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Word-of-Mouth Advertising Online and Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization -- With Little or No Money

by Lynn Thorne ...

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time.Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of ... Read more

$11.39 USD or Free with Kobo Plus

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time.Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of
... Read more
Word-of-Mouth Advertising Online and Off

How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization - With Little or No Money

by Lynn Thorne ...

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. ... Read more

$28.79 USD

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services.
... Read more

Trust Me, I'm Lying

Confessions of a Media Manipulator

by Ryan Holiday ...

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today ... Read more

$9.99 USD

Also available as: Audiobook

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today
... Read more

Also available as: Audiobook
Making the News

Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non-Profit and the Solo-Preneur

by Kathleen Rake ...

You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful ... Read more

$5.89 USD

You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful
... Read more
Crisis Communications: The Definitive Guide to Managing the Message

by Steven Fink ...

The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Read more

$22.39 USD

The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting
... Read more
Biography of an Idea

The Founding Principles of Public Relations

by Edward L. Bernays ...

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... Read more

$12.99 USD or Free with Kobo Plus

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative
... Read more
The Referral of a Lifetime

Never Make a Cold Call Again!

by Tim Templeton ...

Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden ... Read more

$17.99 USD

Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden
... Read more
The Bonner Business Series â Media Relations

by Allan Bonner ...

This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more.It uses the proven SOCKO system for message generation, and takes you through the media venues you may encounter (including when ... Read more

$9.99 USD or Free with Kobo Plus

This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more.It uses the proven SOCKO system for message generation, and takes you through the media venues you may encounter (including when
... Read more
Mastering the New Media Landscape

Embrace the Micromedia Mindset

by Barbara Cave Henricks, Rusty Shelton ...

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

$12.99 USD

Also available as: Audiobook

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show
... Read more

Also available as: Audiobook
Writing Skills for Public Relations

Style and Technique for Mainstream and Social Media

by John Foster ...

Series series PR In Practice
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing ... Read more

$38.69 USD

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing
... Read more
Brand Hate

Navigating Consumer Negativity in the Digital World

by S. Umit Kucuk ...

Series series Business and Management (R0)
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility ... Read more

$62.99 USD

This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility
... Read more
The Self-Publishing Tools of Trade Every Author Must Know

by Lama Jabr ...

There has been a surge in the self-publishing of books in the past few years. The advent of Kindle, Kobo and Barnes and Noble, to name by three of the digital marketplaces, has meant that just about anyone can write and publish a book which they can then upload and sell. And with other new ideas, like print on demand, you can see your book in a physical format without having to spend a fortune on ... Read more

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There has been a surge in the self-publishing of books in the past few years. The advent of Kindle, Kobo and Barnes and Noble, to name by three of the digital marketplaces, has meant that just about anyone can write and publish a book which they can then upload and sell. And with other new ideas, like print on demand, you can see your book in a physical format without having to spend a fortune on
... Read more

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“lynn thorne”

Word-of-Mouth Advertising Online and Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization -- With Little or No Money

Word-of-Mouth Advertising Online and Off

People who read these also enjoyed

Trust Me, I'm Lying

Making the News

Crisis Communications: The Definitive Guide to Managing the Message

Biography of an Idea

The Referral of a Lifetime

The Bonner Business Series â Media Relations

Mastering the New Media Landscape

Writing Skills for Public Relations

Brand Hate

The Self-Publishing Tools of Trade Every Author Must Know

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“lynn thorne”

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