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1 - 12 de 12 resultados para “viktor smith”
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  • Misleading Marketing Communication

    Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour

    de Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, Alexander U. Wedel Andersen ...
    Series series Business and Management (R0)
    Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues.By first critically reviewing the legal conception of misleading commercial practices manifest in EU law, the authors ... Leer más

    $44.99 USD

  • Naming and Framing

    Understanding the Power of Words across Disciplines, Domains, and Modalities

    de Viktor Smith ...
    Series series Routledge Studies in Multimodality
    This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds.The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for ... Leer más

    $31.99 USD

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  • Happiness by Design

    Change What You Do, Not How You Think

    de Paul Dolan ...
    This is not just another happiness book. In Happiness by Design, happiness and behavior expert Paul Dolan combines the latest insights from economics and psychology to illustrate that in order to be happy we must behave happy Our happiness is experiences of both pleasure and purpose over time and it depends on what we actually pay attention to. Using what Dolan calls deciding, designing, and doing ... Leer más

    $9.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Constructing Grounded Theory

    de Kathy Charmaz ...
    Series series Introducing Qualitative Methods series
    Kathy Charmaz presents the definitive guide to doing grounded theory from a constructivist perspective. This second edition of her groundbreaking text retains the accessibility and warmth of the first edition whilst introducing cutting edge examples and practical tips.This expanded second edition:- explores how to effectively focus on data collection- demonstrates how to use data for theorizing- ... Leer más

    $56.99 USD

  • Techniques and Principles in Language Teaching 3rd edition

    de Diane Larsen-Freeman, Anderson ...
    Series series Oxford Handbooks for Language Teachers
    Techniques and Principles in Language Teaching has influenced the way thousands of teachers have taught English. This classic guide to developing the way you teach has been an essential resource to new and experienced teachers worldwide, and is now in its third edition. Each chapter focuses on a different teaching approach, describing it being used in the classroom, analyzing what happened, and ... Leer más

    $50.99 USD

  • Naming What We Know, Classroom Edition

    Threshold Concepts of Writing Studies

    Edición de Linda Adler-Kassner, Elizabeth Wardle ...
    Naming What We Know, Classroom Edition examines the core principles of knowledge in the discipline of writing studies, using the lens of “threshold concepts”—concepts that are critical for epistemological participation in a discipline. This edition focuses on the working definitions of thirty-seven threshold concepts that run throughout the research, teaching, assessment, and public work in ... Leer más

    $13.99 USD

  • The Cambridge Handbook of Consumer Psychology

    Edición de Michael I. Norton, Derek D. Rucker, Cait Lamberton ...
    Series series Cambridge Handbooks in Psychology
    Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past ... Leer más

    $54.99 USD

  • Reason & Rigor

    How Conceptual Frameworks Guide Research

    de Sharon M. Ravitch, J. Matthew Riggan ...
    Designed for novice as well as more experienced researchers, Reason & Rigor presents conceptual frameworks as a mechanism for aligning literature review, research design, and methodology. The book explores the conceptual framework—defined as both a process and a product—that helps to direct and ground researchers as they work through common research challenges. Focusing on published studies on a ... Leer más

    $70.99 USD

  • 10 Things Schools Get Wrong (And How We Can Get Them Right)

    de David Bott, Jared Cooney Horvath ...
    What counterintuitive lessons can we learn from the meteoric rise of Mindset Theory in education? Why have computers so overwhelmingly failed to become the academic panacea many expected them to be? How can the simple act of assigning grades drive student narcissism and damage teacher professionalism?In this book, brain and behavioural research is combined with respected philosophy in order to ... Leer más

    $4.99 USD

  • Sensory Marketing

    Research on the Sensuality of Products

    Edición de Aradhna Krishna ...
    What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these ... Leer más

    $73.99 USD

  • Taking Design Thinking to School

    How the Technology of Design Can Transform Teachers, Learners, and Classrooms

    Edición de Shelley Goldman, Zaza Kabayadondo ...
    Design thinking is a method of problem-solving that relies on a complex set of skills, processes and mindsets that help people generate novel solutions to problems. Taking Design Thinking to School: How the Technology of Design Can Transform Teachers, Learners, and Classrooms uses an action-oriented approach to reframing K-12 teaching and learning, examining interventions that open up dialogue ... Leer más

    $72.99 USD

  • Acting with Technology

    Activity Theory and Interaction Design

    de Victor Kaptelinin, Bonnie A. Nardi ...
    Series series Acting with Technology
    A systematic presentation of activity theory, its application to interaction design, and an argument for the development of activity theory as a basis for understanding how people interact with technology.Activity theory holds that the human mind is the product of our interaction with people and artifacts in the context of everyday activity. Acting with Technology makes the case for activity ... Leer más

    $18.99 USD