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  • Hyper-Digital Marketing

    Six Pillars of Strategic Brand Marketing in an AI-Powered World

    Series series Business and Management (R0)
    The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organizations and enterprises carry out critical functions across various areas, including marketing, information technology, human resources, and others. We are witnessing the transformation of the marketing ... Leer más

    $40.99 USD

  • A Rainbow Inside My Body

    Finding Peace Through Yoga, Breathing Exercises, and the Chakras

    Learn yoga, breathing exercises, and mindfulness through the rainbow of the chakras!When I need to know how I am feeling, I can close my eyes and breathe.In an increasingly stressful world, it is more important than ever to help kids establish helpful tools to manage it. In this colorful meditation written by experts on healthy living, young readers will learn yoga poses, breathing exercises, and ... Leer más

    $10.99 USD

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  • The Digital Transformation Playbook

    Rethink Your Business for the Digital Age

    de David Rogers ...
    Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... Leer más

    $20.99 USD

  • Marketing 5.0

    Technology for Humanity

    Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book ... Leer más

    $17.00 USD

  • The Employee Experience Advantage

    How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate

    de Jacob Morgan ...
    Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don'tRecently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, find and hire the best people, make work more engaging, and improve overall performance. The Employee Experience Advantage is the first book of its kind ... Leer más

    $17.00 USD

  • Understanding E-Commerce Marketing: Strategy, Form, Function, Psychology and Future

    This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions. ... Leer más

    $41.48 USD o gratis con Kobo Plus

  • Personalized

    Customer Strategy in the Age of AI

    A USA Today BestsellerIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they ... Leer más

    $23.99 USD o gratis con Kobo Plus

  • The Skills-Powered Organization

    The Journey to the Next-Generation Enterprise

    How to design and activate the skills-based enterprise that is pivotal for navigating the “next” of work.As the world navigates the rapid and disruptive effects of AI, climate change, and geopolitical conflicts, the world of work, too, needs to change. Jobs are giving way to skills as the currency of work to ensure a more agile, resilient, and flexible enterprise that cannot just respond but must ... Leer más

    $19.99 USD

  • HR Tech Strategy

    Revolutionizing Employee Experience Through HR-Tech Synergy

    Uncover the Future of Workplace Happiness and Effectiveness!Dive into the pages of HR Tech Strategy and unlock the secrets of crafting an unparalleled employee experience that transforms organizations and propels them to new heights of success.Forge the ultimate HR Tech Strategy for unrivaled effectiveness:Embrace the proven formula for aligning technology-driven employee experiences with ... Leer más

    $12.99 USD

  • The Future Workplace Experience: 10 Rules For Mastering Disruption in Recruiting and Engaging Employees

    Axiom Business Book Award Silver Medal WinnerDISRUPTIVE TECHNOLOGIES. THE GIG ECONOMY. BREADWINNER MOMS. DATA-DRIVEN RECRUITING. PERSONALIZED LEARNING.In a business landscape rocked by constant change and turmoil, companies like Airbnb, Cisco, GE Digital, Google, IBM, and Microsoft are reinventing the future of work. What is it that makes these companies so different? They’re strategic, they’re ... Leer más

    $25.99 USD

  • The Plugged-In Manager

    Get in Tune with Your People, Technology, and Organization to Thrive

    A game-changing approach to managementToo often discussions of management practice focus exclusively on managing people and organizational issues. Rarely, however, do they incorporate a discussion about technology or address all three dimensions in a balanced way. When they do, the result is game changing. In our hypercompetitive environment, those managers who are outstanding at being plugged ... Leer más

    $17.00 USD

  • The ROI of Thought Leadership

    Calculating the Value that Sets Organizations Apart

    The power of corporate thought leadership, finally quantified through expansive rigorous empirical researchThe ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives ... Leer más

    $18.00 USD