Sales & Selling in Marketing & Sales & Business & Finance eBooks

Competing Against Luck

The Story of Innovation and Customer Choice

by Taddy Hall, Karen Dillon, David S. Duncan, Clayton M. Christensen ...

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Read more

$17.49 USD

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can
... Read more
Digital Accessibility Ethics

Disability Inclusion in All Things Tech

Edited by Lainey Feingold, Reginé Gilbert, Chancey Fleet ...

Digital Accessibility Ethics: Disability Inclusion in All Things Tech is a practical guide with an urgent goal: to help end tech exclusion of 1.3 billion people across the world with disabilities.This book introduces the first Digital Accessibility Ethics Framework – an action-oriented, three-part tool designed to influence, change, and disrupt patterns of exclusion with values, actions, and ... Read more

$39.99 USD

Digital Accessibility Ethics: Disability Inclusion in All Things Tech is a practical guide with an urgent goal: to help end tech exclusion of 1.3 billion people across the world with disabilities.This book introduces the first Digital Accessibility Ethics Framework – an action-oriented, three-part tool designed to influence, change, and disrupt patterns of exclusion with values, actions, and
... Read more
Demand-Side Sales 101

Stop Selling and Help Your Customers Make Progress

by Bob Moesta, Greg Engle, Jason Fried ...

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an ... Read more

$9.99 USD or Free with Kobo Plus

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an
... Read more
P=D: Prospecting = Dating. Make Them Chase You.

The Step-by-Step Cold Calling, Cold Email, and LinkedIn Prospecting Playbook to Book More Meetings in B2B Sales

by Abhinav Gokllani, Justin Michael ...

Your Step-by-Step Guide to Cold Calls, Cold Emails & LinkedIn DMs That Actually Book MeetingsIf you've read Fanatical Prospecting, The Challenger Sale, or Cold Calling Sucks - this is what comes next.Getting ignored in outbound? Of course you are.Your emails sound AI-generated. Your LinkedIn DMs feel committee-approved. Your cold calls have the charisma of tax software.The problem isn't your ... Read more

$2.99 USD

Your Step-by-Step Guide to Cold Calls, Cold Emails & LinkedIn DMs That Actually Book MeetingsIf you've read Fanatical Prospecting, The Challenger Sale, or Cold Calling Sucks - this is what comes next.Getting ignored in outbound? Of course you are.Your emails sound AI-generated. Your LinkedIn DMs feel committee-approved. Your cold calls have the charisma of tax software.The problem isn't your
... Read more
$100M Money Models

How To Make Money

by Alexander Hormozi ...

Series Book 3 - Acquisition.com $100M Series
*Guinness World Record: Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more from it.If you don’t have a business, this will help you start one.If you have parents, this book will help you retire them.If you... ... Read more

$14.99 USD

*Guinness World Record: Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more from it.If you don’t have a business, this will help you start one.If you have parents, this book will help you retire them.If you...
... Read more
$100M Leads

How to Get Strangers to Want to Buy Your Stuff

by Alexander Hormozi ...

Series Book 2 - Acquisition.com $100M Series
You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Read more

$14.99 USD or Free with Kobo Plus

You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The
... Read more
Words that Change Minds: The 14 Patterns for Mastering the Language of Influence

by Shelle Rose Charvet ...

Words that Change Minds is based on the Language and Behavior Profile (LAB Profile); an easy to learn tool which illustrates how each person is unique. The LAB Profile will enable you to understand and predict from someone's language in everyday conversation, how he or she will behave in a given situation. You will learn to customize your language to change people's minds.The author, Shelle Rose ... Read more

$9.99 USD or Free with Kobo Plus

Words that Change Minds is based on the Language and Behavior Profile (LAB Profile); an easy to learn tool which illustrates how each person is unique. The LAB Profile will enable you to understand and predict from someone's language in everyday conversation, how he or she will behave in a given situation. You will learn to customize your language to change people's minds.The author, Shelle Rose
... Read more
Stories That Stick

How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

by Kindra Hall ...

What stories do you need to tell, and how do you tell them?Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to ... Read more

$15.99 USD

What stories do you need to tell, and how do you tell them?Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to
... Read more
Phone Genius

The Art of Non-visual Communication

by Michelle Mills-Porter ...

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is ... Read more

$12.08 USD

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is
... Read more
Teaching Online

A Practical Guide

by Susan Ko ...

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs ... Read more

Was $63.99 USD Now $56.99 USD

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs
... Read more
Negotiation Made Simple

A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal

by John Lowry ...

Series series Made Simple Series
Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate ... Read more

$16.99 USD

Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate
... Read more
Nobody Believes You Yet

The Go-to-Market Playbook for Start-ups

by Harsh Pamnani, Vargab Bakshi ...

Why do some startups break through while others struggle to gain traction?The answer often lies not in what they build, but in how they go to market.In Nobody Believes You Yet, Harsh Pamnani and Vargab Bakshi decode the principles behind successful start-up growth through conversations with investors from ten of India's leading venture capital firms— Accel, Blume, Chiratae, Fireside, India ... Read more

$3.16 USD

Why do some startups break through while others struggle to gain traction?The answer often lies not in what they build, but in how they go to market.In Nobody Believes You Yet, Harsh Pamnani and Vargab Bakshi decode the principles behind successful start-up growth through conversations with investors from ten of India's leading venture capital firms— Accel, Blume, Chiratae, Fireside, India
... Read more
Marketing Semiotics

Signs, Strategies, and Brand Value

by Laura R. Oswald ...

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial ... Read more

$58.49 USD

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial
... Read more
The Harvard Business Review Sales Management Handbook

How to Lead High-Performing Sales Teams

by Prabhakant Sinha, Arun Shastri, Sally E. Lorimer ...

Series series HBR Handbooks
Sales leadership essentials for an era of rapidly advancing digital technology.Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the ... Read more

$21.99 USD

Sales leadership essentials for an era of rapidly advancing digital technology.Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the
... Read more
Real Estate Photography for Everybody

Boost Your Sales with Any Camera

by Ron Castle ...

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this ... Read more

$14.39 USD

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this
... Read more
Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work

52 Simple Ways to Ignite Success, Meaning, and Joy at Work

by Melanie Katzman ...

#1 WALL STREET JOURNALBESTSELLER • USA TODAY BESTSELLERA renowned business psychologist, advisor, and consultant to the world’s leading companies reveals the key to greater success, meaning, and joy at workTechnology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at wo... ... Read more

$16.89 USD

#1 WALL STREET JOURNALBESTSELLER • USA TODAY BESTSELLERA renowned business psychologist, advisor, and consultant to the world’s leading companies reveals the key to greater success, meaning, and joy at workTechnology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at wo...
... Read more
Social Media and Society

An Introduction to the Mass Media Landscape

by Regina Luttrell, Adrienne A. Wallace ...

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes. ... Read more

$55.09 USD

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
... Read more
Organic Dyes & Pigments World Summary

Market Values & Financials by Country

by Editorial DataGroup ...

Series Book 6281 - PureData World Summary
The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS ... Read more

$104.99 USD or Free with Kobo Plus

The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS
... Read more
The Art of Small Business Social Media

A Blueprint for Marketing Success

by Peg Fitzpatrick ...

An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you’re an entrepreneur or small business owner and want to master digital marketing, you need this book."In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored ... Read more

$25.99 USD

An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you’re an entrepreneur or small business owner and want to master digital marketing, you need this book."In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored
... Read more
Brand Storytelling

Put Customers at the Heart of Your Brand Story

by Miri Rodriguez ...

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding... ... Read more

$31.49 USD

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding...
... Read more
Green Interior Design

by Lori Dennis ...

Award-winning designer and author Lori Dennis proves interior design can be both stylish and environmentally sustainable in this easy-to-use, entertaining guide. Dennis discusses every aspect of interior design-furniture and accessories, window treatments, fabrics, surface materials, appliances, plants, and more-from a green perspective in terms of reducing waste and pollution and turning a home ... Read more

$17.99 USD

Award-winning designer and author Lori Dennis proves interior design can be both stylish and environmentally sustainable in this easy-to-use, entertaining guide. Dennis discusses every aspect of interior design-furniture and accessories, window treatments, fabrics, surface materials, appliances, plants, and more-from a green perspective in terms of reducing waste and pollution and turning a home
... Read more
Service Quality and Management

Edited by Bernd Stauss, Jos Lemmink, Paul Kunst ...

Series series Business and Management (R0)
Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are ... Read more

$49.49 USD

Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are
... Read more
Marketing the Arts

An Introduction

by Anthony Rhine ...

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and ... Read more

$39.69 USD

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and
... Read more
The Sea We Swim In

How Stories Work in a Data-Driven World

by Frank Rose ...

A practical guide to "narrative thinking," and why it matters in a world defined by data.In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were ... Read more

$15.99 USD

A practical guide to "narrative thinking," and why it matters in a world defined by data.In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were
... Read more

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