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Audiolibros de Comportamiento del consumidor

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  • Audiolibro

    This Is Strategy

    Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

    de Seth Godin ...
    Narrado por Seth Godin ...

    Completo

    9 hora 27 minutos

    **A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Leer más

    $26.99 USD

  • Audiolibro

    Pre-Suasion

    Channeling Attention for Change

    de Robert Cialdini, Ph.D. ...
    Narrado por John Bedford Lloyd ...

    Completo

    9 hora 24 minutos

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Leer más

    $25.99 USD

  • Audiolibro

    Influence, New and Expanded

    The Psychology of Persuasion

    de Robert B. Cialdini ...
    Narrado por Robert B. Cialdini ...

    Completo

    20 hora 43 minutos

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Leer más

    $45.99 USD

  • Audiolibro

    Easy Money

    Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

    de Ben McKenzie, Jacob Silverman ...
    Narrado por Ben McKenzie ...

    Completo

    10 hora 33 minutos

    A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Leer más

    $21.99 USD o gratis con Kobo Plus

  • Audiolibro

    Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    de Joey Coleman ...
    Narrado por Joey Coleman ...

    Completo

    9 hora 28 minutos

    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Leer más

    $20.00 USD

  • Audiolibro

    The Wisdom of Crowds

    Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

    de James Surowiecki ...
    Narrado por Erik Singer ...

    Abreviado

    5 hora 53 minutos

    “No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Leer más

    $12.95 USD

  • Audiolibro

    Winning on Purpose

    The Unbeatable Strategy of Loving Customers

    de Fred Reichheld ...
    Narrado por Walter Dixon ...

    Completo

    8 hora 37 minutos

    Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital ... Leer más

    $19.99 USD

  • Audiolibro

    Richistan

    A Journey Through the American Wealth Boom and the Lives of the New Rich

    de Robert Frank ...
    Narrado por Dick Hill ...

    Completo

    7 hora 33 minutos

    Full of captivating profiles and expert insights into the lives and lifestyles of the nouveau riche, Richistan tells the real story of a new gilded age. The recent explosion of wealth has created a new breed of multimillionaires. Ed Bazinet, for example, who turned miniature ceramic villages into a $250 million fortune. Or Tim Blixseth, who became a billionaire by trading remote stretches of ... Leer más

    $16.99 USD

  • Audiolibro

    How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior

    de Steve Dey ...
    Narrado por Russell Newton ...

    Completo

    6 hora 37 minutos

    How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • Audiolibro

    Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Narrado por Jay Baer ...

    Completo

    5 hora 36 minutos

    Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Leer más

    $27.99 USD

  • Audiolibro

    Think Big

    Take Small Steps and Build the Future You Want

    de Grace Lordan ...
    Narrado por Grace Lordan ...

    Completo

    7 hora 35 minutos

    Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Leer más

    $17.99 USD

  • Audiolibro

    Too Much Information

    Understanding What You Don’t Want to Know

    de Cass R. Sunstein ...
    Narrado por Tristan Morris ...

    Completo

    6 hora 1 minutos

    The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically ... Leer más

    $15.99 USD

  • Audiolibro

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    Narrado por April Dunford ...

    Completo

    3 hora 31 minutos

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $7.99 USD

  • Audiolibro

    Art of Psychological Warfare, The

    Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

    de Christopher Kingler ...
    Narrado por Russell Newton ...

    Completo

    3 hora 3 minutos

    Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Audiolibro

    El punto clave (The Tipping Point)

    Cómo los pequeños detalles pueden marcar una gran diferencia

    de Malcolm Gladwell ...
    Narrado por Edson Matus ...

    Completo

    9 hora 6 minutos

    ¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los ... Leer más

    $16.99 USD

  • Audiolibro

    Stock Market

    de Vivek Kaul ...
    Narrado por Vivek Kaul ...
    Series Audiolibro 9 - Economics, Ek Prem Katha

    Completo

    27 minutos

    आज मार्केट अप है… आज डाउन है! स्टॉक मार्केट के बारे में ये हर कोई कहता फिरता है, लेकिन असल में क्या है ये स्टॉक मार्केट? किस तरह यह काम करता है? क्या ढांचा होता है? जानिये स्टॉक मार्केट से सम्बंधित पूरी जानकारी इस एपिसोड में. ... Leer más

    $3.99 USD

  • Audiolibro

    The Context Marketing Revolution

    How to Motivate Buyers in the Age of Infinite Media

    de Matthew Sweezey ...
    Narrado por Daniel Henning ...

    Completo

    7 hora 56 minutos

    We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet ... Leer más

    $19.99 USD

  • Audiolibro

    Focus on the Customer

    Entrepreneural Growth Strategies

    de Brian Tracy ...

    Completo

    2 hora 19 minutos

    In business, it’s vital to focus on the customer. Let Brian Tracy, world-renowned International speaker, consultant and bestselling author show you the most effective way. Learn:• Why people really buy• What people really want• How to serve your customers better than anyone• How to get your product to your customer• How to sell to other people’s customers• How to harness the power of branding• The ... Leer más

    $17.99 USD

  • Audiolibro

    Prepara a tus Hijos para una Vida de Abundancia y Éxito

    de Coplin ...
    Narrado por Gelson Coplin ...

    Completo

    2 hora

    Prepara a tus Hijos para una Vida de Abundancia y Éxito es una guía práctica y motivadora para padres que desean transformar el futuro financiero de sus hijos. Este libro ofrece estrategias efectivas para enseñarles conceptos esenciales sobre dinero, ahorro, inversión y valores financieros desde temprana edad. A través de ejemplos claros, actividades prácticas y principios fundamentales, ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Audiolibro

    Pillars of Customer Success: The Ultimate Guide on Customer Service. Learn Tips on How to Connect With Your Customers and How to Focus on Their Needs to Promote Customer Loyalty

    de Ralph Headley ...
    Narrado por Marcus Mulenga ...

    Completo

    16 minutos

    Pillars of Customer Success: The Ultimate Guide on Customer Service. Learn Tips on How to Connect With Your Customers and How to Focus on Their Needs to Promote Customer LoyaltyCustomers are the lifeblood of your business, no one can deny that. But do you focus all your attention on attracting new customers all the time? Or do you remember to pay special attention to your regular and loyal ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Audiolibro

    A Human's Guide to Machine Intelligence

    How Algorithms Are Shaping Our Lives and How We Can Stay in Control

    de Kartik Hosanagar ...
    Narrado por Joe Knezevich ...

    Completo

    5 hora 58 minutos

    A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, ... Leer más

    $17.50 USD

  • Audiolibro

    Revolutionary Wealth

    How it will be created and how it will change our lives

    de Alvin Toffler, Heidi Toffler ...
    Narrado por Melissa Edris ...

    Completo

    16 hora 18 minutos

    Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the ... Leer más

    $25.00 USD

  • Audiolibro

    Obsessed

    Building a Brand People Love from Day One

    de Emily Heyward ...
    Narrado por Lisa Flanagan ...

    Completo

    5 hora 58 minutos

    **The 2020 Porchlight Marketing & Sales Book of the YearThe cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.**We're in the midst of a startup revolution, with new brands popping up every day, taking over ... Leer más

    $17.50 USD

  • Audiolibro

    The Data Detective

    Ten Easy Rules to Make Sense of Statistics

    de Tim Harford ...
    Narrado por Tim Harford ...

    Completo

    10 hora 24 minutos

    From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Leer más

    $20.00 USD