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  • Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z

    by Sarah Linckens, Carmen Horn, Jens K. Perret ...
    Series Book 23 - Workingpaper
    The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most advertisements and green branding originate from companies that still have a negative impact on the environment. Therefore, it is necessary to understand how greenwashing marketing campaigns are ... Read more

    $6.99 USD or Free with Kobo Plus