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Writing Skills for Public Relations

Style and Technique for Mainstream and Social Media

by John Foster ...

Series series PR In Practice
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing ... Read more

$38.99 USD

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing
... Read more

The Chasm Companion

A Fieldbook to Crossing the Chasm and Inside the Tornado

by Paul Wiefels ...

$9.99 USD
Writing A Report, 9th Edition

How to Prepare, Write & Present Really Effective Reports

by John Bowden ...

Now in its 9th edition, this extensively revised and updated handbook explains how you can write reports that will be: * Read without unnecessary delay * Understood without undue effort Accepted, and where applicable, acted upon / Divided into three parts, the book looks in detail firstly at the practical side of report writing: * Preparation and planning * Collecting and handling information * ... Read more

$2.99 USD

Now in its 9th edition, this extensively revised and updated handbook explains how you can write reports that will be: * Read without unnecessary delay * Understood without undue effort Accepted, and where applicable, acted upon / Divided into three parts, the book looks in detail firstly at the practical side of report writing: * Preparation and planning * Collecting and handling information *
... Read more
Making the News

Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non-Profit and the Solo-Preneur

by Kathleen Rake ...

You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful ... Read more

$5.89 USD

You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful
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The Marketing Gurus

Lessons from the Best Marketing Books of All Time

by Chris Murray, Soundview Executive Book Summaries Eds. ...

Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together ... Read more

$4.99 USD

Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together
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Crisis Communications: The Definitive Guide to Managing the Message

by Steven Fink ...

The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Read more

$22.39 USD

The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting
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Executive Charisma: Six Steps to Mastering the Art of Leadership

by D. A. Benton ...

A proven six-step process for acquiring the style, flair, and credibility needed to make it to the topAccording to a recent Wall Street Journal article, managers who do not exude an allencompassing self-confidence, style, poise, and energy, in short, "executive presence," are highly unlikely to make it to the corner office. Unfortunately, the vast majority of managers, even the most talented and ... Read more

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A proven six-step process for acquiring the style, flair, and credibility needed to make it to the topAccording to a recent Wall Street Journal article, managers who do not exude an allencompassing self-confidence, style, poise, and energy, in short, "executive presence," are highly unlikely to make it to the corner office. Unfortunately, the vast majority of managers, even the most talented and
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Write Persuasive Copy: Flash

by Jonathan Gabay ...

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential. ... Read more

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The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential.
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Biography of an Idea

The Founding Principles of Public Relations

by Edward L. Bernays ...

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... Read more

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative
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3 Easy Outlines for Ghostwriters

by J.S. Menefee ...

As a ghostwriter, you’re paid for the volume of writing you do. When you take on a freelancing contract to write a book, the single biggest way to increase writing speed—and therefore income—is to outline the story.With a good novel outline, you know exactly where to begin, you know the ending, and you know the steps in between. Once you see how to outline your novel well, and do it fast, you’ll ... Read more

$0.99 USD or Free with Kobo Plus

As a ghostwriter, you’re paid for the volume of writing you do. When you take on a freelancing contract to write a book, the single biggest way to increase writing speed—and therefore income—is to outline the story.With a good novel outline, you know exactly where to begin, you know the ending, and you know the steps in between. Once you see how to outline your novel well, and do it fast, you’ll
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Joseph Stiglitz

Nobel Prize-winning economist and information economics pioneer

by 50minutes ...

Series Book 4 - Economic Culture
Economist and Nobel Prize winnerThis book is a practical and accessible guide to understanding the life and works of Joseph Stiglitz.In 50 minutes you will be able to:• Recognize and understand the main ideas behind the contributions of Joseph Stiglitz and his New Keynesian approach• Identify the impact his work had on both economics and politics, and the new concepts and tools that he ... Read more

$9.99 USD or Free with Kobo Plus

Economist and Nobel Prize winnerThis book is a practical and accessible guide to understanding the life and works of Joseph Stiglitz.In 50 minutes you will be able to:• Recognize and understand the main ideas behind the contributions of Joseph Stiglitz and his New Keynesian approach• Identify the impact his work had on both economics and politics, and the new concepts and tools that he
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Wolof Language Audio Training Course

Language Learning Country Guide and Vocabulary for Travel in Mauritania

by Language Recall ...

Series series African Languages
Wolof Language Audio Training CourseWelcome to the Wolof Language Audio Training Course. This course is designed to teach you the basics both before and during your visit to Mauritania. Learn essential words, phrases and vocabulary. This course is perfect for beginners and anyone interested in learning the Wolof language.Listen to the native speakers and practice your conversation skills, ... Read more

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Wolof Language Audio Training CourseWelcome to the Wolof Language Audio Training Course. This course is designed to teach you the basics both before and during your visit to Mauritania. Learn essential words, phrases and vocabulary. This course is perfect for beginners and anyone interested in learning the Wolof language.Listen to the native speakers and practice your conversation skills,
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PR In Practice eBook Series

Writing Skills for Public Relations

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The Chasm Companion

Writing A Report, 9th Edition

Making the News

The Marketing Gurus

Crisis Communications: The Definitive Guide to Managing the Message

Executive Charisma: Six Steps to Mastering the Art of Leadership

Write Persuasive Copy: Flash

Biography of an Idea

3 Easy Outlines for Ghostwriters

Joseph Stiglitz

Wolof Language Audio Training Course

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