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A Quadrant Book eBook Series

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  • Brand Aid

    Shopping Well to Save the World

    by Lisa Ann Richey, Stefano Ponte ...
    Series series A Quadrant Book
    “Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to ... Read more

    $13.99 USD

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  • The Automatic Customer

    Creating a Subscription Business in Any Industry

    by John Warrillow ...
    The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond ... Read more

    Was $14.99 USD Now $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Trade-Off

    Why Some Things Catch On, and Others Don't

    by Kevin Maney ...
    A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). ... Read more

    Was $5.99 USD Now $4.99 USD

  • The Big Data-Driven Business

    How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

    by Russell Glass, Sean Callahan ...
    Get the expert perspective and practical advice on big dataThe Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the ... Read more

    $18.00 USD

  • Code Halos

    How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

    by Malcolm Frank, Paul Roehrig, Ben Pring ...
    Harness "Code Halos" to gain competitive advantage in the digital eraAmazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • A Joosr Guide to... Misbehaving by Richard Thaler: The Making of Behavioral Economics

    by Joosr ...
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What differentiates behavioral economics from ... Read more

    $2.99 USD or Free with Kobo Plus

  • The Happiness Industry

    How the Government and Big Business Sold us Well-Being

    by William Davies ...
    “Deeply researched and pithily argued.” —New York Magazine“A brilliant, and sometimes eerie, dissection” of ‘the science of happiness’ and the modern-day commercialization of our most private emotions (Vice)Why are we so obsessed with measuring happiness?In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual ... ... Read more

    $9.99 USD

  • Green Gone Wrong

    How Our Economy Is Undermining the Environmental Revolution

    by Heather Rogers ...
    In Green Gone Wrong environmental writer Heather Rogers blasts through the marketing buzz of big corporations and asks a simple question: Do today’s much-touted "green" products—carbon offsets, organic food, biofuels, and eco-friendly cars and homes—really work? Implicit in efforts to go green is the promise that global warming can be stopped by swapping out dirty goods for "clean" ones. But can ... Read more

    $17.99 USD

  • Chasing Cool

    Standing Out in Today's Cluttered Marketplace

    by Noah Kerner, Gene Pressman ...
    Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this ... Read more

    $13.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Neuroscience for Leadership

    Harnessing the Brain Gain Advantage

    by T. Swart, Kitty Chisholm, Paul Brown ...
    Series series Business and Management (R0)
    Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience. ... Read more

    $31.49 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The No-Nonsense Guide to Degrowth and Sustainability

    by Wayne Ellwood ...
    This guide explores the idea of economic growth, tracing its history and questioning why it has become so unchallengeable and powerful when unlimited growth in a finite world is ultimately impossible. It illustrates how economics based on degrowth can be turned into a positive and how we can arrive at new levels of environmental sustainability without having turning the clock back to the Dark Ages ... Read more

    $10.79 USD

  • Social Marketing and Behaviour Change

    Models, Theory and Applications

    by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen ...
    With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, ... Read more

    $56.69 USD