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  • From Neighborhoods to Nations

    The Economics of Social Interactions

    Just as we learn from, influence, and are influenced by others, our social interactions drive economic growth in cities, regions, and nations--determining where households live, how children learn, and what cities and firms produce. From Neighborhoods to Nations synthesizes the recent economics of social interactions for anyone seeking to understand the contributions of this important area. ... Leer más

    $72.79 USD

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  • Why We Buy

    The Science Of Shopping

    Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... Leer más

    $15.99 USD

  • Snoop

    What Your Stuff Says About You

    de Sam Gosling ...
    Does what's on your desk reveal what's on your mind? Do those pictures on your walls tell true tales about you? And is your favorite outfit about to give you away? For the last ten years psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase ... Leer más

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  • The Good Food Revolution

    Growing Healthy Food, People, and Communities

    de Will Allen ...
    A pioneering urban farmer and MacArthur “Genius Award” winner points the way to building a new food system that can feed—and heal—broken communities.The son of a sharecropper, Will Allen had no intention of ever becoming a farmer himself. But after years in professional basketball and as an executive for Kentucky Fried Chicken and Procter & Gamble, Allen cashed in his retirement fund for a two ... Leer más

    Antes $5.99 USD Ahora $4.99 USD

  • Social Choice and Individual Values: Third Edition

    Originally published in 1951, Social Choice and Individual Values introduced “Arrow’s Impossibility Theorem” and founded the field of social choice theory in economics and political science. This new edition, including a new foreword by Nobel laureate Eric Maskin, reintroduces Arrow’s seminal book to a new generation of students and researchers."Far beyond a classic, this small book unleashed the ... Leer más

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  • Happy Customers Everywhere

    How Your Business Can Profit from the Insights of Positive Psychology

    Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business ... Leer más

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  • A Theory of the Producer-Consumer Household

    The New Keynesian Perspective on Self-Employment

    Series series Economics and Finance (R0)
    The quick recovery of Asian economies from recent recessions in comparison to the struggling American and European economies can be attributed in part to the positive aggregate-demand externalities of their self-employment sectors. This book presents a behavioural analysis of this effect, with a detailed focus on producer households. ... Leer más

    $49.99 USD

  • Public Choice Economics and the Salem Witchcraft Hysteria

    Public Choice Economics and the Salem Witchcraft Hysteria provides an economics perspective on the witchcraft episode, and adds to the growing body of work analyzing prominent historical events using the tools of economics. ... Leer más

    $49.99 USD

  • Scenario Planning - Revised and Updated

    The Link Between Future and Strategy

    Series series Business and Management (R0)
    Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation. ... Leer más

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  • The Power of Influence and How It Affects People

    de Clay Long ...
    The Power of Influence and How It Affects People This book covers several topics including: Chapter 1: How Influence Affects People Chapter 2: Does The Media Influence The Way People Behave Chapter 3: Does the internet influence bullying Chapter 4: How to influence behavior in school Chapter 5: Friends influence who we are Chapter 6: Influence Of Media On Young People Chapter 7: How To ... Leer más

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  • Retail Rebooted

    Reboot Your Business Model & Stay Relevant

    de Maria Comfort ...
    A retail specialist recounts the state of the industry and brings attention to the changes impacting retailers everywhere. The influence of technology in changing behavior and lifestyles is examined and the role of the consumer as "king" is explored. The author forecasts how we will engage in commerce in the future and proposes a roadmap to follow in order to achieve customer engagement and ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Rethinking Rational Choice Theory

    A Companion on Rational and Moral Action

    de Jan de Jonge ...
    Series series Economics and Finance (R0)
    The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning. ... Leer más

    $89.99 USD