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Media Practice eBook Series

Showing 1 - 12 of 12 results
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  • The Graphic Communication Handbook

    by Simon Downs ...
    Series series Media Practice
    The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication ... Read more

    $61.99 USD

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  • Hegarty on Advertising

    by John Hegarty ...
    Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Read more

    $18.89 USD

  • The Graphic Designer's Guide to Pricing, Estimating, and Budgeting

    by Theo Stephen Williams ...
    This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of ... Read more

    $17.99 USD

  • Creative Strategy and the Business of Design

    by Douglas Davis ...
    The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain ... Read more

    Was $14.99 USD Now $2.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Design for Information

    An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualizations

    by Isabel Meirelles ...
    The visualization process doesn’t happen in a vacuum; it is grounded in principles and methodologies of design, cognition, perception, and human-computer-interaction that are combined to one’s personal knowledge and creative experiences. Design for Information critically examines other design solutions —current and historic— helping you gain a larger understanding of how to solve specific problems ... Read more

    $28.79 USD

  • Design Management

    Managing Design Strategy, Process and Implementation

    by Kathryn Best ...
    Series series Required Reading Range
    Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to ... Read more

    $42.99 USD

  • Giovanni Pintori. The Stark Tension between Flair and Discretion.

    by Massimiliano Musina ...
    Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and ... Read more

    $23.99 USD or Free with Kobo Plus

  • Infographica

    The World as You Have Never Seen it Before

    by Martin Toseland, Simon Toseland ...
    Infographica collects intriguing data from across the planet--for instance, the average lifespan of people living on each continent, the relative durations of the world's unmanned space probes, or the bite strength of the world's most dangerous predators--and presents it in stylish, inventive, and original infographics.Quirky, irreverent, and visually appealing, this book is a must-have reference ... Read more

    $9.99 USD

  • Unbrandable: How to Succeed in the New Brand Space

    by Adam N. Stone ...
    Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approachThe “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.Yet this is not to say that this demographic always ... Read more

    $15.99 USD

  • Data Visualization for Design Thinking

    Applied Mapping

    by Winifred E. Newman ...
    Data Visualization for Design Thinking helps you make better maps. Treating maps as applied research, you’ll be able to understand how to map sites, places, ideas, and projects, revealing the complex relationships between what you represent, your thinking, the technology you use, the culture you belong to, and your aesthetic practices. More than 100 examples illustrated with over 200 color images ... Read more

    $79.99 USD

  • The Physics of Brand

    Understand the Forces Behind Brands That Matter

    by Aaron Keller, Renee Marino, Dan Wallace ...
    Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth ... Read more

    $2.99 USD

  • The Packaging Designer's Book of Patterns

    by George L. Wybenga, Lászlo Roth ...
    The essential packaging design resource, now with more patterns than ever!For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges.This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be ... Read more

    $83.00 USD