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The Doomsday Virus

by Barry Silverstein ...

A techno-thriller classic!This breathtaking novel, set against the backdrop of the software world and the Internet, takes you on a thrill ride from Massachusetts to California. Marty Gladstone and TJ Gatwick are two powerful software entrepreneurs in a race to be first to market with a new operating system. The influential Silicon Valley journalist, Erin Keliher, can make or break either product. ... Read more

$1.99 USD or Free with Kobo Plus

A techno-thriller classic!This breathtaking novel, set against the backdrop of the software world and the Internet, takes you on a thrill ride from Massachusetts to California. Marty Gladstone and TJ Gatwick are two powerful software entrepreneurs in a race to be first to market with a new operating system. The influential Silicon Valley journalist, Erin Keliher, can make or break either product.
... Read more
Water's Edge

by Barry Silverstein ...

Review posted Nov. 15, 2011 at Bookpleasures.com: Reviewer Ekta Garg says "this immensely enjoyable novel will have readers staying awake at night to find out what happened next. This reviewer highly recommends it for anyone liking a story that contains good, old-fashioned suspense with a modern twist."First in a new environmental thriller series featuring Blackout the dog!Someone is polluting the ... Read more

$2.99 USD or Free with Kobo Plus

Review posted Nov. 15, 2011 at Bookpleasures.com: Reviewer Ekta Garg says "this immensely enjoyable novel will have readers staying awake at night to find out what happened next. This reviewer highly recommends it for anyone liking a story that contains good, old-fashioned suspense with a modern twist."First in a new environmental thriller series featuring Blackout the dog!Someone is polluting the
... Read more
Boomer Brands: Iconic Brands that Shaped Our Childhood

by Barry Silverstein ...

Saturday morning TV shows… cereals, soft drinks and snack foods…cool cars and rock 'n' roll…Boomers will savor the memories with the new book, "Boomer Brands: Iconic Brands that Shaped Our Childhood."Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that's how Boomers first got to know cereal, soft drink, and snack food brands. ... Read more

$4.99 USD or Free with Kobo Plus

Saturday morning TV shows… cereals, soft drinks and snack foods…cool cars and rock 'n' roll…Boomers will savor the memories with the new book, "Boomer Brands: Iconic Brands that Shaped Our Childhood."Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that's how Boomers first got to know cereal, soft drink, and snack food brands.
... Read more
World War Brands: World War II and the Rise of the Modern American Brand

by Barry Silverstein ...

How the Modern American Brand was BornWorld War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.Just as important, the post-war economy led to the rise of the ... Read more

$5.99 USD or Free with Kobo Plus

How the Modern American Brand was BornWorld War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.Just as important, the post-war economy led to the rise of the
... Read more
Boomer Brand Winners & Losers

by Barry Silverstein ...

What was the name of the first maple flavor instant oatmeal cereal?What brand is the oldest major soft drink in America?What do the "m's" in M&Ms stand for?Who was the Barbie doll named after?Which toothpaste had Bucky Beaver as a mascot?The answers to these burning questions – and many more – can be found in the book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.This ... Read more

$4.99 USD or Free with Kobo Plus

What was the name of the first maple flavor instant oatmeal cereal?What brand is the oldest major soft drink in America?What do the "m's" in M&Ms stand for?Who was the Barbie doll named after?Which toothpaste had Bucky Beaver as a mascot?The answers to these burning questions – and many more – can be found in the book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.This
... Read more
Let's Make Money, Honey: The Couple's Guide to Starting a Service Business

by Barry Silverstein, Sharon Wood ...

A relatively new small business phenomenon is taking place in America: More couples, especially those in the boomer generation, are starting businesses together. Sometimes they do it because they've lost or left their jobs. Sometimes they want to pursue encore careers. But one thing is clear: For a couple, starting a business together presents the special challenge of combining their personal and ... Read more

$6.99 USD or Free with Kobo Plus

A relatively new small business phenomenon is taking place in America: More couples, especially those in the boomer generation, are starting businesses together. Sometimes they do it because they've lost or left their jobs. Sometimes they want to pursue encore careers. But one thing is clear: For a couple, starting a business together presents the special challenge of combining their personal and
... Read more
Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition

123 eGuides, #2

by Barry Silverstein ...

Series Book 2 - 123 eGuides
This updated and revised Third Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) ... Read more

$2.99 USD or Free with Kobo Plus

This updated and revised Third Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2)
... Read more
Best Practices: Managing People

Secrets to Leading for New Managers

by Barry Silverstein ...

Series series Collins Best Practices Series

$2.99 USD
Product Launch 123: Launch a New Product or Service in 3 Proven Steps

123 eGuides, #3

by Barry Silverstein ...

Series Book 3 - 123 eGuides
Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a ... Read more

$2.99 USD or Free with Kobo Plus

Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a
... Read more
B2B Marketing 123: A 3 Step Approach for Marketing to Businesses

123 eGuides, #7

by Barry Silverstein ...

Series Book 7 - 123 eGuides
"B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:Understanding audience: This section discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience ... Read more

$2.99 USD or Free with Kobo Plus

"B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:Understanding audience: This section discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience
... Read more
Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money

123 eGuides, #8

by Barry Silverstein ...

Series Book 8 - 123 eGuides
Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement – all ... Read more

$2.99 USD or Free with Kobo Plus

Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement – all
... Read more
Best Practices: Motivating Employees

Bringing Out the Best in Your People

by Barry Silverstein ...

Series series Collins Best Practices Series
$6.99 USD

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The Doomsday Virus

Water's Edge

Boomer Brands: Iconic Brands that Shaped Our Childhood

World War Brands: World War II and the Rise of the Modern American Brand

Boomer Brand Winners & Losers

Let's Make Money, Honey: The Couple's Guide to Starting a Service Business

Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition

Best Practices: Managing People

Product Launch 123: Launch a New Product or Service in 3 Proven Steps

B2B Marketing 123: A 3 Step Approach for Marketing to Businesses

Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money

Best Practices: Motivating Employees

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