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Serie m´´as popular en Estados Unidos

1 - 12 de 12 resultados para “thomas poynter”
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  • Multinational Enterprises and Government Intervention (RLE International Business)

    de Thomas Poynter ...
    Series series Routledge Library Editions: International Business
    Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort trading and intra-firm sourcing patterns.The focus of this book is a corporate survival plan that describes how a multinational can monitor its exposure to intervention and then seek to reduce it. It reports on the successes and failures of firms as they ... Leer más

    $68.99 USD

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  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    de Al Ries, Laura Ries ...
    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Leer más

    Antes $8.99 USD Ahora $7.99 USD

  • Global Marketing

    Practical Insights and International Analysis

    de Carlyle Farrell ...
    This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets ... Leer más

    $119.99 USD

  • Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

    de Joe Pulizzi, Robert Rose ...
    Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays ... Leer más

    $25.19 USD

  • The Chinese Way in Business

    The Secrets of Successful Business Dealings in China

    de Boye Lafayette De Mente ...
    This book is a comprehensive, expert guide to doing business in ChinaWestern technology, management expertise and capital have fueled an incredible expansion of China's economy. Trade with China is at an all-time high, and so are the numbers of Westerners traveling to China for business. Business from China has also picked up as Chinese firms look to expand abroad. Understanding the ins and outs ... Leer más

    $9.99 USD

  • The Huawei Way: Lessons from an International Tech Giant on Driving Growth by Focusing on Never-Ending Innovation

    de Yang Shaolong ...
    Model your company’s future on the success of tech’s quiet giantBusinessWeek once listed Chinese tech firm Huawei as one of the ten most influential companies on the planet, and Time placed its founder Ren Zhengfei in the top 100 most influential men in the world. Once considered an insignificant upstart bound for failure like so many other early tech companies, Huawei is now a $62 billion company ... Leer más

    $29.99 USD

  • The Business of Champagne

    A Delicate Balance

    Edición de Steve Charters ...
    Series series Routledge Studies of Gastronomy, Food and Drink
    The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand – it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.This is the first book ... Leer más

    $84.99 USD

  • New Business In India: The 21st Century Opportunity

    de Paul Davies ...
    Series Libro 1 - World Scientific Series On 21st Century Business
    New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. ... Leer más

    $14.99 USD

  • Worldwide Casebook In Marketing Management

    de Luiz Moutinho ...
    Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations ... Leer más

    $97.99 USD

  • Diffusion of Renewable Energy Technologies

    Private Sector Perspectives on Emerging Markets

    de Christian Friebe ...
    Series Libro 4 - Finanzmaerkte und Klimawandel
    By analysing the context of emerging and developing countries, the author explores the private sector perspective on renewable energy diffusion. The evaluation of two technology case studies, namely wind farms (grid-connected renewable energy) and solar home systems (off-grid renewable energy), reveals the perspectives of highly experienced early adopters. Thereby, qualitative and quantitative ... Leer más

    $42.99 USD

  • Mastering Business Social Media Marketing in Theory & Practice

    book covers the fundamental facts & strategies, automation & advanced ideas & tips on corporate social marketing for businesses & beyond

    de Neil Hoechlin ...
    "When Individuals and Businesses Want to Dominate Social Media, This is the Book They Read..."(Includes $89 worth of BONUS Social Marketing Courses)While social media may have changed the way people communicate all over the world, it has also revolutionized marketing of products and services. Armed with the latest technology, using the right social media channels and adopting and implementing the ... Leer más

    $3.44 USD o gratis con Kobo Plus

  • But first, let me tweet it

    de Mariagiulia Haag ...
    The objective of this work is to demonstrate how the Digital Marketing can actually represent an important economical opportunity for B2B companies and how it should evolve from being just an occasional and optional activity to rather a strong and structured practice. ... Leer más

    $8.99 USD o gratis con Kobo Plus