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  • Jumping the S-Curve

    How to Beat the Growth Cycle, Get on Top, and Stay There

    Recently, some bestselling management books have focused on providing a recipe for greatness, while others have sought to unlock the secrets of long-term success. But a detailed analysis at the intersection of the two, one that explains how some companies manage to achieve repeated peaks of business performance, has been missing--until now.Accenture’s Paul Nunes and Tim Breene have found that what ... Leer más

    $21.99 USD o gratis con Kobo Plus

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  • HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    Series series HBR's 10 Must Reads
    Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... Leer más

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  • Understanding Michael Porter

    The Essential Guide to Competition and Strategy

    de Joan Magretta ...
    Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Leer más

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  • HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

    Series series HBR's 10 Must Reads
    Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business ... Leer más

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  • Harvard Business Review on Rebuilding Your Business Model

    Revise your game plan--and profit from the change.If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Reinvent your business profitably- Set your model up for success with a winning competitive ... Leer más

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  • The Startup Way

    How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

    de Eric Ries ...
    Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.In The Lean ... Leer más

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  • Driving Digital Strategy

    A Guide to Reimagining Your Business

    de Sunil Gupta ...
    A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point ... Leer más

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  • Marketing Insights from A to Z

    80 Concepts Every Manager Needs to Know

    de Philip Kotler ...
    The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the ... Leer más

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  • Repeatability

    Build Enduring Businesses for a World of Constant Change

    An argument for simplicity from the bestselling authors of Profit from the CoreIs radical reinvention the key to winning in today’s fast-paced world? Not judging by the results of some of the world’s best-performing companies.In Repeatability, Chris Zook and James Allen-leaders of Bain & Company’s influential Strategy practice-warn that complexity is a silent killer of profitable growth. ... Leer más

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  • Harvard Business Review on Succeeding as an Entrepreneur

    Series series Harvard Business Review Paperback Series
    If you need the best practices and ideas for launching new ventures-but don’t have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you: Zero in on your most promising prospects Set a clear direction for your start-up Test and revise your assumptions along the way Tackle risks that could sabotage ... Leer más

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  • Strategy That Works

    How Winning Companies Close the Strategy-to-Execution Gap

    How to close the gap between strategy and executionTwo-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world ... Leer más

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  • Aaker on Branding

    20 Principles That Drive Success

    de David Aaker ...
    " A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications ... Leer más

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