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Hoodwinked

How Marketers Use the Same Tactics as Cults

by Mara Einstein, PhD ...

Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as ... Read more

$18.99 USD

Also available as: Audiobook

Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as
... Read more

Also available as: Audiobook
Black Ops Advertising

Native Ads, Content Marketing and the Covert World of the Digital Sell

by Mara Einstein ...

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising ... Read more

$8.99 USD

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising
... Read more
Advertising

What Everyone Needs to Know®

by Mara Einstein ...

Series series What Everyone Needs To Know®
That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last ... Read more

$10.49 USD

That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last
... Read more
Content Confusion

News Media, Native Advertising, and Policy in an Era of Disinformation

by Michelle A. Amazeen ...

Series series Information Policy
How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native ... Read more

$34.99 USD

How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native
... Read more
Selling the Sacred

Religion and Marketing from Crossfit to QAnon

Edited by Mara Einstein, Sarah McFarland Taylor ...

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social ... Read more

$57.99 USD

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social
... Read more
Compassion, Inc.

How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

by Mara Einstein ...

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she ... Read more

$31.49 USD

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she
... Read more
Religion and Reality TV

Faith in Late Capitalism

Edited by Mara Einstein, Katherine Madden, Diane Winston ...

Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist ... Read more

$57.99 USD

Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist
... Read more
Media Diversity

Economics, Ownership, and the Fcc

by Mara Einstein ...

Series series Routledge Communication Series
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and ... Read more

$55.99 USD

Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and
... Read more
Brands of Faith

Marketing Religion in a Commercial Age

by Mara Einstein ...

Series series Media, Religion and Culture
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects ... Read more

$57.99 USD

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects
... Read more
Audiobook

Hoodwinked

How Marketers Use the Same Tactics as Cults

by Mara Einstein, PhD ...

Narrated by Mara Einstein ...

Unabridged

10 hours 43 min

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Read more

$19.99 USD

Also available as: eBook

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This
... Read more

Also available as: eBook

Strange Rites

New Religions for a Godless World

by Tara Isabella Burton ...

A sparklingly strange odyssey through the kaleidoscope of America's new spirituality: the cults, practices, high priests and prophets of our supposedly post-religion age.Fifty-five years have passed since the cover of Time magazine proclaimed the death of God and while participation in mainstream religion has indeed plummeted, Americans have never been more spiritually busy.While rejecting ... Read more

$12.99 USD

Also available as: Audiobook

A sparklingly strange odyssey through the kaleidoscope of America's new spirituality: the cults, practices, high priests and prophets of our supposedly post-religion age.Fifty-five years have passed since the cover of Time magazine proclaimed the death of God and while participation in mainstream religion has indeed plummeted, Americans have never been more spiritually busy.While rejecting
... Read more

Also available as: Audiobook
Saving Grace

Speak Your Truth, Stay Centered, and Learn to Coexist with People Who Drive You Nuts

by Kirsten Powers ...

**The CNN senior political analyst and USA Today columnist offers a path to navigating the toxic division in our culture without compromising our convictions and emotional well-being, based on her experience as a journalist during the Trump era, interviews with experts, and research on what leads people to actually change their minds.“Bracing, elevating, and essential . . . Kirsten Powers has ... Read more

$6.99 USD

Also available as: Audiobook

**The CNN senior political analyst and USA Today columnist offers a path to navigating the toxic division in our culture without compromising our convictions and emotional well-being, based on her experience as a journalist during the Trump era, interviews with experts, and research on what leads people to actually change their minds.“Bracing, elevating, and essential . . . Kirsten Powers has
... Read more

Also available as: Audiobook

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Books narrated by Mara Einstein

Hoodwinked

Black Ops Advertising

Advertising

Content Confusion

Selling the Sacred

Compassion, Inc.

Religion and Reality TV

Media Diversity

Brands of Faith

Hoodwinked

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Saving Grace

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