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  • Achievement Relocked

    Loss Aversion and Game Design

    Series series Playful Thinking
    How game designers can use the psychological phenomenon of loss aversion to shape player experience.Getting something makes you feel good, and losing something makes you feel bad. But losing something makes you feel worse than getting the same thing makes you feel good. So finding $10 is a thrill; losing $10 is a tragedy. On an “intensity of feeling” scale, loss is more intense than gain. This is ... Read more

    $17.99 USD