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An Introduction to Visual Communication

From Cave Art to Second Life (2nd edition)

by Susan B. Barnes ...

Series Book 7 - Visual Communication
Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.This ... Read more

$55.99 USD

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.This
... Read more
Branding as Communication

by Susan B. Barnes ...

Series Book 5 - Visual Communication
Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business ... Read more

$55.99 USD

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business
... Read more

Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown ...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

$20.99 USD

Also available as: Audiobook

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business
... Read more

Also available as: Audiobook
The Brand Gap, Revised Edition

by Marty Neumeier ...

Series series AIGA Design Press
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Read more

$27.39 USD

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five
... Read more
Remote Work Revolution

Succeeding from Anywhere

by Tsedal Neeley ...

LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR“I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of ZoomHarvard Business School professor and ... Read more

$20.99 USD

Also available as: Audiobook

LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR“I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of ZoomHarvard Business School professor and
... Read more

Also available as: Audiobook
The Virtual Self

How the casual information you create virtually is changing the physical world around you

by Nora Young ...

The host of CBC Radio's Spark explores the very real impact of the virtual information we generate about ourselves -- on our own lives, our communities, and our government.We generate enormous amounts of online data about our habits: where we go, what we do, and how we feel. Some of that is stuff we choose to report; some of it is the offhand data trails we leave behind. The Virtual Self looks at ... Read more

$13.99 USD

The host of CBC Radio's Spark explores the very real impact of the virtual information we generate about ourselves -- on our own lives, our communities, and our government.We generate enormous amounts of online data about our habits: where we go, what we do, and how we feel. Some of that is stuff we choose to report; some of it is the offhand data trails we leave behind. The Virtual Self looks at
... Read more
The Leader's Guide to Storytelling

Mastering the Art and Discipline of Business Narrative

by Stephen Denning ...

Series Book 379 - Jossey-Bass Leadership Series
How leaders can use the right story at the right time to inspire change and actionThis revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative ... Read more

$19.00 USD

Also available as: Audiobook

How leaders can use the right story at the right time to inspire change and actionThis revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative
... Read more

Also available as: Audiobook
The Digital Divide

Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking

by Mark Bauerlein ...

This definitive work on the perils and promise of the social- media revolution collects writings by today's best thinkers and cultural commentators, with an all-new introduction by Bauerlein.Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful ... Read more

$4.99 USD

This definitive work on the perils and promise of the social- media revolution collects writings by today's best thinkers and cultural commentators, with an all-new introduction by Bauerlein.Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful
... Read more
The Leader's Guide to Storytelling

Mastering the Art and Discipline of Business Narrative

by Stephen Denning ...

Series Book 39 - Jossey-Bass Leadership Series
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using ... Read more

$16.99 USD

Also available as: Audiobook

In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using
... Read more

Also available as: Audiobook
Experiential Marketing

How to Get Customers to Sense, Feel, Think, Act, Relate

by Bernd H. Schmitt ...

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for ... Read more

$14.99 USD

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for
... Read more
How to Write the Perfect Personal Statement

by Mark Alan Stewart ...

The admissions process for law, business, medical, or graduate school is more competitive today than ever before. Peterson's How to Write the Perfect Personal Statement provides essential tips on how to create and write personal statements that respond to the questions that appear on the applications of many popular graduate schools. The guide also offers great insight on whom to approach for ... Read more

$6.99 USD

The admissions process for law, business, medical, or graduate school is more competitive today than ever before. Peterson's How to Write the Perfect Personal Statement provides essential tips on how to create and write personal statements that respond to the questions that appear on the applications of many popular graduate schools. The guide also offers great insight on whom to approach for
... Read more
Evil by Design

Interaction Design to Lead Us into Temptation

by Chris Nodder ...

How to make customers feel good about doing what you wantLearn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable ... Read more

$25.00 USD

How to make customers feel good about doing what you wantLearn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable
... Read more

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Visual Communication eBook Series

An Introduction to Visual Communication

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People who read these also enjoyed

Change by Design

The Brand Gap, Revised Edition

Remote Work Revolution

The Virtual Self

The Leader's Guide to Storytelling

The Digital Divide

The Leader's Guide to Storytelling

Experiential Marketing

How to Write the Perfect Personal Statement

Evil by Design

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