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Empowered

Unleash Your Employees, Energize Your Customers, and Transform Your Business

by Josh Bernoff, Ted Schadler ...

It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints.In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using ... Read more

$20.19 USD or Free with Kobo Plus

Also available as: Audiobook

It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints.In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using
... Read more

Also available as: Audiobook
Audiobook

Audiobook

Groundswell

Winning in a World Transformed by Social Technologies

by Josh Bernoff, Charlene Li ...

Narrated by Josh Bernoff ...

Unabridged

9 hours 48 min

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies ... Read more

Was $29.99 USD Now $20.99 USD or Free with Kobo Plus

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies
... Read more
Writing Without Bullshit

Boost Your Career by Saying What You Mean

by Josh Bernoff ...

A complete guide to effective modern business writing that helps you cut the bull and get to your point faster.Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and web copy ... Read more

$12.99 USD or Free with Kobo Plus

Also available as: Audiobook

A complete guide to effective modern business writing that helps you cut the bull and get to your point faster.Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and web copy
... Read more

Also available as: Audiobook
Audiobook

Audiobook

Groundswell

Winning in a World Transformed by Social Technologies

by Josh Bernoff, Charlene Li ...

Narrated by Josh Bernoff ...

Unabridged

9 hours 48 min

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies ... Read more

$20.99 USD or Free with Kobo Plus

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies
... Read more
Audiobook

Audiobook

Writing Without Bullshit

Boost Your Career by Saying What You Mean

by Josh Bernoff ...

Narrated by Josh Bernoff ...

Unabridged

6 hours 27 min

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.It’s time for Writing Without Bullshit.Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of ... Read more

$23.99 USD

Also available as: eBook

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.It’s time for Writing Without Bullshit.Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of
... Read more

Also available as: eBook
Audiobook

Audiobook

Empowered

Unleash Your Employees, Energize Your Customers, and Transform Your Business

by Josh Bernoff, Ted Schadler ...

Narrated by Josh Bernoff ...

Unabridged

6 hours 44 min

is your company empowered for success?You know it’s happening within your organization. Your people—using low-cost, accessible technology—are connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one?We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the ... Read more

$20.99 USD or Free with Kobo Plus

Also available as: eBook

is your company empowered for success?You know it’s happening within your organization. Your people—using low-cost, accessible technology—are connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one?We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the
... Read more

Also available as: eBook
Audiobook

Audiobook

The Mobile Mind Shift

Engineer Your Business to Win in the Mobile Moment

by Julie Ask, Josh Bernoff, Ted Schadler ...

Narrated by Josh Bernoff ...

Unabridged

7 hours 4 min

Mobile has reprogrammed your customers’ brains.Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context ... Read more

Was $27.99 USD Now $20.99 USD or Free with Kobo Plus

Mobile has reprogrammed your customers’ brains.Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context
... Read more
Groundswell, Expanded and Revised Edition

Winning in a World Transformed by Social Technologies

by Charlene Li, Josh Bernoff ...

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies ... Read more

$15.89 USD or Free with Kobo Plus

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies
... Read more
Audiobook

Audiobook

Outside In

The Power of Putting Customers at the Center of Your Business

by Harley Manning, Kerry Bodine, Josh Bernoff ...

Narrated by Mel Foster ...

Unabridged

7 hours 36 min

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?The solution in each case was a focus on customer experience, the most powerful—and misunderstood—element of corporate strategy today.Customer ... Read more

$35.99 USD

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?The solution in each case was a focus on customer experience, the most powerful—and misunderstood—element of corporate strategy today.Customer
... Read more
Audiobook

Audiobook

New Rules for Business

Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

by Jay Baer, Josh Bernoff, CC Chapman, Ann Handley, Charlene Li, Amber Naslund ...

Narrated by Josh Bernoff, Ann Handley, Erik Synnestvedt ...

Unabridged

22 hours 53 min

LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an ... Read more

Was $49.99 USD Now $30.99 USD or Free with Kobo Plus

LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an
... Read more
Youtility

Why Smart Marketing Is about Help Not Hype

by Jay Baer ...

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Read more

$10.99 USD

Also available as: Audiobook

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question:
... Read more

Also available as: Audiobook
The Engaged Leader

A Strategy for Your Digital Transformation

by Charlene Li ...

NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital eraTechnology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet, many leaders remain stuck at arms-length from those they lead and serve, relying on specialized teams to interact with customers ... Read more

$14.39 USD

NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital eraTechnology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet, many leaders remain stuck at arms-length from those they lead and serve, relying on specialized teams to interact with customers
... Read more