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Social Marketing

Advances in Research and Theory

by Debra Basil, Walter W Wymer, Jr ...

Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative ... Read more

$61.99 USD

Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative
... Read more

EVENTS²

How to organize a successful event?

by Kevin Van der Straeten ...

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events, ... Read more

$23.50 USD

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events,
... Read more
The Bonner Business Series â Media Relations

by Allan Bonner ...

This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more.It uses the proven SOCKO system for message generation, and takes you through the media venues you may encounter (including when ... Read more

$9.99 USD or Free with Kobo Plus

This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more.It uses the proven SOCKO system for message generation, and takes you through the media venues you may encounter (including when
... Read more
Brand Psychology

Consumer Perceptions, Corporate Reputations

by Jonathan Gabay ...

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. ... Read more

$43.99 USD

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income.
... Read more
A Handbook of Corporate Communication and Public Relations

Edited by Sandra Oliver ...

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... Read more

$77.99 USD

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne
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Writing Skills for Public Relations

Style and Technique for Mainstream and Social Media

by John Foster ...

Series series PR In Practice
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing ... Read more

$38.99 USD

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing
... Read more
French Management

Elitism in Action

by Jean-Louis Barsoux, Peter Lawrence ...

This fascinating book is an account of management in the contemporary French business world. The formal nature of work relations and the rituals of French business life are analyzed and set against the role of senior executives, and the book looks at the corporate culture of four leading, but very different companies* Michelin* L'Air Liquide* L'Oreal* Carrefour.Also included is an examination of ... Read more

$126.99 USD

This fascinating book is an account of management in the contemporary French business world. The formal nature of work relations and the rituals of French business life are analyzed and set against the role of senior executives, and the book looks at the corporate culture of four leading, but very different companies* Michelin* L'Air Liquide* L'Oreal* Carrefour.Also included is an examination of
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Myths of PR

All Publicity is Good Publicity and Other Popular Misconceptions

by Rich Leigh ...

Series Book 6 - Business Myths
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable ... Read more

$18.79 USD

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable
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Engaged

The Neuroscience Behind Creating Productive People in Successful Organizations

by Amy Brann ...

Series series Business and Management (R0)
Neuroscience is revolutionizing our understanding of human psychology and behaviour. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. ... Read more

$44.99 USD

Also available as: Audiobook

Neuroscience is revolutionizing our understanding of human psychology and behaviour. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.
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Also available as: Audiobook
Paying for the Piper

Capital and Labour in Britain's Offshore Oil Industry

by Charles Woolfson, John Foster, Matthais Beck ...

Series series Routledge Studies in Employment and Work Relations in Context
This book is an appraisal of current offshore industrial relations, and safety regulations instituted after the 1988 Alpha disaster in the North Sea. This text discusses the oil industry's attempts to contain subsequent, unwelcome regulatory interference, and examines the fraught history of trade unionism in the offshore industry, the conflict over health and safety, and the sometimes brutal ... Read more

$126.99 USD

This book is an appraisal of current offshore industrial relations, and safety regulations instituted after the 1988 Alpha disaster in the North Sea. This text discusses the oil industry's attempts to contain subsequent, unwelcome regulatory interference, and examines the fraught history of trade unionism in the offshore industry, the conflict over health and safety, and the sometimes brutal
... Read more
Understanding Learning at Work

Edited by David Boud, John Garrick ...

Work now invariably requires a continual focus on learning: to improve productivity, to enhance the flexibility of employees and to develop and transform organizations. This volume brings together leading experts from the United States, Britain, Australia and New Zealand to critically evaluate the current debates on workplace learning and to propose directions for future developments in both ... Read more

$72.99 USD

Work now invariably requires a continual focus on learning: to improve productivity, to enhance the flexibility of employees and to develop and transform organizations. This volume brings together leading experts from the United States, Britain, Australia and New Zealand to critically evaluate the current debates on workplace learning and to propose directions for future developments in both
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Revealed

Using Remote Personality Profiling to Influence, Negotiate and Motivate

by J. Taylor, A. Furnham, Janet Breeze ...

Series series Business and Management (R0)
It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made. They may be business competitors or candidates for an important leadership role. Revealed is a book for those who need to assess others and make decisions about people, without being able to meet and interview them ... Read more

$49.49 USD

It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made. They may be business competitors or candidates for an important leadership role. Revealed is a book for those who need to assess others and make decisions about people, without being able to meet and interview them
... Read more

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Social Marketing

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EVENTS²

The Bonner Business Series â Media Relations

Brand Psychology

A Handbook of Corporate Communication and Public Relations

Writing Skills for Public Relations

French Management

Myths of PR

Engaged

Paying for the Piper

Understanding Learning at Work

Revealed

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