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123 eGuides eBook Series

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  • Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition

    123 eGuides, #2

    by Barry Silverstein ...
    Series Book 2 - 123 eGuides
    This updated and revised Third Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) ... Read more

    $2.99 USD or Free with Kobo Plus

  • On Your Own 123: Launch a 1-Person Business in 3 Proven Steps

    123 eGuides, #6

    by Barry Silverstein ...
    Series Book 6 - 123 eGuides
    More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what's involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business, including: the ups and downs of working for yourself, legal considerations, branding your business, sources of capital, establishing a ... Read more

    $2.99 USD or Free with Kobo Plus

  • Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

    123 eGuides, #4

    by Barry Silverstein ...
    Series Book 4 - 123 eGuides
    "Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps" is an authoritative eGuide that helps small businesses understand and implement a sales lead process.The eGuide includes information about differences between Business to Consumer and Business to Business lead generation; audience profiling, segmenting and targeting; developing offers and creative approaches; ... Read more

    $2.99 USD or Free with Kobo Plus

  • Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money

    123 eGuides, #8

    by Barry Silverstein ...
    Series Book 8 - 123 eGuides
    Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement – all ... Read more

    $2.99 USD or Free with Kobo Plus

  • Product Launch 123: Launch a New Product or Service in 3 Proven Steps

    123 eGuides, #3

    by Barry Silverstein ...
    Series Book 3 - 123 eGuides
    Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a ... Read more

    $2.99 USD or Free with Kobo Plus

  • B2B Marketing 123: A 3 Step Approach for Marketing to Businesses

    123 eGuides, #7

    by Barry Silverstein ...
    Series Book 7 - 123 eGuides
    "B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:Understanding audience: This section discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience ... Read more

    $2.99 USD or Free with Kobo Plus

  • Small Biz Trio: Three eGuides for Marketing Success

    123 eGuides, #5

    by Barry Silverstein ...
    Series Book 5 - 123 eGuides
    This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from:- Branding 123: Build a Breakthrough Brand in 3 Proven Steps- Product Launch 123: Launch a New Product or Service in 3 Proven Steps- Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps"Branding 123" offers small ... Read more

    $6.99 USD or Free with Kobo Plus

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  • The Complete Idiot's Guide to Target Marketing

    Get on Board with the Latest and Most Effective Techniques

    by Susan Friedmann ...
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  • Tips for Resumes and Interviews, All in One Hour

    by Artie Lynneworth ...
    Want to ace your job or college interview and have your résumé or application stand out from the rest? This unique and productive guide will show you how. In one hour you will immediately learn how to apply simple techniques that work and do practice drills to refine your impact. See how to prepare at home and discover what to do (and not do) during each phase of the interview. Learn résumé ... Read more

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  • How to Create a Successful Marketing Plan

    by Desmond Gahan ...
    A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description ... Read more

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  • The channel whisperer

    How to recruit and manage your distributors

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