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“thomas a kelleher”

1 - 12 de 12 resultados para “thomas a kelleher”
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  • Public Relations Online

    Lasting Concepts for Changing Media

    de Thomas A. Kelleher ...
    Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a ... Leer más

    $70.19 USD

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  • How to Get Free Publicity

    de Linda McDermott ...
    You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as 'deceptively simple' has no-nonsense information that is on target.If you have tried to gain free publicity and failed you need a better ... Leer más

    $1.99 USD o gratis con Kobo Plus

  • Improvise

    Unconventional Career Advice from an Unlikely CEO

    de Fred Cook ...
    "An entertaining education on leadership, creativity, business and getting ahead of your competition . . . your career will never be the same." — The Edge, PRSA blogThis year alone, 3.2 million U.S. students will graduate from college. Unprecedented percentages of them will move back home, and many will be unable to obtain a job in their fields of study. Improvise is an inspiring story of how Fred ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Business-to-Business Marketing

    A step-by-step guide

    de Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Leer más

    $9.09 USD

  • Sales Management

    A Global Perspective

    de John B Ford, Earl Honeycutt, Antonis Simintiras ...
    As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered include:* cross-cultural negotiations* hiring, ... Leer más

    $125.99 USD

  • Sex, Money, Happiness, and Death

    The Quest for Authenticity

    de Manfred F.R. Kets de Vries ...
    Series series Business and Management (R0)
    The four main tenets of life are explored in this unique new book that examines the issues that touch each executive, or for that matter, people in general. Based on his experiences as a psychoanalyst, professor and leadership coach, the author explores how 'Sex, Money, Happiness and Death' affect our work and our lives in general. ... Leer más

    $98.99 USD

  • Strategic Communication, Social Media and Democracy

    The challenge of the digital naturals

    Edición de W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young ...
    Series series Routledge New Directions in PR & Communication Research
    Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.Strategic Communication, Social Media and Democracy provides a wholly new framework for ... Leer más

    $68.99 USD

  • Understanding E-Government

    Information Systems in Public Administration

    de Vincent Homburg ...
    Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs’ potential for democratic renewal is hampered by ancient assumptions of ... Leer más

    $76.99 USD

  • Public Relations Theory II

    Edición de Carl H. Botan, Vincent Hazleton ...
    Series series Routledge Communication Series
    The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in ... Leer más

    $81.99 USD

  • Lipstick on a Pig

    Winning In the No-Spin Era by Someone Who Knows the Game

    de Torie Clarke ...
    Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put ... Leer más

    $13.99 USD

  • The Moral Compass of Public Relations

    Edición de Brigitta R. Brunner ...
    Series series Routledge Research in Public Relations
    The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it ... Leer más

    $64.99 USD

  • Productive Reflection at Work

    Learning for Changing Organizations

    Edición de David Boud, Peter Cressey, Peter Docherty ...
    This book is an accessible entry point into the theory and practice of work reflection for students and practitioners. Taking a cross-disciplinary approach, it covers management, education, organizational psychology and sociology, drawing on examples from Europe, the Middle East, North America and Australia.It traces reflection at work from an emphasis on training, through a focus on how ... Leer más

    $76.99 USD