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Top Series in United States

Showing 1 - 12 of 12 results for “deborah a silverman”
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  • Public Relations: The Basics

    by Deborah A. Silverman ...
    Series series The Basics
    This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations—its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.Orienting readers to this dynamic and engaging industry, this book gives readers the tools they ... Read more

    $30.99 USD

  • MediaWriting

    Print, Broadcast, Online, and Public Relations

    by Deborah A. Silverman, Brian S. Meyer, Joe Marren, W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey ...
    Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.Expanded and updated throughout ... Read more

    $104.99 USD

  • Strategic Planning for Public Relations

    by Deborah A. Silverman, Ronald D. Smith ...
    The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. ... Read more

    $105.99 USD

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  • Finding Allies, Building Alliances

    8 Elements that Bring--and Keep--People Together

    by Mike Leavitt, Rich McKeown ...
    From Governor and White House cabinet member Mike Leavitt: how to find collaborative solutions to the greatest challengesYour business challenges extend far beyond you and your firm, to the competitors within your industry and the regulators outside it. Finding solutions to larger issues requires cooperation between diverse stakeholders, and in this rapidly changing world, only those able to adapt ... Read more

    $21.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Trust Me, I'm Lying

    Confessions of a Media Manipulator

    by Ryan Holiday ...
    The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today ... Read more

    $9.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Five Good Ideas

    Practical Strategies for Non-Profit Success

    Edited by Alan Broadbent, Ratna Omidvar ...
    Non-profits are big business. According to a recent Johns Hopkins report, third-sector institutions in Belgium, the Czech Republic, Japan, the U.S. and Canada have been growing at an average rate that is twice the growth rate of their GDPs. Canada is home to the second largest non-profit workforce in the world, employing 2 million paid staff and contributing $112 billion to our economy each year. ... Read more

    $11.59 USD

  • Smart Brevity

    The Power of Saying More with Less (Revised and Updated)

    by Jim VandeHei, Mike Allen, Roy Schwartz ...
    Brevity is confidence. Length is fear.This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. In this revised and updated edition, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart ... Read more

    $13.99 USD

  • Speaking As a Leader

    How to Lead Every Time You Speak...From Board Rooms to Meeting Rooms, From Town Halls to Phone Calls

    by Judith Humphrey ...
    Make every communication count—with a simple, four-step speaking modelWhether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well—in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions ... Read more

    $19.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Governing for Results

    A Director's Guide to Good Governance

    by Mel D. Gill ...
    BEST SELLERThis BEST SELLIING book provides a comprehensive guide to effective governance for board members and their senior executives. The author offers a new framework for understanding boards and proposes practices that boards can use to fulfill their stewardship responsibilities, strengthen board performance and improve organizational effectiveness. The book discusses the basics of governance ... Read more

    $3.99 USD

  • Social Entrepreneurship For Dummies

    by Mark Durieux, Robert Stebbins ...
    Discover how to bring social responsibility to your businessIn today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line.This book helps any social entrepreneur gain the necessary skills needed to change the ... Read more

    $15.00 USD

  • The Huffington Post Complete Guide to Blogging

    by The editors of the Huffington Post ...
    The editors of The Huffington Post -- the most linked-to blog on the web -- offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site's cofounder and editor in chief, ... Read more

    $11.99 USD

  • Intellectual Property Strategy

    by John Palfrey ...
    Series series The MIT Press Essential Knowledge series
    How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to ... Read more

    $13.99 USD