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Focus Group Kit eBook Series

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  • Developing Questions for Focus Groups

    by Richard A. Krueger ...
    Series series Focus Group Kit
    Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going ... Read more

    $70.19 USD

  • Moderating Focus Groups

    by Richard A. Krueger ...
    Series series Focus Group Kit
    Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that ... Read more

    $70.19 USD

  • Analyzing and Reporting Focus Group Results

    by Richard A. Krueger ...
    Series series Focus Group Kit
    Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles ... Read more

    $70.19 USD