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Books narrated by Bruno Dupre

Showing 1 - 12 of 12 results
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  • Digital Marketing Advanced in Tourism

    Theoretical Bases and Applications

    Edited by Bruno Barbosa Sousa, José Duarte Santos ...
    Digital Marketing Advanced in Tourism explores the dynamic intersection of digital marketing and the tourism industry, offering readers a comprehensive understanding of how digital strategies can elevate and transform tourism brands. Through real-world case studies, the book delves into how companies within the tourism sector have successfully leveraged digital marketing to enhance their ... Read more

    $90.19 USD

  • Leveraging Digital Marketing for Tourism

    Exploring Strategies and Applications in Contemporary Tourism Markets

    Edited by José Duarte Santos, Bruno Barbosa Sousa, Paulo Botelho Pires ...
    Series series Business and Management (R0)
    This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, ... Read more

    $179.09 USD

  • Promoting Organizational Performance Through 5G and Agile Marketing

    Edited by José Duarte Santos, Bruno Miguel Sousa ...
    It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced ... Read more

    $215.99 USD

  • The Winnicottian Yearbook, 2024

    by Adriana Pachioni, Alfredo Naffah Neto, Claudia Dias Rosa, Conceição Aparecida Serralha, Danit Zeava Falbel Pondé, Eder Soares Santos, Elsa Oliveira Dias, Érico Bruno V. Campos, Helena Sardo Mourão, Irene Borges-Duarte0, Joana Espírito Santo1, José Carlos Coelho Rosa2, Julieta Bareiro3, Margareth Spelman4, Maria Fernanda F. M. de Carvalho5, Ricardo Telles de Deus6, Rita Pereira Marques7, Susanna Guida8, Tingting Tan9, Xinchun Liu0, Xueru Zhang1, Zeljko Loparic2, Zhao Chengzhi3 ...
    The Winnicottian Yearbook is a publication of the Brazilian Institute of Winnicottian Psychoanalysis (IBPW) created within the Winnicottian School of São Paulo to preserve, transmit, and publish clinical and theoretical research on Winnicott's maturation theory and develop Winnicott's intellectual legacy. This publication takes the form of a yearbook and aims to annually disseminate original works ... Read more

    $8.99 USD or Free with Kobo Plus

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  • The Routledge Handbook of Hotel Chain Management

    Edited by Maya Ivanova, Stanislav Ivanov, Vincent P. Magnini ...
    Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence ... Read more

    $76.99 USD

  • Online Brand Communities

    Using the Social Web for Branding and Marketing

    by Francisco J. Martínez-López, Rafael Anaya, Rocio Aguilar, Sebastián Molinillo ...
    Series series Business and Management (R0)
    This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of ... Read more

    $58.49 USD

  • Existential Therapies

    by Mick Cooper ...
    What does it mean to practice therapy in an existential way? What are the different existential approaches? What are their strengths and limitations?Focusing on practical, face-to-face work with clients, the book introduces students to six existential therapies, highlighting areas of commonality and difference, and discusses key figures and their contributions, includingYalom, van Deurzen, ... Read more

    $56.69 USD

  • The Spanish Model for Smart Tourism Destination Management

    A Methodological Approach

    Edited by Lidia Andrades, Carlos Romero-Dexeus, Enrique Martínez-Marín ...
    Series series Tourism, Hospitality & Event Management
    This is an open access handbook that guides destinations on their journey to becoming Smart Tourism Destinations (STDs). Developed by SEGITTUR, a distinguished Spanish State company, and aligned with academia represented by Professor Lidia Andrades, who has brought together recognized international academics with SEGITTUR experts in the field of tourism management to write this groundbreaking book ... Read more

    Free

  • Product Innovation through Knowledge Management and Social Media Strategies

    Edited by Alok Kumar Goel, Puja Singhal ...
    Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly competitive marketplace. Product Innovation through Knowledge Management and Social Media Strategies is ... Read more

    $175.49 USD

    PRE-ORDER

  • Projective Identification

    The Fate of a Concept

    Edited by Elizabeth Spillius, Edna O'Shaughnessy ...
    Series series The New Library of Psychoanalysis
    In this book Elizabeth Spillius and Edna O'Shaughnessy explore the development of the concept of projective identification, which had important antecedents in the work of Freud and others, but was given a specific name and definition by Melanie Klein. They describe Klein's published and unpublished views on the topic, and then consider the way the concept has been variously described, evolved, ... Read more

    $69.99 USD

  • Handbook of Research on Global Fashion Management and Merchandising

    Edited by Alessandra Vecchi, Chitra Buckley ...
    Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management ... Read more

    $287.99 USD

  • Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

    Edited by Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis ...
    Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile ... Read more

    $211.49 USD