Research in Marketing & Sales & Business & Finance eBooks

The Consumer Insights Handbook

Unlocking Audience Research Methods

by Danielle Sarver Coombs ...

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic ... Read more

$55.09 USD

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic
... Read more
Marketing Is Dead, Long Live Marketing

Discover the emerging marketing landscape, build effective strategies, and set your business up for success

by Ryan Flannagan ...

Today's consumers are very different than they were before the internet. And the old ways of disruptive marketing no longer work since people go online to research and have less time to waste with interruptions.In Marketing Is Dead, Long Live Marketing author Ryan Flannagan delves deep into the four phases of the sales pipeline -- attraction, conversion, closing, and delighting -- and shows how ... Read more

$13.29 USD

Today's consumers are very different than they were before the internet. And the old ways of disruptive marketing no longer work since people go online to research and have less time to waste with interruptions.In Marketing Is Dead, Long Live Marketing author Ryan Flannagan delves deep into the four phases of the sales pipeline -- attraction, conversion, closing, and delighting -- and shows how
... Read more
Customer Visits: Building a Better Market Focus

Building a Better Market Focus

by Edward F. McQuarrie ...

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, ... Read more

$87.99 USD

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples,
... Read more
Organic Dyes & Pigments World Summary

Market Values & Financials by Country

by Editorial DataGroup ...

Series Book 6281 - PureData World Summary
The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS ... Read more

$104.99 USD or Free with Kobo Plus

The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS
... Read more
Divining Desire

Focus Groups and the Culture of Consultation

by Liza Featherstone ...

An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to ... Read more

$8.69 USD

An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to
... Read more
Data Driven Marketing For Dummies

by David Semmelroth ...

Embrace data and use it to sell and market your productsData is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For ... Read more

$16.00 USD

Embrace data and use it to sell and market your productsData is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For
... Read more
Surveys That Work

A Practical Guide for Designing and Running Better Surveys

by Caroline Jarrett ...

Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have. ... Read more

$41.39 USD

Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.
... Read more
Organic Social Media

How to Build Flourishing Online Communities

by Jenny Li Fowler ...

WINNER: 2024 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingFINALIST: 2025 International Book Awards (IBA) - Business: Marketing & AdvertisingOrganizations and institutions focused on community building have a built-in grou... ... Read more

$29.69 USD

WINNER: 2024 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingFINALIST: 2025 International Book Awards (IBA) - Business: Marketing & AdvertisingOrganizations and institutions focused on community building have a built-in grou...
... Read more
The Tipping Point

How Little Things Can Make a Big Difference

by Malcolm Gladwell ...

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small ... Read more

$11.99 USD

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small
... Read more
Revenge of the Tipping Point

Overstories, Superspreaders, and the Rise of Social Engineering

by Malcolm Gladwell ...

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light.Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the ... Read more

$15.99 USD

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light.Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the
... Read more
The Future of Purpose-Driven Branding

Signature Programs that Impact & Inspire Both Business and Society

by David Aaker ...

Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker ... Read more

$10.69 USD or Free with Kobo Plus

Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker
... Read more
Social Media Marketing

21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

by Entrepreneur Publishing ...

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Read more

Free

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an
... Read more
All Marketers are Liars

The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

by Seth Godin ...

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 ... Read more

$12.99 USD

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1
... Read more
The Hacking of the American Mind

The Science Behind the Corporate Takeover of Our Bodies and Brains

by Robert H. Lustig ...

**"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.**While researching the toxic and addictive ... Read more

$11.99 USD

**"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.**While researching the toxic and addictive
... Read more
SKYSCRAPER TECHNIQUE

by eduardo varela ...

SKYSCRAPER TECNIQUE explica una técnica de 3 pasos donde expone el metodo para generar trafico web cualidicado de manera gratuita dando como resultado nuevos sucriptores y ventas. ... Read more

Free

SKYSCRAPER TECNIQUE explica una técnica de 3 pasos donde expone el metodo para generar trafico web cualidicado de manera gratuita dando como resultado nuevos sucriptores y ventas.
... Read more
The Irrational Bundle

Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty

by Dan Ariely ...

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our ... Read more

$29.99 USD

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our
... Read more
Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown ...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

$20.99 USD

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business
... Read more
Davos Man

How the Billionaires Devoured the World

by Peter S. Goodman ...

A San Francisco Chronicle Bestseller • An NPR Best Book of the YearThe New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the world—brazenly accelerated during the pandemic—has transformed 21st-century life and dangerously destabilized democracy.“Davos Man will be read a hundred years from now as a warning.” —Evan Osnos“Excellent. A powerful ... Read more

$12.99 USD

A San Francisco Chronicle Bestseller • An NPR Best Book of the YearThe New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the world—brazenly accelerated during the pandemic—has transformed 21st-century life and dangerously destabilized democracy.“Davos Man will be read a hundred years from now as a warning.” —Evan Osnos“Excellent. A powerful
... Read more
Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

by Akshay Desai ...

An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... Read more

Free

An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social
... Read more
Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Rory Sutherland ...

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Read more

$15.99 USD

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and
... Read more
The Honest Truth About Dishonesty

How We Lie to Everyone--Especially Ourselves

by Dan Ariely ...

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our ... Read more

$11.99 USD

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our
... Read more
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

by Al Ries, Jack Trout ...

$13.99 USD
The Alter Ego Effect

The Power of Secret Identities to Transform Your Life

by Todd Herman ...

Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And ... Read more

$21.99 USD

Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And
... Read more
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

by Al Ries, Laura Ries ...

$8.99 USD

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