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  • The Handbook of Behavioral Operations Management

    Social and Psychological Dynamics in Production and Service Settings

    The Handbook of Behavioral Operations Management provides easy-to-access insights into why associated behavioral phenomena exist in specific production and service settings, illustrated through ready-to-play games and activities that allow instructors to demonstrate the phenomena in class settings along with applicable prescriptions for practice. By design the text serves a dual role as a desk ... Leer más

    $50.39 USD

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  • Breakthrough Marketing Plans

    How to Stop Wasting Time and Start Driving Growth

    de Tim Calkins ...
    Series series Business and Management (R0)
    Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create ... Leer más

    $44.99 USD

  • Competing on Analytics: Updated, with a New Introduction

    The New Science of Winning

    From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability.The first book to describe how analytics are changing the business landscape, updated with new information on predictive analytics, AI, and automation.Describes the specific ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Knowledge Creation and Management

    New Challenges for Managers

    This book presents the latest management ideas in knowledge creation and management in readable and non-technical chapters. Leading experts have contributed chapters in their fields of expertise. Each distils his or her subject in a chapter that is accessible to managers who want to learn what can be applied to their organizations without the distracting details of research methodology. Each ... Leer más

    $69.29 USD

  • Cultural Intelligence

    Surviving and Thriving in the Global Village

    The keys to adapting to—and succeeding in—any culture: "Highly recommended reading for business people." — Library JournalIn today's global economy, the ability to interact effectively across cultures is a fundamental job requirement for just about everyone. But it's impossible to learn the customs and traits of every single culture. David Thomas and Kerr Inkson present a universal set of ... Leer más

    $14.39 USD o gratis con Kobo Plus

  • Diagnostics vs. Key Measures

    de Chris Garson ...
    Okay, I'll give away the punchline: Diagnostics are tools to help you understand improve efficiency of internal processes that tie indirectly to strategic goals. More often than not, they have only departmental interest and don't require broad publication and distribution. Key Measures on the other hand, represent numbers that your shareholders or board will care about. ... Leer más

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  • Multi-Domain Master Data Management

    Advanced MDM and Data Governance in Practice

    Multi-Domain Master Data Management delivers practical guidance and specific instruction to help guide planners and practitioners through the challenges of a multi-domain master data management (MDM) implementation. Authors Mark Allen and Dalton Cervo bring their expertise to you in the only reference you need to help your organization take master data management to the next level by incorporating ... Leer más

    $44.99 USD

  • Beyond Management

    Taking Charge at Work

    de M. Addleson ...
    Series series Business and Management (R0)
    Traditional management structures, systems,and tools, intended to make the first factories of the industrial ageefficient, are now obsolete. Applying them to knowledge-work has exactly the opposite effect, causing all kinds of breakdowns. This book explains why knowledge workers have to manage themselves and tells them how to do it. ... Leer más

    $49.99 USD

  • Making IT Count

    'Making IT Count: from strategy to implementation' focuses on the practical elements of delivering Information Technology strategy. Studies regularly show that over half of Information Technology strategies are never implemented, or are unsuccessful in delivering the desired results, and that a significant percentage of strategies implemented were never in the original plans. The linkage between ... Leer más

    $91.99 USD

  • Strategic Learning in a Knowledge Economy

    Strategic Learning in a Knowledge Economy defines unique and powerful ways that organizations can foster learning at the individual, group and organizational levels, a capability critical to both strategic objectives and business performance. The book explains how individuals and organizations learn, clarifying cognitive and social aspects of the topic. Readers will understand how learning enables ... Leer más

    $73.99 USD

  • Understanding Sponsored Search

    Core Elements of Keyword Advertising

    de Jim Jansen ...
    This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do ... Leer más

    $54.99 USD

  • Principles of Pricing

    An Analytical Approach

    Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi ... Leer más

    $65.99 USD