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1 - 12 de 12 resultados para “timothy j wilkinson”
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  • The Customer Trap

    How to Avoid the Biggest Mistake in Business

    de Andrew R. Thomas, Timothy J. Wilkinson ...
    Series series Business and Management (R0)
    American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless pursuit of volume at all cost is not the key to long-term profits and success.The Customer Trap: How ... Leer más

    $35.99 USD

  • Strategic Management in the 21st Century

    [3 volumes]

    Edición de Timothy J. Wilkinson, Vijay R. Kannan ...
    Covering both practical and theoretical aspects of strategic management, this three-volume work brings the complex topic down to earth and enables readers to gain competitive business advantages in their marketplace.This clear, insightful, and interesting work covers all aspects of strategic management, including chapters that discuss SWOT (Strengths, Weaknesses, Opportunities, and Threats) ... Leer más

    $131.99 USD

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  • Marketing 3.0

    From Products to Customers to the Human Spirit

    de Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Leer más

    $17.00 USD

  • The End of Fundraising

    Raise More Money by Selling Your Impact

    de Jason Saul ...
    Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.The End of Fundraising turns ... Leer más

    $23.00 USD

  • International Business Strategy

    Rethinking the Foundations of Global Corporate Success

    de Alain Verbeke, I. H. Ian Lee ...
    Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The ... Leer más

    $56.99 USD

  • International Management Behavior

    Global and Sustainable Leadership

    de Henry W. Lane, Martha L. Maznevski ...
    This is the seventh edition of International Management Behavior, an established text for students and executives developing the knowledge, perspective and skills required for leading and managing people in global business.This guide provides a comprehensive overview of international management, structured around the core challenges and opportunities faced by global managers. This encompasses: the ... Leer más

    $47.00 USD

  • Driving Social Change

    How to Solve the World's Toughest Problems

    de Paul C. Light ...
    Strategies for long-term social impactThis important new book illustrates how to create the social breakthroughs needed to solve urgent global threats such as poverty, disease, and hunger. It then turns to three alternative, but complementary, paths to social breakthrough: social protecting, social exploring, and social advocacy, providing a detailed map of the journey from initial commitment to a ... Leer más

    $17.00 USD

  • Economic Approaches to Organization

    de Sytse Douma, Hein Schreuder ...
    This text explains in a non-technical way different economic approaches (including game theory, agency theory, transaction costs economics, economics of strategy and evolutionary approaches) using practical real-world examples to aid understanding of how the concepts relate to economic and organisational problems in the world today.This book is unique in the market in its attempt to make the link ... Leer más

    $48.99 USD

  • High Performance with High Integrity

    de Ben W. Heineman Jr. ...
    Series series Memo to the CEO
    Our free-market capitalist system is the world's greatest driver of prosperity, but it has a dark side. Under intense pressure to make the numbers, executives and employees face temptation to cut corners, fudge accounts, or worse. And in today's unforgiving environment, such lapses can be catastrophic. Fines and settlements have amounted to billions of dollars. Careers and companies have imploded ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Own the Future

    50 Ways to Win from The Boston Consulting Group

    Edición de Janmejaya Sinha, Richard Lesser, Michael S. Deimler, David Rhodes ...
    The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future.In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting ... Leer más

    $21.00 USD

  • The Key: How Corporations Succeed by Solving the World's Toughest Problems

    de Lynda Gratton ...
    One of the world’s foremost experts on the topic of the future of work and human capital, Lynda Gratton argues that global corporations can be major players in changing the world, with their massive networks of human resources, varieties of expertise, and vast organizational skills.In The Key, Gratton shows how companies like IKEA, Nike, Vodaphone, and Unilever are devising innovative ways to ... Leer más

    $27.99 USD

  • What Were They Thinking?

    Unconventional Wisdom About Management

    de Jeffrey Pfeffer ...
    Every day companies and their leaders fail to capitalize on opportunities because they misunderstand the real sources of business success.Based on his popular column in Business 2.0, Jeffrey Pfeffer delivers wise and timely business commentary that challenges conventional wisdom while providing data and insights to help companies make smarter decisions. The book contains a series of short chapters ... Leer más

    $17.99 USD o gratis con Kobo Plus