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Communication Concepts eBook Series

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  • Agenda-Setting

    by James W. Dearing, Everett M. Rogers ...
    Series series Communication Concepts
    What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized in the media′s agenda often demand attention on the public agenda and in turn, slide up the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogers′s research on social issues that hit ... Read more

    $87.99 USD