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1 - 12 de 12 resultados para “w james potter”
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  • Media Literacy

    de W. James Potter ...
    Media Literacy teaches students how to navigate through the overwhelming flood of information in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Through engaging examples and facts, students gain an understanding of how the media operate, how they attract attention, ... Leer más

    $87.29 USD

  • Media Literacy

    de W. James Potter ...
    Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, ... Leer más

    $87.29 USD

  • Digital Media Effects

    de W. James Potter ...
    People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media.As their media usage shifts towards digital media with their immediacy, interactivity, and ... Leer más

    $55.99 USD

  • How to Publish Your Communication Research: An Insider’s Guide

    de Alison F. Alexander, W. James Potter ...
    Well-known journal editors and Communication scholars Alison Alexander and W. James Potter provide an insider′s guide to getting published in scholarly communication journals. Alexander and Potter begin with a review of the manuscript submission process followed by coverage of writing traps that should be avoided. Additional chapters, written by eight other distinguished journal editors, tell ... Leer más

    $52.99 USD

  • Arguing for a General Framework for Mass Media Scholarship

    de W. James Potter ...
    *"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge—regardless of the discipline… The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the ... Leer más

    $87.99 USD

  • The 11 Myths of Media Violence

    de W. James Potter ...
    "Potter′s The 11 Myths of Media Violence is a groundbreaking, innovative look at a problem that continues to produce controversy even though researchers have been studying it for more than half a century. . . By explicitly describing the various forces that impede public comprehension of the issue, and by organizing the book around 11 central misunderstandings, Potter brilliantly illuminates the ... Leer más

    $87.99 USD

  • Major Theories of Media Effects

    Analysis and Evaluation

    de W. James Potter ...
    In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using ... Leer más

    $45.99 USD

  • Seven Skills of Media Literacy

    de W. James Potter ...
    In Seven Skills of Media Literacy, best-selling author and renowned scholar W. James Potter provides readers with the practical guidance they need to make substantial improvements on seven major skills required to increase their media literacy. For each of these seven skills, Potter provides easy-to-follow algorithms and heuristics that structure the process of using the skill. Chapters also offer ... Leer más

    $36.89 USD

  • Introduction to Media Literacy

    de W. James Potter ...
    Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered—from understanding media audiences, industries, and ... Leer más

    $87.29 USD

  • An Analysis of Thinking and Research About Qualitative Methods

    de W. James Potter ...
    Series series Routledge Communication Series
    Written for social science scholars who want to learn more about the qualitative way of thinking, this book addresses the full continuum of issues about the qualitative methodologies. At one end of that continuum are the deeply philosophical concerns of ontology and epistemology. At the other -- concrete -- end of that continuum are the practical issues of what is considered evidence: How does one ... Leer más

    $98.99 USD

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  • Cambridge Guide to Second Language Teacher Education

    Edición de Anne Burns, Jack C. Richards ...
    Series series The Cambridge Guides
    This collection provides an overview of current issues, debates, and approaches in Second Language Teacher Education (SLTE) presented by internationally prominent researchers, educators, and emerging scholars. Chapters address such issues as distance education, non-native English-speaking educators, technology, assessment, standards, and the changing contexts of contemporary language teaching and ... Leer más

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  • Qualitative Research Design

    An Interactive Approach

    de Joseph A. Maxwell ...
    Series series Applied Social Research Methods
    Qualitative Research Design: An Interactive Approach provides researchers and students with a user-friendly, step-by-step guide to planning qualitative research. It shows how the components of design interact with each other, and provides a strategy for creating coherent and workable relationships among these design components, highlighting key design issues. Written in an informal, jargon-free ... Leer más

    $52.19 USD