralmente guarda segredo e é desonesto sobre o dinheiro. Eles também podem surgir quando o dinheiro é usado como uma forma de controlar os outros. ... Leer más

    $1.99 USD

  • Audiolibro

    Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

    de Ramli John ...
    Narrado por Ramli John ...

    Completo

    3 hora 16 minutos

    "Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, author of Hooked / IndistractableJust like dating, your company's growth ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Audiolibro

    The Difference

    How Anyone Can Prosper in Even The Toughest Times

    de Jean Chatzky ...
    Narrado por Jean Chatzky ...

    Abreviado

    5 hora 6 minutos

    Can you really start from nothing and become truly secure financially?What’s the difference between you and Warren Buffett? Between you and your boss? Or between you and your successful neighbor? What do the financially comfortable have that you don’t?It’s not that those people were born into money, caught a lucky break, or have an Ivy League education. It’s not even that they are smarter than you ... Leer más

    $14.99 USD

  • Audiolibro

    What Women Want

    The Global Marketplace Turns Female-Friendly

    de Paco Underhill ...
    Narrado por Mike Chamberlain ...

    Completo

    7 hora 20 minutos

    Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service “female friendly.” Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.As large numbers of women ... Leer más

    $16.99 USD