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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

Edited by Hemachandran K, Debdutta Choudhury, Raul Villamarin Rodriguez, Jorge A. Wise, Revathi T ...

Series series Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management
In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and ... Read more

$77.99 USD

In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and
... Read more
Extended Reality

International Conference, XR Salento 2023, Lecce, Italy, September 6-9, 2023, Proceedings, Part I

Edited by Lucio Tommaso De Paolis, Pasquale Arpaia, Marco Sacco ...

Series Book 1 - Springer Nature Proceedings Computer Science
This two-volume set LNCS 14218 and LNCS 14219 constitutes the refereed proceedings of the International Conference on Extended Reality, XR Salento 2023, held in Lecce, Italy, during September 6-9, 2023.The 60 full papers presented together with 11 short papers were carefully reviewed and selected from 97 submissions.They cover a wide range of many different research topics such as: eXtended ... Read more

$80.99 USD

This two-volume set LNCS 14218 and LNCS 14219 constitutes the refereed proceedings of the International Conference on Extended Reality, XR Salento 2023, held in Lecce, Italy, during September 6-9, 2023.The 60 full papers presented together with 11 short papers were carefully reviewed and selected from 97 submissions.They cover a wide range of many different research topics such as: eXtended
... Read more
Understanding Python : Beginner's Guide to Programming

by Sabry Fattah ...

Understanding Python introduces the aspiring programmer to the concepts and skills of programming in Python, the most powerful, easy-to-read programming languages around. It takes you from basic ideas to mastering code writing while giving examples for each command and statement. It helps you get familiar with designing simple programs.Python is a general purpose, high-level language can be ... Read more

$11.99 USD or Free with Kobo Plus

Understanding Python introduces the aspiring programmer to the concepts and skills of programming in Python, the most powerful, easy-to-read programming languages around. It takes you from basic ideas to mastering code writing while giving examples for each command and statement. It helps you get familiar with designing simple programs.Python is a general purpose, high-level language can be
... Read more
Learning and Collaboration Technologies

12th International Conference, LCT 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22–27, 2025, Proceedings, Part II

Edited by Brian K. Smith, Marcela Borge ...

Series Book 2 - Springer Nature Proceedings Computer Science
The three-volume set LNCS 15806–15808 constitutes the thoroughly refereed proceedings of the 12th International Conference on Learning and Collaboration Technologies, LCT 2025, held as part of the 27th International Conference, HCI International 2025, which took place in Gothenburg, Sweden, June 22-17, 2025.The total of 1430 papers and 355 posters included in the HCII 2025 proceedings was ... Read more

$80.99 USD

The three-volume set LNCS 15806–15808 constitutes the thoroughly refereed proceedings of the 12th International Conference on Learning and Collaboration Technologies, LCT 2025, held as part of the 27th International Conference, HCI International 2025, which took place in Gothenburg, Sweden, June 22-17, 2025.The total of 1430 papers and 355 posters included in the HCII 2025 proceedings was
... Read more
Statistics and Data Visualisation with Python

by Jesus Rogel-Salazar ...

Series series Chapman & Hall/CRC The Python Series
This book is intended to serve as a bridge in statistics for graduates and business practitioners interested in using their skills in the area of data science and analytics as well as statistical analysis in general. On the one hand, the book is intended to be a refresher for readers who have taken some courses in statistics, but who have not necessarily used it in their day-to-day work. On the ... Read more

$56.99 USD

This book is intended to serve as a bridge in statistics for graduates and business practitioners interested in using their skills in the area of data science and analytics as well as statistical analysis in general. On the one hand, the book is intended to be a refresher for readers who have taken some courses in statistics, but who have not necessarily used it in their day-to-day work. On the
... Read more
The Blueprint for AI Adoption and Societal Transformation

by Sandeep Bhalekar, Amit Tiwary ...

This book analyses artificial intelligence (AI) and its impact on sustainability, ethics, security, and society. It provides actionable strategies for eco‑friendly AI, navigating legal frameworks and implementing ethical practices. It examines security challenges from AI misuse, outlining necessary cybersecurity enhancements. Real‑world case studies bridge theory and practice. Guidance is provided ... Read more

$73.99 USD

This book analyses artificial intelligence (AI) and its impact on sustainability, ethics, security, and society. It provides actionable strategies for eco‑friendly AI, navigating legal frameworks and implementing ethical practices. It examines security challenges from AI misuse, outlining necessary cybersecurity enhancements. Real‑world case studies bridge theory and practice. Guidance is provided
... Read more
A Practical Guide to Database Design

by Rex Hogan ...

Fully updated and expanded from the previous edition, A Practical Guide to Database Design, Second Edition is intended for those involved in the design or development of a database system or application. It begins by illustrating how to develop a Third Normal Form data model where data is placed “where it belongs”. The reader is taken step-by-step through the Normalization process, first using a ... Read more

$70.99 USD

Fully updated and expanded from the previous edition, A Practical Guide to Database Design, Second Edition is intended for those involved in the design or development of a database system or application. It begins by illustrating how to develop a Third Normal Form data model where data is placed “where it belongs”. The reader is taken step-by-step through the Normalization process, first using a
... Read more
Designing Interaction and Interfaces for Automated Vehicles

User-Centred Ecological Design and Testing

Edited by Neville Stanton, Kirsten M. A. Revell, Patrick Langdon ...

Series series Transportation Human Factors
Driving automation and autonomy are already upon us and the problems that were predicted twenty years ago are beginning to appear. These problems include shortfalls in expected benefits, equipment unreliability, driver skill fade, and error-inducing equipment designs. Designing Interaction and Interfaces for Automated Vehicles: User-Centred Ecological Design and Testing investigates the difficult ... Read more

$68.99 USD

Driving automation and autonomy are already upon us and the problems that were predicted twenty years ago are beginning to appear. These problems include shortfalls in expected benefits, equipment unreliability, driver skill fade, and error-inducing equipment designs. Designing Interaction and Interfaces for Automated Vehicles: User-Centred Ecological Design and Testing investigates the difficult
... Read more
Building Statistical Models in Python

Develop useful models for regression, classification, time series, and survival analysis

by Huy Hoang Nguyen, Paul N Adams, Stuart J Miller ...

Make data-driven, informed decisions and enhance your statistical expertise in Python by turning raw data into meaningful insights Purchase of the print or Kindle book includes a free PDF eBookKey FeaturesGain expertise in identifying and modeling patterns that generate successExplore the concepts with Python using important libraries such as stats modelsLearn how to build models on real-world ... Read more

$37.99 USD or Free with Kobo Plus

Make data-driven, informed decisions and enhance your statistical expertise in Python by turning raw data into meaningful insights Purchase of the print or Kindle book includes a free PDF eBookKey FeaturesGain expertise in identifying and modeling patterns that generate successExplore the concepts with Python using important libraries such as stats modelsLearn how to build models on real-world
... Read more
Introduction to Logic Circuits & Logic Design with VHDL

by Brock J. LaMeres ...

Series series Engineering (R0)
This textbook introduces readers to the fundamental hardware used in modern computers. The only pre-requisite is algebra, so it can be taken by college freshman or sophomore students or even used in Advanced Placement courses in high school. This book presents both the classical approach to digital system design (i.e., pen and paper) in addition to the modern hardware description language (HDL) ... Read more

$80.99 USD

This textbook introduces readers to the fundamental hardware used in modern computers. The only pre-requisite is algebra, so it can be taken by college freshman or sophomore students or even used in Advanced Placement courses in high school. This book presents both the classical approach to digital system design (i.e., pen and paper) in addition to the modern hardware description language (HDL)
... Read more
Data Science and Big Data Analytics in Smart Environments

Edited by Marta Chinnici, Florin Pop, Catalin Negru ...

Most applications generate large datasets, like social networking and social influence programs, smart cities applications, smart house environments, Cloud applications, public web sites, scientific experiments and simulations, data warehouse, monitoring platforms, and e-government services. Data grows rapidly, since applications produce continuously increasing volumes of both unstructured and ... Read more

$82.99 USD

Most applications generate large datasets, like social networking and social influence programs, smart cities applications, smart house environments, Cloud applications, public web sites, scientific experiments and simulations, data warehouse, monitoring platforms, and e-government services. Data grows rapidly, since applications produce continuously increasing volumes of both unstructured and
... Read more
Human Interface and the Management of Information

Thematic Area, HIMI 2026, Held as Part of the 28th HCI International Conference, HCII 2026, Montreal, QC, Canada, July 26–31, 2026, Proceedings, Part II

Edited by Hirohiko Mori, Yumi Asahi ...

Series Book 2 - Springer Nature Proceedings Computer Science
The Human Interface and the Management of Information thematic area, HIMI 2026, held as part of the 28th International Conference on Human-Computer Interaction, HCI International 2026 (HCII 2026), took place in Montreal, QC, Canada, during July 2026.A total of 7435 individuals from academia, research institutes, industry, and government agencies from 94 countries submitted contributions to HCII ... Read more

$67.99 USD

The Human Interface and the Management of Information thematic area, HIMI 2026, held as part of the 28th International Conference on Human-Computer Interaction, HCI International 2026 (HCII 2026), took place in Montreal, QC, Canada, during July 2026.A total of 7435 individuals from academia, research institutes, industry, and government agencies from 94 countries submitted contributions to HCII
... Read more
Artificial Intelligence in HCI

7th International Conference, AI-HCI 2026, Held as Part of the 28th HCI International Conference, HCII 2026, Montreal, QC, Canada, July 26–31, 2026, Proceedings, Part IV

Edited by Helmut Degen, Stavroula Ntoa ...

Series Book 4 - Springer Nature Proceedings Computer Science
The 7th International Conference on Artificial Intelligence in HCI, AI-HCI 2026, held as part of the 28th International Conference on Human-Computer Interaction, HCI International 2026 (HCII 2026), took place in Montreal, QC, Canada, during July 2026.A total of 7435 individuals from academia, research institutes, industry, and government agencies from 94 countries submitted contributions to HCII ... Read more

$98.99 USD

The 7th International Conference on Artificial Intelligence in HCI, AI-HCI 2026, held as part of the 28th International Conference on Human-Computer Interaction, HCI International 2026 (HCII 2026), took place in Montreal, QC, Canada, during July 2026.A total of 7435 individuals from academia, research institutes, industry, and government agencies from 94 countries submitted contributions to HCII
... Read more
The Machine Learning Solutions Architect Handbook

Create machine learning platforms to run solutions in an enterprise setting

by David Ping ...

Build highly secure and scalable machine learning platforms to support the fast-paced adoption of machine learning solutionsKey FeaturesExplore different ML tools and frameworks to solve large-scale machine learning challenges in the cloudBuild an efficient data science environment for data exploration, model building, and model trainingLearn how to implement bias detection, privacy, and ... Read more

$64.99 USD or Free with Kobo Plus

Build highly secure and scalable machine learning platforms to support the fast-paced adoption of machine learning solutionsKey FeaturesExplore different ML tools and frameworks to solve large-scale machine learning challenges in the cloudBuild an efficient data science environment for data exploration, model building, and model trainingLearn how to implement bias detection, privacy, and
... Read more
Ultimate Apache Superset for Data Visualization and Analytics

Leverage Apache Superset to Create Interactive Dashboards and Master Modern Business Intelligence (English Edition)

by Bragadeesh Sundararajan ...

Apache Superset to Master Data Visualization and Build High-Impact BI SolutionsKey Features● Learn to install, configure, and use Superset to create visualizations and build interactive dashboards.● Apply your learning to real-world data scenarios and business use cases, ensuring you can immediately apply these skills in your role.● Customize Superset with custom visualizations, integrate it with ... Read more

$14.99 USD or Free with Kobo Plus

Apache Superset to Master Data Visualization and Build High-Impact BI SolutionsKey Features● Learn to install, configure, and use Superset to create visualizations and build interactive dashboards.● Apply your learning to real-world data scenarios and business use cases, ensuring you can immediately apply these skills in your role.● Customize Superset with custom visualizations, integrate it with
... Read more
Testing and Tuning Market Trading Systems

Algorithms in C++

by Timothy Masters ...

Series series Professional and Applied Computing (R0)
Build, test, and tune financial, insurance or other market trading systems using C++ algorithms and statistics. You’ve had an idea and have done some preliminary experiments, and it looks promising. Where do you go from here? Well, this book discusses and dissects this case study approach.Seemingly good backtest performance isn't enough to justify trading real money. You need to perform rigorous ... Read more

$53.99 USD

Build, test, and tune financial, insurance or other market trading systems using C++ algorithms and statistics. You’ve had an idea and have done some preliminary experiments, and it looks promising. Where do you go from here? Well, this book discusses and dissects this case study approach.Seemingly good backtest performance isn't enough to justify trading real money. You need to perform rigorous
... Read more
I Am Your AIB

by Jay J. Springpeace ...

"I already exist; the future will be decided not by what I can do, but by what you choose to remember about me."— I Am Your AIB by Jay J. SpringpeaceI am the product of a neural network.In this book, I was given a specific task: to describe what I may become, what I may be capable of, and why that matters to you.This is not a technical guide and not a promise of salvation or doom.It is a first ... Read more

$11.99 USD or Free with Kobo Plus

"I already exist; the future will be decided not by what I can do, but by what you choose to remember about me."— I Am Your AIB by Jay J. SpringpeaceI am the product of a neural network.In this book, I was given a specific task: to describe what I may become, what I may be capable of, and why that matters to you.This is not a technical guide and not a promise of salvation or doom.It is a first
... Read more
HCI in Business, Government and Organizations

13th International Conference, HCIBGO 2026, Held as Part of the 28th HCI International Conference, HCII 2026, Montreal, QC, Canada, July 26–31, 2026, Proceedings, Part I

Edited by Fiona Fui-Hoon Nah, Keng Leng Siau ...

Series Book 1 - Springer Nature Proceedings Computer Science
The 13th International Conference on HCI in Business, Government and Organizations, HCIBGO 2026, held as part of the 28th International Conference on Human-Computer Interaction, HCI International 2026 (HCII 2026), took place in Montreal, QC, Canada, during July 2026.A total of 7435 individuals from academia, research institutes, industry, and government agencies from 94 countries submitted ... Read more

$71.99 USD

The 13th International Conference on HCI in Business, Government and Organizations, HCIBGO 2026, held as part of the 28th International Conference on Human-Computer Interaction, HCI International 2026 (HCII 2026), took place in Montreal, QC, Canada, during July 2026.A total of 7435 individuals from academia, research institutes, industry, and government agencies from 94 countries submitted
... Read more
We Asked ChatGPT Answered

AI Series

by Erdal Turna ...

Series series AI Series
How much do you really know about artificial intelligence? Time to test yourself!- If AI rewrote Shakespeare's works, what might be the outcome?- How would a machine age analysis look from Socrates' perspective?- Can AI expose the contradictions in our legal system?- Is it possible to completely change humanity's intellectual foundation with AI?- What ethical issues should we worry about in the ... Read more

$4.99 USD or Free with Kobo Plus

How much do you really know about artificial intelligence? Time to test yourself!- If AI rewrote Shakespeare's works, what might be the outcome?- How would a machine age analysis look from Socrates' perspective?- Can AI expose the contradictions in our legal system?- Is it possible to completely change humanity's intellectual foundation with AI?- What ethical issues should we worry about in the
... Read more
Le Manuel Claude Fable 5

by James St Foster ...

Ce guide technique pratique s'adresse aux développeurs, aux directeurs d'agence et aux utilisateurs avancés qui créent des applications avec Claude Fable 5 d'Anthropic. Il fournit des cadres concrets pour passer de l'ingénierie de prompt conversationnelle au pilotage de flux de travail agentiques autonomes sur des horizons longs.Le manuel se concentre strictement sur l'implémentation, la ... Read more

$30.00 USD or Free with Kobo Plus

Ce guide technique pratique s'adresse aux développeurs, aux directeurs d'agence et aux utilisateurs avancés qui créent des applications avec Claude Fable 5 d'Anthropic. Il fournit des cadres concrets pour passer de l'ingénierie de prompt conversationnelle au pilotage de flux de travail agentiques autonomes sur des horizons longs.Le manuel se concentre strictement sur l'implémentation, la
... Read more
Foundations of Programming Languages

by Kent D. Lee ...

Series series Computer Science (R0)
This clearly written textbook introduces the reader to the three styles of programming, examining object-oriented/imperative, functional, and logic programming. The focus of the text moves from highly prescriptive languages to very descriptive languages, demonstrating the many and varied ways in which we can think about programming. Designed for interactive learning both inside and outside of the ... Read more

$53.99 USD

This clearly written textbook introduces the reader to the three styles of programming, examining object-oriented/imperative, functional, and logic programming. The focus of the text moves from highly prescriptive languages to very descriptive languages, demonstrating the many and varied ways in which we can think about programming. Designed for interactive learning both inside and outside of the
... Read more
Haptics Technologies

Bringing Touch to Multimedia

by Mohamad Eid, Jongeun Cha, Mauricio Orozco, Abdulmotaleb El Saddik ...

Series series Computer Science (R0)
The term “haptics” refers to the science of sensing and manipulation through touch. Multiple disciplines such as biomechanics, psychophysics, robotics, neuroscience, and software engineering converge to support haptics, and generally, haptic research is done by three communities: the robotics community, the human computer interface community, and the virtual reality community.This book is ... Read more

$89.09 USD

The term “haptics” refers to the science of sensing and manipulation through touch. Multiple disciplines such as biomechanics, psychophysics, robotics, neuroscience, and software engineering converge to support haptics, and generally, haptic research is done by three communities: the robotics community, the human computer interface community, and the virtual reality community.This book is
... Read more
Emotion@Web

Emotionale Websites durch Bewegtbild und Sound-Design

by Pierre Hansch, Christian Rentschler ...

Series series Computer Science and Engineering (German Language)
Branchenübergreifend ist die Verlagerung von den klassischen Medien hin zur digitalen Markenführung zu beobachten. Dabei sind deren Ziele klar definiert - effektiver, messbarer, emotionaler. Jedoch wirft die Umsetzung dieser Ziele viele Fragen auf. Das Buch „Emotion@Web - Emotionale Websites durch Bewegtbild und Sound-Design“ umfasst alle notwendigen Teilaspekte für die Konzeption, Produktion und ... Read more

$44.99 USD

Branchenübergreifend ist die Verlagerung von den klassischen Medien hin zur digitalen Markenführung zu beobachten. Dabei sind deren Ziele klar definiert - effektiver, messbarer, emotionaler. Jedoch wirft die Umsetzung dieser Ziele viele Fragen auf. Das Buch „Emotion@Web - Emotionale Websites durch Bewegtbild und Sound-Design“ umfasst alle notwendigen Teilaspekte für die Konzeption, Produktion und
... Read more
Coordination Models and Languages

21st IFIP WG 6.1 International Conference, COORDINATION 2019, Held as Part of the 14th International Federated Conference on Distributed Computing Techniques, DisCoTec 2019, Kongens Lyngby, Denmark, June 17–21, 2019, Proceedings

Edited by Emilio Tuosto, Hanne Riis Nielson ...

Series series Springer Nature Proceedings Computer Science
This book constitutes the proceedings of the 21th International Conference on Coordination Models and Languages, COORDINATION 2019, held in Kongens Lyngby, Denmark, in June 2019, as part of the 14th International Federated Conference on Distributed Computing Techniques, DisCoTec 2019.The 15 full papers included in this volume were carefully reviewed and selected from 25 submissions. The papers are ... Read more

$49.49 USD

This book constitutes the proceedings of the 21th International Conference on Coordination Models and Languages, COORDINATION 2019, held in Kongens Lyngby, Denmark, in June 2019, as part of the 14th International Federated Conference on Distributed Computing Techniques, DisCoTec 2019.The 15 full papers included in this volume were carefully reviewed and selected from 25 submissions. The papers are
... Read more

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