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  • 100 Things Every Presenter Needs To Know About People

    Series series 100 Things
    New 2nd Edition! Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to ... Read more

    $7.99 USD

  • 100 More Things Every Designer Needs To Know About People

    Series series 100 Things
    Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go to" for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn't stopped since the book was written, and new design ... Read more

    $8.50 USD

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  • No One Ever Taught Me How to Learn

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    Series Book 4 - Master Your Mind, Revolutionize Your Life Series
    Go from Poor Learner to Pro-Learner Without Buying into the Many MythsImagine that there was a way to improve your ability to learn, so that you could move toward your goals faster. Think what would happen if you didn’t have to struggle so much to get little result, and that you could make great progress for the effort you put in.Internationally bestselling author I. C. Robledo collected ... Read more

    $3.99 USD or Free with Kobo Plus

  • Digital Neuromarketing

    The Psychology Of Persuasion In The Digital Age

    by Sam Page ...
    Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of ... Read more

    $9.99 USD

  • 100 Things Every Designer Needs to Know About People

    Series series Voices That Matter
    Apply psychology and behavioural science to your designsWe design to influence behaviour. Whether the goal is to encourage a purchase, spark curiosity, or inspire action, effective design depends on understanding how people think, decide, and engage. Designing without insight into human behaviour is like navigating a new city without a map—results are often inconsistent, confusing, and inefficient ... Read more

    $20.89 USD

  • Design for How People Think

    Using Brain Science to Build Better Products

    User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different ... Read more

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  • Transform Your Teaching with Universal Design for Learning

    Six Steps to Jumpstart Your Practice

    Whether you're already familiar with UDL but haven't had the time to think through implementation strategies or are brand new to UDL, Transform Your Teaching with Universal Design for Learning: Six Steps to Jumpstart Your Practice by Jennifer L. Pusateri will enrich your practice and help you reach more learners.Pusateri, who first discovered UDL as an art and humanities teacher at a school for ... Read more

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  • Design and Deliver

    Planning and Teaching Using Universal Design for Learning

    Universal Design for Learning is the best way to teach all students effectively—but how can a busy teacher get started with UDL right now? Answers are in this vibrant, research-based guidebook, created by seasoned teacher and former UDL Coordinator Loui Lord Nelson. K-12 educators will learn how to use the three key principles of UDL—Engagement, Representation, and Action & Expression—to ... Read more

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  • Millennials, Goldfish & Other Training Misconceptions

    Debunking Learning Myths and Superstitions

    Can You Tell Learning Fact From Fiction?“Training should be tailored to individual learning styles.” “We only use 10 percent of our brain.” “Multitasking is as simple and efficient as flipping a switch.”Some myths and superstitions have their fervent believers. But unlike everyday misconceptions such as “Bats are blind” or “George Washington had wooden teeth,” these learning myths can cost you. ... Read more

    $15.89 USD or Free with Kobo Plus

  • Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

    by Carmen Simon ...
    A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever—all based on the latest brain scienceThere’s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it’s your job to grab the attention of every prospective customer as effectively as possible. But in this ... Read more

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  • Teaching Gifted Kids in Today's Classroom: Strategies and Techniques Every Teacher Can Use

    A guide for busy elementary educators on how to easily incorporate mindfulness activities into existing curriculum Teaching students how to focus and self-regulate at a young age can provide them with skills that will help throughout their schooling and adult lives. Like anyone, they need easy-to remember tools and strategies to calm their minds and focus on the moment. This interactive, research ... Read more

    $43.99 USD or Free with Kobo Plus