Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

The Data Detective

Ten Easy Rules to Make Sense of Statistics

by Tim Harford ...

Narrated by Tim Harford ...

Unabridged

10 hours 24 min

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Read more

$20.99 USD

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they
... Read more
Audiobook

The Wisdom of Crowds

Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

by James Surowiecki ...

Narrated by Erik Singer ...

Abridged

5 hours 53 min

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Read more

$12.99 USD

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant
... Read more
Audiobook

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

9 hours 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$26.99 USD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more
Audiobook

Pre-Suasion

Channeling Attention for Change

by Robert Cialdini, Ph.D. ...

Narrated by John Bedford Lloyd ...

Unabridged

9 hours 24 min

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Read more

$25.99 USD

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and
... Read more
Audiobook

Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini ...

Narrated by Robert B. Cialdini ...

Unabridged

20 hours 43 min

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Read more

$45.99 USD

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of
... Read more
Audiobook

Easy Money

Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

by Ben McKenzie, Jacob Silverman ...

Narrated by Ben McKenzie ...

Unabridged

10 hours 33 min

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Read more

$21.99 USD or Free with Kobo Plus

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for
... Read more
Audiobook

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman ...

Narrated by Joey Coleman ...

Unabridged

9 hours 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

$20.99 USD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Read more
Audiobook

The JOLT Effect

How High Performers Overcome Customer Indecision

by Matthew Dixon, Ted McKenna ...

Narrated by Matthew Dixon, Ted McKenna ...

Unabridged

5 hours 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

$17.99 USD

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Read more
Audiobook

Winning on Purpose

The Unbeatable Strategy of Loving Customers

by Fred Reichheld ...

Narrated by Walter Dixon ...

Unabridged

8 hours 37 min

Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital ... Read more

$19.99 USD

Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital
... Read more
Audiobook

Richistan

A Journey Through the American Wealth Boom and the Lives of the New Rich

by Robert Frank ...

Narrated by Dick Hill ...

Unabridged

7 hours 33 min

Full of captivating profiles and expert insights into the lives and lifestyles of the nouveau riche, Richistan tells the real story of a new gilded age. The recent explosion of wealth has created a new breed of multimillionaires. Ed Bazinet, for example, who turned miniature ceramic villages into a $250 million fortune. Or Tim Blixseth, who became a billionaire by trading remote stretches of ... Read more

$16.99 USD

Full of captivating profiles and expert insights into the lives and lifestyles of the nouveau riche, Richistan tells the real story of a new gilded age. The recent explosion of wealth has created a new breed of multimillionaires. Ed Bazinet, for example, who turned miniature ceramic villages into a $250 million fortune. Or Tim Blixseth, who became a billionaire by trading remote stretches of
... Read more
Audiobook

Hug Your Haters

How to Embrace Complaints and Keep Your Customers

by Jay Baer ...

Narrated by Jay Baer ...

Unabridged

5 hours 36 min

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Read more

$27.99 USD

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all
... Read more
Audiobook

Think Big

Take Small Steps and Build the Future You Want

by Grace Lordan ...

Narrated by Grace Lordan ...

Unabridged

7 hours 35 min

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Read more

$17.99 USD

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace
... Read more
Audiobook

Too Much Information

Understanding What You Don’t Want to Know

by Cass R. Sunstein ...

Narrated by Tristan Morris ...

Unabridged

6 hours 1 min

The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically ... Read more

$15.99 USD

The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically
... Read more
Audiobook

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford ...

Narrated by April Dunford ...

Unabridged

3 hours 31 min

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Read more

$7.99 USD

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome,
... Read more
Audiobook

Hooked : Comment créer un produit ou un service qui ancre des habitudes

by Nir Eyal ...

Narrated by Thierry Saboulard ...

Unabridged

4 hours 17 min

« Hooked » explique en détail les quatre phases de création d'un produit à succès et comment fidéliser vos utilisateurs sur le long terme.Nous consultons nos téléphones près de 150 fois par jour. Ce chiffre souligne une réalité : nous sommes nombreux à être « accros » à des produits et services. Comment les entreprises florissantes parviennent-elles à créer ce lien fort avec leurs utilisateurs ? ... Read more

$17.99 USD or Free with Kobo Plus

« Hooked » explique en détail les quatre phases de création d'un produit à succès et comment fidéliser vos utilisateurs sur le long terme.Nous consultons nos téléphones près de 150 fois par jour. Ce chiffre souligne une réalité : nous sommes nombreux à être « accros » à des produits et services. Comment les entreprises florissantes parviennent-elles à créer ce lien fort avec leurs utilisateurs ?
... Read more
Audiobook

L’Efficience Perdue Comment l’Abus Inconscient Sabote Nos Capacités

by Eric Giegelmann ...

Narrated by Voix Numérique Fabien G ...

Series Audiobook 20 - Psychologie et relations humaines
Unabridged

2 hours 16 min

Ce livre audio est narré par une voix numérique.L’Efficience Perdue : Comment l’Abus Inconscient Sabote Nos Capacitéspar Eric GiegelmannDans un monde où tout va trop vite, où l’on confond activité et réussite, où la performance est devenue religion, nous avons oublié l’essentiel : faire mieux avec moins.Sans même nous en rendre compte, nous abusons — de notre temps, de notre corps, de notre esprit ... Read more

$2.99 USD or Free with Kobo Plus

Ce livre audio est narré par une voix numérique.L’Efficience Perdue : Comment l’Abus Inconscient Sabote Nos Capacitéspar Eric GiegelmannDans un monde où tout va trop vite, où l’on confond activité et réussite, où la performance est devenue religion, nous avons oublié l’essentiel : faire mieux avec moins.Sans même nous en rendre compte, nous abusons — de notre temps, de notre corps, de notre esprit
... Read more
Audiobook

Come What May

An uplifting guide to navigating hard times from the UK's leading expert on recovery

by Lucy Easthope ...

Narrated by Lucy Easthope ...

Unabridged

7 hours 41 min

The inspirational new book from the bestselling author of When the Dust Settles'A shining beacon of sense and wisdom. We can all benefit from reading this brilliant book about how to respond with resilience.' RACHEL CLARKE'An unlikely superhero' SUNDAY TIMES'An amazing woman' JAMES O'BRIENWe all experience uncertainty, change and loss. How can we weather the storms, and cope ... ... Read more

$31.99 USD

The inspirational new book from the bestselling author of When the Dust Settles'A shining beacon of sense and wisdom. We can all benefit from reading this brilliant book about how to respond with resilience.' RACHEL CLARKE'An unlikely superhero' SUNDAY TIMES'An amazing woman' JAMES O'BRIENWe all experience uncertainty, change and loss. How can we weather the storms, and cope ...
... Read more
Audiobook

The Manipulation Tricks You Fall For Every Day

by Vera Mitchell ...

Narrated by AI Voice Frederick Surrey ...

Unabridged

46 min

This audiobook is narrated by an AI Voice. Uncover the psychological manipulation tactics used against you daily by marketers, politicians, social media platforms, and even people you trust. This eye-opening audiobook reveals the persuasion techniques designed to bypass your critical thinking and influence your decisions without detection. Learn about anchoring, social proof, scarcity tactics, and ... Read more

$2.99 USD or Free with Kobo Plus

This audiobook is narrated by an AI Voice. Uncover the psychological manipulation tactics used against you daily by marketers, politicians, social media platforms, and even people you trust. This eye-opening audiobook reveals the persuasion techniques designed to bypass your critical thinking and influence your decisions without detection. Learn about anchoring, social proof, scarcity tactics, and
... Read more
Audiobook

Financial Freedom: A Blueprint for Early Retirement Success

by Oyxen Vyxen ...

Narrated by Digital Voice Madison G ...

Unabridged

2 hours 24 min

This audiobook is narrated by a digital voice.Achieving financial freedom and early retirement is possible with the right plan. This audiobook outlines the core principles of the FIRE (Financial Independence, Retire Early) movement, from saving aggressively and investing wisely to building passive income streams. Learn how to design a financial strategy that aligns with your goals, reduce ... Read more

$5.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Achieving financial freedom and early retirement is possible with the right plan. This audiobook outlines the core principles of the FIRE (Financial Independence, Retire Early) movement, from saving aggressively and investing wisely to building passive income streams. Learn how to design a financial strategy that aligns with your goals, reduce
... Read more
Audiobook

Se og Hør-skandalen fra A-Z

by Jonas Nyrup ...

Narrated by Morten Rønnelund ...

Unabridged

8 hours 44 min

SE OG HØR-SKANDALEN FRA A-Z er den saftige og spændende fortælling om den største medieskandale i Danmark nogensinde. Overvågning, sorte penge, afdækning af kendissers og royales indkøbsvaner, dramatiske anholdelser og afsløringer. Fortalt af en forfatter med adgang til både sigtede, politi, nøglejournalister, Se og Hør-ansatte og forlaget, der startede det hele.Læseren kommer helt tæt på sagens ... Read more

$17.99 USD

SE OG HØR-SKANDALEN FRA A-Z er den saftige og spændende fortælling om den største medieskandale i Danmark nogensinde. Overvågning, sorte penge, afdækning af kendissers og royales indkøbsvaner, dramatiske anholdelser og afsløringer. Fortalt af en forfatter med adgang til både sigtede, politi, nøglejournalister, Se og Hør-ansatte og forlaget, der startede det hele.Læseren kommer helt tæt på sagens
... Read more
Audiobook

Buyer Beware

Secrets of Subconscious Sales Strategies

by Mark William ...

Narrated by Latoya Walker ...

Unabridged

2 hours 18 min

Unveil the covert world of psychological manipulation behind every purchase in "Buyer Beware: Secrets of Subconscious Sales Strategies." Explore the hidden forces driving your spending habits in this eye-opening journey. The introduction delves into the subconscious triggers affecting your decisions. Understand the psychology of persuasion, unraveling cognitive biases, and emotional appeals that ... Read more

$4.99 USD or Free with Kobo Plus

Unveil the covert world of psychological manipulation behind every purchase in "Buyer Beware: Secrets of Subconscious Sales Strategies." Explore the hidden forces driving your spending habits in this eye-opening journey. The introduction delves into the subconscious triggers affecting your decisions. Understand the psychology of persuasion, unraveling cognitive biases, and emotional appeals that
... Read more
Audiobook

Finanzielle Unabhängigkeit - Gesund online arbeiten

Smarte Strategien für nachhaltiges Einkommen, mehr Lebensqualität und stressfreie Arbeit.

by Michael Oßenkopp ...

Narrated by Iapetus (AI) ...

Unabridged

52 min

Entfliehen Sie dem Hamsterrad! Dieses Hörbuch zeigt Ihnen smarte Strategien, um online Geld zu verdienen und ein Online Business zu starten. Erreichen Sie finanzielle Freiheit und mehr Lebensqualität durch stressfreie, ortsunabhängige Arbeit. Lernen Sie, wie Sie gesund arbeiten, Ihr Zusatzeinkommen online steigern und Passives Einkommen generieren. Für eine berufliche Neuorientierung und ein ... Read more

$6.99 USD

Entfliehen Sie dem Hamsterrad! Dieses Hörbuch zeigt Ihnen smarte Strategien, um online Geld zu verdienen und ein Online Business zu starten. Erreichen Sie finanzielle Freiheit und mehr Lebensqualität durch stressfreie, ortsunabhängige Arbeit. Lernen Sie, wie Sie gesund arbeiten, Ihr Zusatzeinkommen online steigern und Passives Einkommen generieren. Für eine berufliche Neuorientierung und ein
... Read more
Audiobook

Paisa Kya hai - 1

by Vivek Kaul ...

Narrated by Vivek Kaul ...

Series Audiobook 1 - Economics, Ek Prem Katha
Unabridged

32 min

बाप बड़ा न भैया, सबसे बड़ा रुपया! जी हां, पैसे से बढ़ कर अब इंसान के लिए कुछ नहीं! इस एपिसोड में जानिए आखिर कैसे ये पैसा अस्तित्व में आया, कैसे इंसानों ने पैसे बनाना और कमाना सीखा और एक काग़ज़ के टुकड़े ने इंसान से भी बढ़ कर अपनी धाक कैसे बनाई. ... Read more

$3.99 USD

बाप बड़ा न भैया, सबसे बड़ा रुपया! जी हां, पैसे से बढ़ कर अब इंसान के लिए कुछ नहीं! इस एपिसोड में जानिए आखिर कैसे ये पैसा अस्तित्व में आया, कैसे इंसानों ने पैसे बनाना और कमाना सीखा और एक काग़ज़ के टुकड़े ने इंसान से भी बढ़ कर अपनी धाक कैसे बनाई.
... Read more
Audiobook

Foot Work

What Your Shoes Tell You About Globalisation

by Tansy E. Hoskins ...

Narrated by Karen Cass ...

Unabridged

9 hours 33 min

From the author of STITCHED UP: 'Makes a strong case for nothing less than a revolution' Emma Watson'A superb primer on everything that is wrong with our world - and how we can start to change it' NEW INTERNATIONALISTDO YOU KNOW WHERE YOUR SHOES COME FROM?DO YOU KNOW WHERE THEY GO WHEN YOU'RE DONE WITH THEM?In 2018, 66.3 million pairs of shoes were manufactured across the world every single day. ... Read more

$24.99 USD

From the author of STITCHED UP: 'Makes a strong case for nothing less than a revolution' Emma Watson'A superb primer on everything that is wrong with our world - and how we can start to change it' NEW INTERNATIONALISTDO YOU KNOW WHERE YOUR SHOES COME FROM?DO YOU KNOW WHERE THEY GO WHEN YOU'RE DONE WITH THEM?In 2018, 66.3 million pairs of shoes were manufactured across the world every single day.
... Read more

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Consumer Behaviour Audiobooks

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