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  • Older Tourist Behavior and Marketing Tools

    de Vania Vigolo ...
    Series series Business and Management (R0)
    This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second ... Leer más

    $80.99 USD

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  • Information and Communication Technologies in Tourism 2018

    Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018

    Edición de Brigitte Stangl, Juho Pesonen ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online ... Leer más

    $161.99 USD

  • Information and Communication Technologies in Tourism 2016

    Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

    Series series Springer Nature Proceedings excluding Computer Science
    The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by ... Leer más

    $143.99 USD

  • Information and Communication Technologies in Tourism 2017

    Proceedings of the International Conference in Rome, Italy, January 24-26, 2017

    Edición de Roland Schegg, Brigitte Stangl ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and ... Leer más

    $215.99 USD

  • Driving Service Productivity

    Value-Creation Through Innovation

    Series series Business and Management (R0)
    In a world moving towards services, driving service productivity is a central challenge for leaders and members of all types of organisations: for service businesses there is a clear need to be “productive”, but it is far less clear what this exactly means. In this book, we invite you on a journey that explores the ways, tools and options for driving service productivity. We take an innovator’s ... Leer más

    $49.99 USD

  • Augmented Reality and Virtual Reality

    Empowering Human, Place and Business

    Series series Business and Management (R0)
    This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences.Collecting the proceedings of the International AR & VR Conference held in ... Leer más

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  • Analytics in Smart Tourism Design

    Concepts and Methods

    Series series Business and Management (R0)
    This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It ... Leer más

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  • Paid Work Beyond Pension Age

    Comparative Perspectives

    Edición de Simone Scherger ...
    Series series Social Sciences (R0)
    In many countries, the number of people working beyond pension age is increasing. This volume investigates this trend in seven different countries, examining the contexts of this development and the consequences of the shifting relationship between work and retirement. ... Leer más

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  • Researching Later Life and Ageing

    Expanding Qualitative Research Horizons

    Series series Social Sciences (R0)
    This collection on researching later life and ageing critically reflects upon the qualitative methods used in gaining knowledge of under-researched groups of older people and sets out future research agendas. ... Leer más

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  • Active Ageing in the European Union

    Policy Convergence and Divergence

    de K. Hamblin ...
    Series series Social Sciences (R0)
    This book explores the adoption of 'active ageing' policies by EU15 nations and the impact on older peoples' work and retirement policy options. Policies examined include unemployment benefits, active labour market policies, partial pension receipt, pension principles, early retirement and incentives for deferral. ... Leer más

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  • Representing Ageing

    Images and Identities

    Edición de V. Ylänne ...
    Series series Social Sciences (R0)
    This collection critically examines twenty-first century representations of ageing, focusing on various media images and discourses as well as individuals' own experiences and self-presentations of ageing, drawing on innovative new empirical data. ... Leer más

    $49.99 USD