Development & Growth in Economics & Business & Finance eBooks

Misbelief

What Makes Rational People Believe Irrational Things

by Dan Ariely ...

“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”—Yuval Harari, bestselling author of Sapiens“Misbelief is an urgent ... Read more

Was $10.99 USD Now $1.99 USD

“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”—Yuval Harari, bestselling author of Sapiens“Misbelief is an urgent
... Read more
Stealing Fire

How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work

by Jamie Wheal, Steven Kotler ...

National BestsellerCNBC and Strategy + Business Best Business Book of the YearIt’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew ... Read more

$2.99 USD

National BestsellerCNBC and Strategy + Business Best Business Book of the YearIt’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew
... Read more
The Regenerative Business

Redesign Work, Cultivate Human Potential, Achieve Extraordinary Outcomes

by Carol Sanford ...

"The work that Carol Sanford describes in The Regenerative Business profoundly changed my life, and I'm confident it will change yours too." - Jeffrey Hollender, Founding CEO, Seventh GenerationWhat if leaders stripped away all preconceptions about how business operates, allowing the organization to go back to its core and build itself back up to become something new-something so responsive, so ... Read more

$15.99 USD

"The work that Carol Sanford describes in The Regenerative Business profoundly changed my life, and I'm confident it will change yours too." - Jeffrey Hollender, Founding CEO, Seventh GenerationWhat if leaders stripped away all preconceptions about how business operates, allowing the organization to go back to its core and build itself back up to become something new-something so responsive, so
... Read more
Leadership BS

Fixing Workplaces and Careers One Truth at a Time

by Jeffrey Pfeffer ...

Finalist for the 2015 Financial Times and McKinsey Business Book of the YearBest business book of the week from Inc.comThe author of Power, Stanford business school professor, and a leading management thinker offers a hard-hitting dissection of the leadership industry and ways to make workplaces and careers work better.The leadership enterprise is enormous, with billions of dollars, thousands of ... Read more

Was $18.99 USD Now $1.99 USD

Finalist for the 2015 Financial Times and McKinsey Business Book of the YearBest business book of the week from Inc.comThe author of Power, Stanford business school professor, and a leading management thinker offers a hard-hitting dissection of the leadership industry and ways to make workplaces and careers work better.The leadership enterprise is enormous, with billions of dollars, thousands of
... Read more
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

by Al Ries, Laura Ries ...

$1.99 USD
Trading in the Zone

Master the Market with Confidence, Discipline, and a Winning Attitude

by Mark Douglas ...

Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation. ... Read more

$14.99 USD

Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation.
... Read more
Boundaries for Leaders

Results, Relationships, and Being Ridiculously in Charge

by Henry Cloud ...

In Boundaries for Leaders, clinical psychologist and bestselling author Dr. Henry Cloud leverages his expertise of human behavior, neuroscience, and business leadership to explain how the best leaders set boundaries within their organizations—with their teams and with themselves—to improve performance, foster a healthy organizational culture, and increase employee and customer satisfaction.In a ... Read more

$19.99 USD

In Boundaries for Leaders, clinical psychologist and bestselling author Dr. Henry Cloud leverages his expertise of human behavior, neuroscience, and business leadership to explain how the best leaders set boundaries within their organizations—with their teams and with themselves—to improve performance, foster a healthy organizational culture, and increase employee and customer satisfaction.In a
... Read more
Lean Customer Development

Building Products Your Customers Will Buy

by Cindy Alvarez ...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Read more

$14.39 USD

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers
... Read more
Secrets of the Millionaire Mind

Mastering the Inner Game of Wealth

by T. Harv Eker ...

#1 New York Times, Wall Street Journal, and USA Today Bestseller!Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their ... Read more

$11.99 USD

#1 New York Times, Wall Street Journal, and USA Today Bestseller!Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their
... Read more
AI for Public Relations

A How-To Guide for Implementation and Management

Edited by Stephen Waddington, Ben Verinder ...

Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles ... Read more

$35.09 USD

Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles
... Read more
Upward Bound

Nine Original Accounts of How Business Leaders Reached Their Summits

by Michael Useem, Jerry Useem, Paul Asel ...

Your team has faltered at a critical moment. A key member says he can’t continue, requiring you to make a snap decision: Do you write him off? Or do you risk the whole venture by trying to get him back on his feet?It could be a scenario straight from the business world.Yet this one occurred high on the slopes of the world’s deadliest mountain, K2, where lives, not just livelihoods, depended on the ... Read more

$15.99 USD

Your team has faltered at a critical moment. A key member says he can’t continue, requiring you to make a snap decision: Do you write him off? Or do you risk the whole venture by trying to get him back on his feet?It could be a scenario straight from the business world.Yet this one occurred high on the slopes of the world’s deadliest mountain, K2, where lives, not just livelihoods, depended on the
... Read more
Becoming the Boss

New Rules for the Next Generation of Leaders

by Lindsey Pollak ...

The author of Getting from College to Career reinvents the concept of management for a new generation, offering a fresh and relevant approach to career success that shows them how to make the next step: becoming a leader.We are in the midst of a leadership revolution, as power passes from Baby Boomers to Millennials. All grown up, the highly educated Generation Y is moving into executive positions ... Read more

$9.49 USD

The author of Getting from College to Career reinvents the concept of management for a new generation, offering a fresh and relevant approach to career success that shows them how to make the next step: becoming a leader.We are in the midst of a leadership revolution, as power passes from Baby Boomers to Millennials. All grown up, the highly educated Generation Y is moving into executive positions
... Read more
The Pumpkin Plan

A Simple Strategy to Grow a Remarkable Business in Any Field

by Mike Michalowicz ...

Full of stories of successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its fieldEach year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught ... Read more

Was $11.99 USD Now $9.99 USD

Full of stories of successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its fieldEach year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught
... Read more
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig ...

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the ... Read more

$28.99 USD

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the
... Read more
Think Like a Freak

The Authors of Freakonomics Offer to Retrain Your Brain

by Steven D. Levitt, Stephen J. Dubner ...

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and ... Read more

$12.99 USD

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and
... Read more
Haunted Empire

Apple After Steve Jobs

by Yukari Iwatani Kane ...

Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward.Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great ... Read more

$9.99 USD

Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward.Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great
... Read more
Peak

Secrets from the New Science of Expertise

by Anders Ericsson, Robert Pool ...

“This book is a breakthrough, a lyrical, powerful, science-based narrative that actually shows us how to get better (much better) at the things we care about.”—Seth Godin, author of Linchpin**“Anyone who wants to get better at anything should read [Peak]. Rest assured that the book is not mere theory. Ericsson’s research focuses on the real world, and he explains in detail, with examples, how all ... Read more

$7.99 USD or Free with Kobo Plus

“This book is a breakthrough, a lyrical, powerful, science-based narrative that actually shows us how to get better (much better) at the things we care about.”—Seth Godin, author of Linchpin**“Anyone who wants to get better at anything should read [Peak]. Rest assured that the book is not mere theory. Ericsson’s research focuses on the real world, and he explains in detail, with examples, how all
... Read more
Questions Are the Answer

A Breakthrough Approach to Your Most Vexing Problems at Work and in Life

by Hal Gregersen ...

2018 Nautilus Book Awards Silver WinnerWhat if you could unlock a better answer to your most vexing problem—in your workplace, community, or home life—just by changing the question?Talk to creative problem-solvers and they will often tell you, the key to their success in business and leadership is asking a different question.Take Debbie Sterling, the social entrepreneur who created GoldieBlox. The ... Read more

$6.99 USD

2018 Nautilus Book Awards Silver WinnerWhat if you could unlock a better answer to your most vexing problem—in your workplace, community, or home life—just by changing the question?Talk to creative problem-solvers and they will often tell you, the key to their success in business and leadership is asking a different question.Take Debbie Sterling, the social entrepreneur who created GoldieBlox. The
... Read more
The Milkshake Moment

Overcoming Stupid Systems, Pointless Policies and Muddled Management to Realize Real Growth

by Steven S. Little ...

Growth is the central focus of every business, yet many businesses continually find ways to shoot themselves in the foot. In Milkshake Moment, Steven Little shows you how to identify and overcome the stifling behaviors built into your organization and get you back on track to substantive change and real growth. Read Milkshake Moment and find out how to ditch the pointless policies and stupid rules ... Read more

$12.00 USD

Growth is the central focus of every business, yet many businesses continually find ways to shoot themselves in the foot. In Milkshake Moment, Steven Little shows you how to identify and overcome the stifling behaviors built into your organization and get you back on track to substantive change and real growth. Read Milkshake Moment and find out how to ditch the pointless policies and stupid rules
... Read more
Financial Feminist

Overcome the Patriarchy’s Bullsh*t to Master Your Money and Build a Life You Love

by Tori Dunlap ...

An instant New York Times bestsellerFrom the globally-recognized personal finance educator and social media star behind Her First $100K, an inclusive money management guide to all things money—from managing debt to investing and voting with your dollarsTori Dunlap was always good with money. As a kid, she watched her prudent parents balance their checkbook every month and learned to save for ... Read more

$10.99 USD

An instant New York Times bestsellerFrom the globally-recognized personal finance educator and social media star behind Her First $100K, an inclusive money management guide to all things money—from managing debt to investing and voting with your dollarsTori Dunlap was always good with money. As a kid, she watched her prudent parents balance their checkbook every month and learned to save for
... Read more
Dancing with Giants: China, India, and the Global Economy

by Alan Winters, Shahid Yusuf ...

China is now the world's fourth largest economy and growing very fast. India's economic salience is also on the rise. Together these two countries will profoundly influence the pace and nature of global economic change. Drawing upon the latest research, this volume analyzes the influences on the rapid future development of these two countries and examines how their growth is likely to impinge upon ... Read more

$17.99 USD

China is now the world's fourth largest economy and growing very fast. India's economic salience is also on the rise. Together these two countries will profoundly influence the pace and nature of global economic change. Drawing upon the latest research, this volume analyzes the influences on the rapid future development of these two countries and examines how their growth is likely to impinge upon
... Read more
The Goldilocks Challenge

Right-Fit Evidence for the Social Sector

by Mary Kay Gugerty, Dean Karlan ...

The social sector provides services to a wide range of people throughout the world with the aim of creating social value. While doing good is great, doing it well is even better. These organizations, whether nonprofit, for-profit, or public, increasingly need to demonstrate that their efforts are making a positive impact on the world, especially as competition for funding and other scarce ... Read more

$31.49 USD

The social sector provides services to a wide range of people throughout the world with the aim of creating social value. While doing good is great, doing it well is even better. These organizations, whether nonprofit, for-profit, or public, increasingly need to demonstrate that their efforts are making a positive impact on the world, especially as competition for funding and other scarce
... Read more
Innovation + management

Standardizzare l'efficienza dell'organizzazione. Personalizzare l'efficacia dell'innovazione

by Ivan Ortenzi ...

Da uno dei più apprezzati esperti di innovation management nel nostro paese, un volume per aiutare manager e imprenditori a rispondere all'esigenza di "fare innovazione" in modo pragmatico, strutturato, sistematico e, soprattutto, duraturo perché reiterato nel tempo. ... Read more

$35.99 USD

Da uno dei più apprezzati esperti di innovation management nel nostro paese, un volume per aiutare manager e imprenditori a rispondere all'esigenza di "fare innovazione" in modo pragmatico, strutturato, sistematico e, soprattutto, duraturo perché reiterato nel tempo.
... Read more
Innovation, Product Development and Commercialization

Case Studies and Key Practices for Market Leadership

by Dariush Rafinejad ...

To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities. Unlike other books on product development that limit their scope to the product development process, Innovation, Product Development and Commercialization takes a unique holistic approach and ... Read more

$44.99 USD

To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities. Unlike other books on product development that limit their scope to the product development process, Innovation, Product Development and Commercialization takes a unique holistic approach and
... Read more

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