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“yllka azemi”

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  • Digital Marketing Strategies for Fashion and Luxury Brands

    Edición de Wilson Ozuem, Yllka Azemi ...
    Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on ... Leer más

    $179.99 USD

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  • Organisational Behaviour

    de Andrzej Huczynski, David Buchanan ...
    If you are a new student in social science, looking for an engaging textbook in Organizational Behaviour that is not confined to traditional academic resources, then this is the right book for you.**Organizational Behaviour,**10th edition by Buchanan and Huczynski, is one of the most established books in the field, ideal for undergraduate, postgraduate, and professional students who do not ... Leer más

    $39.99 USD

  • Branding Inside Out

    Internal Branding in Theory and Practice

    Edición de Nicholas Ind ...
    Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and ... Leer más

    $41.99 USD

  • Advanced Technologies Management for Retailing: Frameworks and Cases

    Edición de Eleonora Pantano, Harry Timmermans ...
    The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the opportunities offered by interactive technologies, such as 3D virtual models, in order to enhance ... Leer más

    $166.49 USD

  • Strategic Corporate Communication in the Digital Age

    Edición de Mark Anthony Camilleri ...
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building ... Leer más

    $86.99 USD

  • A Handbook of Management Theories and Models for Office Environments and Services

    Edición de Rianne Appel-Meulenbroek, Vitalija Danivska ...
    Series series Transdisciplinary Workplace Research and Management
    Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion ... Leer más

    Gratis

  • Handbook of Research on Global Fashion Management and Merchandising

    Edición de Alessandra Vecchi, Chitra Buckley ...
    Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management ... Leer más

    $287.99 USD

  • The Routledge Companion to Contemporary Brand Management

    Edición de Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.Original contributions from an international range of established and emerging scholars from Europe, US, Asia ... Leer más

    $84.99 USD

  • Organizational Change Management Strategies in Modern Business

    Edición de Aslı Goksoy ...
    Scholars agree that change has become a staple in organizational life and will likely remain as such beyond the 21st century. As the rate of change continues to accelerate, organizations must strive to develop and implement new initiatives in order to obtain significant benefits to organizational survival, economic viability, and human satisfaction. Organizational Change Management Strategies in ... Leer más

    $184.49 USD

  • Knowledge Management and Competitive Advantage: Issues and Potential Solutions

    Edición de Michael A. Chilton, James M. Bloodgood ...
    Knowledge is a significant organizational resource. In order to build and sustain a competitive advantage, this knowledge must be protected within an organization’s core businesses from discovery by competitors. Knowledge Management and Competitive Advantage: Issues and Potential Solutions examines current research in support of knowledge management by focusing on how knowledge resources can be ... Leer más

    $148.49 USD

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  • Innovation Leadership in Practice

    How Leaders Turn Ideas into Value in a Changing World

    Edición de Karina R. Jensen, Stephanie Kaudela-Baum, Rob Sheffield ...
    Innovation leadership is essential to survive in today's turbulent landscape. For many organisations, their environment is characterized by internationalization, customer centricity, digitalization, sustainability, and a call for greater diversity. In these volatile, uncertain, ambiguous, and complex (VUCA) settings, there is also the need to create new and sustainable sources of value.How are ... Leer más

    $94.99 USD

  • Competitive Intelligence, Analysis and Strategy

    Creating Organisational Agility

    Edición de Sheila Wright ...
    The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven ... Leer más

    $70.99 USD