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“beth l goldstein”

Showing 1 - 12 of 12 results for “beth l goldstein”
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  • Teaching through the Archives

    Text, Collaboration, and Activism

    by Katherine E. Tirabassi, James P. Beasley, Jennifer Enoch, Travis Maynard, Ellen Cecil-Lemkin, Megan Keaton, Shirley K Rose, Robert Spindler, Glenn Newman, Jenna Morton-Aiken, Robert A. Schwegler, Erin Brock Carlson, Michelle McMullin, Jonathan Buehl, Tamar Chute, Laura Kissel, Laura Proszak, Ellen Cushman, Michael-John DePalma, Janice W. Fernheimer, Sarah M. Dorpinghaus, Beth L. Goldstein, Douglas A. Boyd, Courtney Rivard, Jeanne Law Bohannon, Shiloh Gill Garcia, Michelle S. Hite, Tiffany Atwater, Holly A. Smith, Andrea Jackson Gavin, Lynée Lewis Gaillet, Katherine H. Adams, Lisa Mastrangelo, Lisa Shaver, Associate Professor Jane Greer, BA, MA, PhD, Associate Professor Patricia A. Sullivan ...
    Disruptive pedagogies for archival researchIn a cultural moment when institutional repositories carry valuable secrets to the present and past, this collection argues for the critical, intellectual, and social value of archival instruction. Graban and Hayden and 37 other contributors examine how undergraduate and graduate courses in rhetoric, history, community literacy, and professional writing ... Read more

    $18.79 USD

  • Entrepreneurial Marketing

    A Blueprint for Customer Engagement

    by Beth L. Goldstein ...
    Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively ... Read more

    $87.29 USD

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  • Researching Writing

    An Introduction to Research Methods

    by Joyce Kinkead ...
    Researching Writing is an accessible, informative textbook that teaches undergraduates how to conduct ethical, authentic research in writing studies. The book introduces students to the research approaches used most often and offers a course framework for professors creating or teaching research courses themselves.Author Joyce Kinkead lays out the research process, including finding and defining ... Read more

    $22.29 USD

  • Blue Ocean Shift

    Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

    by W. Chan Kim, Renee Mauborgne ...
    **NEW YORK TIMESBESTSELLER#1 WALL STREET JOURNAL BESTSELLERBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne."Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human**Drawing on more than a decade of new work, Kim and ... Read more

    $16.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition

    123 eGuides, #2

    by Barry Silverstein ...
    Series Book 2 - 123 eGuides
    This updated and revised Third Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) ... Read more

    $2.99 USD or Free with Kobo Plus

  • Subscription Marketing

    by Anne Janzer ...
    The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking ... Read more

    $9.99 USD or Free with Kobo Plus

  • The Princeton Guide to Historical Research

    by Zachary Schrag ...
    Series series Skills for Scholars
    The essential handbook for doing historical research in the twenty-first centuryThe Princeton Guide to Historical Research provides students, scholars, and professionals with the skills they need to practice the historian's craft in the digital age, while never losing sight of the fundamental values and techniques that have defined historical scholarship for centuries.Zachary Schrag begins by ... Read more

    $20.89 USD

  • Running a Great Meeting In a Day For Dummies

    by Marty Brounstein, Susan Friedmann, Dirk Zeller ...
    Series series In A Day For Dummies
    Get the know-how to run a productive meeting—in a day!Running a Great Meeting In a Day For Dummies helps you put together a successful meeting by explaining how to define objectives, craft an agenda, invite the right people, keep the meeting moving, and following up afterwards.Put together a productive meeting in a timely fashionTips on running a virtual meetingThe best ways to follow up after a ... Read more

    $3.00 USD

  • The Lean Entrepreneur

    How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

    by Brant Cooper, Patrick Vlaskovits ...
    Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneurThe Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide ... Read more

    $23.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Oral History Reader

    Edited by Robert Perks, Alistair Thomson ...
    Series series Routledge Readers in History
    The Oral History Reader, now in its third edition, is a comprehensive, international anthology combining major, ‘classic’ articles with cutting-edge pieces on the theory, method and use of oral history. Twenty-seven new chapters introduce the most significant developments in oral history in the last decade to bring this invaluable text up to date, with new pieces on emotions and the senses, on ... Read more

    $78.99 USD

  • Conversations That Sell

    Collaborate with Buyers and Make Every Conversation Count

    by Nancy Bleeke ...
    This book introduces sales professionals to the collaborative conversation skills they need to?capture the buyer's attention and secure business.Today's buyers want more from sales professionals than a simple consultation. What they're hungry for are?meaningful, collaborative conversations?built on mutual value and trust, that result in a win...where they, the seller, and the organization, achieve ... Read more

    $6.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Ethics of Emerging Media

    Information, Social Norms, and New Media Technology

    Edited by PhD Bruce E. Drushel, PhD Kathleen German ...
    The Ethics of Emerging Media engages with enduring ethical questions while addressing critical questions concerning ethical boundaries at the forefront of new media development. This collection provides a rare opportunity to ask how emerging media affect the ethical choices in our lives and the lives of people across the globe.Centering on different new media forms from eBay to Wikipedia, each ... Read more

    $42.89 USD