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  • Building the Athlete Brand

    A Practical Handbook

    This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have moved to the centre of the sport business landscape, and this book introduces the skills in branding, marketing communications, and entrepreneurship that athletes and their advisors need to develop in ... Leer más

    $54.99 USD

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  • Never Lead Alone

    10 Shifts from Leadership to Teamship

    AN INSTANT USA TODAY BESTSELLER • ONE OF FORBES TOP 10 BUSINESS BOOKS OF 2024ELEVATE LEADERSHIP TO TEAMSHIP.In today’s volatile, fast-paced, and decentralized business environment, even the most talented leaders can’t succeed alone—they need to mobilize the full potential of the team.The world’s highest-performing organizations understand they need more than leadership to win—they ... ... Leer más

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  • John P. Kotter on What Leaders Really Do

    Series series Harvard Business Review Book
    Widely acknowledged as the world's foremost authority on leadership, John Kotter has devoted his remarkable career to studying organizations and those who run them, and his bestselling books and essays have guided and inspired leaders at all levels. Here, in this collection of his acclaimed Harvard Business Review articles, is an astute assessment of the real work of leaders, as only John Kotter ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Good Is Not Enough

    And Other Unwritten Rules for Minority Professionals

    A no-nonsense guide for minorities in business who want to make it to senior managementIn recent decades, corporate America has gotten better at recruiting minority talent. But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacles on the path to senior management. And there are too few minority mentors available to help them ... Leer más

    $4.99 USD

  • Graduate School: Winning Strategies For Getting In

    This book provides college students with all the information and advice they need to apply successfully to graduate school. In chapters 1 – 4 several misconceptions about graduate school are revealed and dispelled, including the most common myth – that one must have excellent grades to get in, and that excellent grades are all that one needs. Certain factors that can play an even bigger role than ... Leer más

    $9.95 USD o gratis con Kobo Plus

  • The Unforced Error

    Why Some Managers Get Promoted While Others Get Eliminated

    A guide to help managers prepare for whatever comes over the netIn tennis, the player with the fewest unforced errors usually wins. The same is true in business- all too often, the mistakes that sabotage a career are completely avoidable, if you can anticipate them early enough.Bestselling management writer Jeffrey Krames adopts the metaphor of tennis to show how to spot and sidestep the types of ... Leer más

    $5.99 USD

  • Committed Teams

    Three Steps to Inspiring Passion and Performance

    Build high-performing teams with an evidence-based framework that delivers resultsCommitted is a practical handbook for building great teams. Based on research from Wharton’s Executive Development Program (EDP), this concise guide identifies the common challenges that arise when people work together as a group and provides key guidance on breaking through the barriers to peak performance. ... Leer más

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  • The Innovation Tournament Handbook

    A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge

    What new products or services should you launch next year? How can you improve the productivity of a paint line? What should you name your new venture? How can you decrease patient waiting times? How can you improve the customer experience?Pretty much any creative problem-solving task can be framed as seeking a new match between solution and need, from operational process improvements to creating ... Leer más

    $15.99 USD

  • Reimagining Design

    Unlocking Strategic Innovation

    Series series Simplicity: Design, Technology, Business, Life
    The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America.Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged ... Leer más

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  • Shifting the Balance

    How Top Organizations Beat the Competition by Combining Intuition with Data

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    Digital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril.What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • The A Player

    The Definitive Playbook & Guide for Employees and Leaders Who Want to Play and Perform at the Highest Level

    A guide to becoming the kind of business all-star that companies want to hire—and keep—from an authority in growing and recruiting top employees.A chasm exists in the worldwide workplace: CEOs and senior leaders expect better performance from most of their people. Simultaneously, those same employees know they have more to contribute, but are likely unaware of their leaders' true expectations ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Sport Marketing

    Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with ... Leer más

    $100.99 USD