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Audiolibro

The Wisdom of Crowds

Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

de James Surowiecki ...

Narrado por Erik Singer ...

Abreviado

5 hora 53 minutos

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Leer más

$12.99 USD

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant
... Leer más
Audiolibro

Audiolibro

This Is Marketing

You Can't Be Seen Until You Learn to See

de Seth Godin ...

Narrado por Seth Godin ...

Completo

7 hora 2 minutos

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

$17.99 USD

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... Leer más
Audiolibro

Audiolibro

Pre-Suasion

Channeling Attention for Change

de Robert Cialdini, Ph.D. ...

Narrado por John Bedford Lloyd ...

Completo

9 hora 24 minutos

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Leer más

$25.99 USD

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and
... Leer más
Audiolibro

Audiolibro

The JOLT Effect

How High Performers Overcome Customer Indecision

de Matthew Dixon, Ted McKenna ...

Narrado por Matthew Dixon, Ted McKenna ...

Completo

5 hora 47 minutos

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Leer más

$17.99 USD

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Leer más
Audiolibro

Audiolibro

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

de Seth Godin ...

Narrado por Seth Godin ...

Completo

9 hora 27 minutos

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Leer más

$26.99 USD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Leer más
Audiolibro

Audiolibro

Power of Experiments, The

Decision-Making in a Data Driven World

de Michael Luca, Max H. Bazerman ...

Narrado por Timothy Andrés Pabon ...

Completo

6 hora 32 minutos

How organizations―including Google, StubHub, Airbnb, and Facebook―learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments―also known as randomized controlled trials―designed to test the impact of different online experiences. ... Leer más

$35.99 USD

How organizations―including Google, StubHub, Airbnb, and Facebook―learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments―also known as randomized controlled trials―designed to test the impact of different online experiences.
... Leer más
Audiolibro

Audiolibro

The Native Advertising Advantage

Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

de Mike Smith ...

Completo

5 hora 8 minutos

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry ... Leer más

$18.99 USD o gratis con Kobo Plus

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry
... Leer más
Audiolibro

Audiolibro

User Tested

How the World's Top Companies Use Human Insight to Create Great Experiences

de Janelle Estes, Andy MacMillan ...

Narrado por Lexi Mae ...

Completo

6 hora 8 minutos

Learn what "customer-centric" really means in this groundbreaking bookUser Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins, and that real, three-dimensional people can't be reduced to data points on a graph.You'll learn about how ... Leer más

$20.99 USD o gratis con Kobo Plus

Learn what "customer-centric" really means in this groundbreaking bookUser Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins, and that real, three-dimensional people can't be reduced to data points on a graph.You'll learn about how
... Leer más
Audiolibro

Audiolibro

Art of Psychological Warfare, The

Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

de Christopher Kingler ...

Narrado por Russell Newton ...

Completo

3 hora 3 minutos

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare ... Leer más

$5.99 USD o gratis con Kobo Plus

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare
... Leer más
Audiolibro

Audiolibro

The Referral Engine

de Arin Marlowe ...

Narrado por Marcus Mulenga ...

Completo

10 minutos

The Referral Engine: The Ultimate Guide to Referral Marketing Success, Learn the Best Methods and Secrets on How to Get All the Referrals For Your BusinessReferral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look at the numbers, referral marketing can generate 3-5x higher conversion rates than any other channel. Referral marketing ... Leer más

$4.99 USD o gratis con Kobo Plus

The Referral Engine: The Ultimate Guide to Referral Marketing Success, Learn the Best Methods and Secrets on How to Get All the Referrals For Your BusinessReferral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look at the numbers, referral marketing can generate 3-5x higher conversion rates than any other channel. Referral marketing
... Leer más
Audiolibro

Audiolibro

Distúrbios de adoração ao dinheiro

de Brad Klontz, Brad Klontz ...

Narrado por Márcio Lino ...

Abreviado

49 minutos

São distúrbios que dão ao dinheiro uma importância desproporcional: ganhá-lo, poupá-lo, gastá-lo. Quando nos concentramos somente no dinheiro como uma solução e nos convencemos de que "mais dinheiro fará as coisas melhores", tudo o que estamos fazendo é esconder temporariamente nossos problemas. ... Leer más

$1.99 USD

São distúrbios que dão ao dinheiro uma importância desproporcional: ganhá-lo, poupá-lo, gastá-lo. Quando nos concentramos somente no dinheiro como uma solução e nos convencemos de que "mais dinheiro fará as coisas melhores", tudo o que estamos fazendo é esconder temporariamente nossos problemas.
... Leer más
Audiolibro

Audiolibro

Stuck Monkey

The Deadly Planetary Cost of the Things We Love

de James Hamilton-Paterson ...

Narrado por Barnaby Edwards ...

Completo

8 hora 22 minutos

Bloomsbury presents Stuck Monkey by James Hamilton-Paterson, read by Barnaby Edwards.People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn’t let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey, ... Leer más

$18.99 USD

Bloomsbury presents Stuck Monkey by James Hamilton-Paterson, read by Barnaby Edwards.People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn’t let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey,
... Leer más
Audiolibro

Audiolibro

Career Confidence

No-BS Stories and Strategies for Finding Your Power

de Robynn Storey ...

Narrado por Tiffany Morgan ...

Completo

5 hora 56 minutos

Learn how to bet on yourself and build the professional life you want as you grow in your career pathIn Career Confidence, recruitment, hiring, and job search industry veteran Robynn Storey delivers a detailed roadmap you can use to navigate the increasingly complicated and fast-moving world of work. You'll learn how to find a job that fulfills and sustains you while also helping you flourish in ... Leer más

$18.99 USD o gratis con Kobo Plus

Learn how to bet on yourself and build the professional life you want as you grow in your career pathIn Career Confidence, recruitment, hiring, and job search industry veteran Robynn Storey delivers a detailed roadmap you can use to navigate the increasingly complicated and fast-moving world of work. You'll learn how to find a job that fulfills and sustains you while also helping you flourish in
... Leer más
Audiolibro

Audiolibro

The Smarter Screen

Surprising Ways to Influence and Improve Online Behavior

de Shlomo Benartzi, Jonah Lehrer ...

Narrado por Rob Shapiro ...

Completo

6 hora 39 minutos

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it’s so critical to understand how we think and behave online.Acclaimed behavioral economist Shlomo Benartzi ... Leer más

$17.99 USD

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it’s so critical to understand how we think and behave online.Acclaimed behavioral economist Shlomo Benartzi
... Leer más
Audiolibro

Audiolibro

Cheap

The High Cost of Discount Culture

de Ellen Ruppel Shell ...

Narrado por Lorna Raver ...

Completo

11 hora 33 minutos

From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt—and almost everywhere in between—America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time—the engine of globalization, outsourcing, planned obsolescence, and economic instability ... Leer más

$25.99 USD o gratis con Kobo Plus

From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt—and almost everywhere in between—America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time—the engine of globalization, outsourcing, planned obsolescence, and economic instability
... Leer más
Audiolibro

Audiolibro

Biointeligencia Estratégica

Etología Económica, Generador de Modelo de Negocio y Biología Conductual en la toma de decisiones.

de Juan Carlos Chávez, Carlos Chávez ...

Narrado por José Manuel Vieira ...

Completo

7 hora 45 minutos

“Un manifiesto de las enseñanzas de dos profesores y consultores maravillosos que han ganado su reputación haciendo sencillo y práctico lo que puede parecer complicado. Este libro es un manual de instrucción fundamental que recomiendo a todo líder, comunicador y profesional.” - RODRIGO RIVEROLL, Director General de Sports World y ex-Director General de Starbucks, Domino's Pizza y Elektra.“Pasajes ... Leer más

$13.99 USD o gratis con Kobo Plus

“Un manifiesto de las enseñanzas de dos profesores y consultores maravillosos que han ganado su reputación haciendo sencillo y práctico lo que puede parecer complicado. Este libro es un manual de instrucción fundamental que recomiendo a todo líder, comunicador y profesional.” - RODRIGO RIVEROLL, Director General de Sports World y ex-Director General de Starbucks, Domino's Pizza y Elektra.“Pasajes
... Leer más
Audiolibro

Audiolibro

HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

de Matthew Varner ...

Narrado por dms ...

Completo

7 hora 9 minutos

Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for ... Leer más

$14.99 USD o gratis con Kobo Plus

Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for
... Leer más
Audiolibro

Audiolibro

Il no-buy alla prova delle offerte lampo: 13 modi per gestire ciò che ti spinge a spendere durante una pausa dagli acquisti

de Emma Rossetti ...

Narrado por Emma Rossetti ...

Completo

2 hora 9 minutos

Difendi i tuoi risparmi dallo shopping compulsivo e trasforma il tuo no-buy in un successo duraturo e senza stress. Affrontare la frenesia delle offerte lampo e le continue notifiche digitali richiede un approccio pratico e consapevole. Quando lo stress quotidiano spinge a cercare gratificazione negli acquisti impulsivi, serve una strategia chiara per disinnescare l'urgenza continua di spendere ... Leer más

$9.99 USD o gratis con Kobo Plus

Difendi i tuoi risparmi dallo shopping compulsivo e trasforma il tuo no-buy in un successo duraturo e senza stress. Affrontare la frenesia delle offerte lampo e le continue notifiche digitali richiede un approccio pratico e consapevole. Quando lo stress quotidiano spinge a cercare gratificazione negli acquisti impulsivi, serve una strategia chiara per disinnescare l'urgenza continua di spendere
... Leer más
Audiolibro

Audiolibro

verdade sobre o dinheiro, A: Por que pessoas inteligentes fazem escolhas que custam caro e como escolher com mais sabedoria

de Tibério Faria ...

Narrado por Tibério Faria ...

Completo

2 hora 9 minutos

Domine a economia comportamental e descubra por que mentes brilhantes tomam decisões financeiras que custam tão caro. Seja organizando o orçamento em casa ou buscando clareza mental durante o seu trajeto diário, esta jornada reflexiva e pragmática expõe as armadilhas invisíveis que sabotam o seu patrimônio.O verdadeiro problema raramente é a falta de inteligência, mas sim as emoções e a busca por ... Leer más

$9.99 USD o gratis con Kobo Plus

Domine a economia comportamental e descubra por que mentes brilhantes tomam decisões financeiras que custam tão caro. Seja organizando o orçamento em casa ou buscando clareza mental durante o seu trajeto diário, esta jornada reflexiva e pragmática expõe as armadilhas invisíveis que sabotam o seu patrimônio.O verdadeiro problema raramente é a falta de inteligência, mas sim as emoções e a busca por
... Leer más
Audiolibro

Audiolibro

Psicologia moderna das vendas: Entenda os compradores, construa confiança e use a influência ética para fechar vendas com segurança e aumentar a receita

de Salomão Leite ...

Narrado por Salomão Leite ...

Completo

2 hora 9 minutos

Domine a psicologia comercial e feche negócios com influência ética, transformando objeções em lucro previsível. Se você sente ansiedade ao negociar ou luta para bater metas todo mês, é hora de abandonar roteiros engessados. Transforme seu trajeto diário em uma imersão prática de inteligência emocional aplicada às vendas.O verdadeiro sucesso ocorre quando você para de pressionar e passa a ... Leer más

$9.99 USD o gratis con Kobo Plus

Domine a psicologia comercial e feche negócios com influência ética, transformando objeções em lucro previsível. Se você sente ansiedade ao negociar ou luta para bater metas todo mês, é hora de abandonar roteiros engessados. Transforme seu trajeto diário em uma imersão prática de inteligência emocional aplicada às vendas.O verdadeiro sucesso ocorre quando você para de pressionar e passa a
... Leer más
Audiolibro

Audiolibro

Convenienced

How Making Life Easy Made Us Worse

de Malcolm Harris ...

Completo

9 hora

From the bestselling author of Palo Alto, a kaleidoscopic and thought-provoking history of how America came to pursue convenience—the feeling of getting what you want, when you want it—at all costs, to the detriment of our health, happiness, and even our efficiency.We are drowning in convenience.You can get a burger or a sweatshirt or a can of paint thinner delivered right to your door. Songs, ... Leer más

$22.99 USD

PEDIDO ANTICIPADO

From the bestselling author of Palo Alto, a kaleidoscopic and thought-provoking history of how America came to pursue convenience—the feeling of getting what you want, when you want it—at all costs, to the detriment of our health, happiness, and even our efficiency.We are drowning in convenience.You can get a burger or a sweatshirt or a can of paint thinner delivered right to your door. Songs,
... Leer más
Audiolibro

Audiolibro

SELLANIMA

THE KEY TO HUMAN DRIVE AND DECISION

de Ariel Feder ...

Narrado por Randy McCarten ...

Completo

4 hora 15 minutos

CRMs do not close million-dollar deals. People do.If your entire sales strategy fits inside a CRM, you are already obsolete. AI can now write flawless pitches and optimize contracts in seconds. To survive, your edge can no longer be a sales funnel—it must be your humanity. The future belongs to those who master the psychology of trust, decision, and human drive.Traditional sales training focuses ... Leer más

$11.99 USD o gratis con Kobo Plus

CRMs do not close million-dollar deals. People do.If your entire sales strategy fits inside a CRM, you are already obsolete. AI can now write flawless pitches and optimize contracts in seconds. To survive, your edge can no longer be a sales funnel—it must be your humanity. The future belongs to those who master the psychology of trust, decision, and human drive.Traditional sales training focuses
... Leer más
Audiolibro

Audiolibro

A Human's Guide to Machine Intelligence

How Algorithms Are Shaping Our Lives and How We Can Stay in Control

de Kartik Hosanagar ...

Narrado por Joe Knezevich ...

Completo

5 hora 58 minutos

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, ... Leer más

$17.99 USD

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us,
... Leer más
Audiolibro

Audiolibro

Digital Strategy: Learn To Transform Your Business for the Digital Age

de Mark Robertson ...

Narrado por Nick Dolle ...

Completo

25 minutos

Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today!Today only, get this audio bestseller for a special price.This audio program contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your ... Leer más

$8.99 USD o gratis con Kobo Plus

Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today!Today only, get this audio bestseller for a special price.This audio program contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your
... Leer más

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