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The Basics eBook Series

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  • Public Relations: The Basics

    by Deborah A. Silverman ...
    Series series The Basics
    This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations—its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.Orienting readers to this dynamic and engaging industry, this book gives readers the tools they ... Read more

    $30.99 USD

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  • Finding Allies, Building Alliances

    8 Elements that Bring--and Keep--People Together

    by Mike Leavitt, Rich McKeown ...
    From Governor and White House cabinet member Mike Leavitt: how to find collaborative solutions to the greatest challengesYour business challenges extend far beyond you and your firm, to the competitors within your industry and the regulators outside it. Finding solutions to larger issues requires cooperation between diverse stakeholders, and in this rapidly changing world, only those able to adapt ... Read more

    $21.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Five Good Ideas

    Practical Strategies for Non-Profit Success

    Edited by Alan Broadbent, Ratna Omidvar ...
    Non-profits are big business. According to a recent Johns Hopkins report, third-sector institutions in Belgium, the Czech Republic, Japan, the U.S. and Canada have been growing at an average rate that is twice the growth rate of their GDPs. Canada is home to the second largest non-profit workforce in the world, employing 2 million paid staff and contributing $112 billion to our economy each year. ... Read more

    $11.59 USD

  • Governing for Results

    A Director's Guide to Good Governance

    by Mel D. Gill ...
    BEST SELLERThis BEST SELLIING book provides a comprehensive guide to effective governance for board members and their senior executives. The author offers a new framework for understanding boards and proposes practices that boards can use to fulfill their stewardship responsibilities, strengthen board performance and improve organizational effectiveness. The book discusses the basics of governance ... Read more

    $3.99 USD

  • Social Entrepreneurship For Dummies

    by Mark Durieux, Robert Stebbins ...
    Discover how to bring social responsibility to your businessIn today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line.This book helps any social entrepreneur gain the necessary skills needed to change the ... Read more

    $15.00 USD

  • Intellectual Property Strategy

    by John Palfrey ...
    Series series The MIT Press Essential Knowledge series
    How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to ... Read more

    $13.99 USD

  • Global HR Competencies: Mastering Competitive Value from the Outside-In

    by Dave Ulrich, Wayne Brockbank, Jon Younger, Mike Ulrich ...
    HR thought leader Dave Ulrich—bestselling author of HR Champions, The Why of Work, HR from the Outside In, and more--is back with his international colleagues to unpack and distill the finest, most up-to-the-moment thinking from the HR world. Indeed, this book looks at best practices from companies on every continent, offering an expert survey of universal and regional HR dos and don'ts.Because ... Read more

    $33.89 USD

  • The Cycle

    A Practical Approach to Managing Arts Organizations

    by Michael M. Kaiser, Brett E. Egan ...
    In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on—in short, to participate in the organization’s programs. Additionally, they ... Read more

    $19.49 USD

  • A Carver Policy Governance Guide, Implementing Policy Governance and Staying on Track

    by John Carver, Miriam Carver ...
    Series Book 34 - J-B Carver Board Governance Series
    The Carver Policy Governance Guide series includes six booklets that offer board members a description of John Carver's Policy Governance model of board leadership. Policy Governance enables a board to fulfill its accountability to its organization's "owners," whether the owners are association members, city residents, company shareholders, or a community of interest. Policy Governance addresses ... Read more

    $19.00 USD

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    by Clarke Caywood ...
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated ... Read more

    $62.69 USD

  • Getting Started with Policy Governance

    Bringing Purpose, Integrity and Efficiency to Your Board's Work

    by Caroline Oliver ...
    Series Book 33 - J-B Carver Board Governance Series
    In this newest book on the Policy Governance approach to board leadership created by John Carver, Caroline Oliver gives readers practical, hands-on tools for getting the most from the system in the day-to-day operation of their boards. In the Policy Governance Fieldbook, Oliver explored the experience of 11 organizations that succeeded and failed in using Policy Governance. Now, she has drawn upon ... Read more

    $45.00 USD

  • The Nonprofit Development Companion

    A Workbook for Fundraising Success

    by Brydon M. DeWitt ...
    Series Book 194 - The AFP/Wiley Fund Development Series
    A comprehensive workbook covering all aspects of successful nonprofit developmentOne of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all ... Read more

    $41.00 USD