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  • The JOLT Effect

    How High Performers Overcome Customer Indecision

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Leer más

    $16.99 USD

  • The Activator Advantage

    What Today's Rainmakers Do Differently

    A proven approach used by today's best professional service partners to win, retain, and grow client relationships.There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients—even long-standing ones for whom firms have consistently delivered unquestioned value—are much less loyal to those firms and partners than they once were. This ... Leer más

    $25.99 USD

  • Audiolibro

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    Completo

    5 hora 47 minutos

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Leer más

    $17.99 USD

  • Audiolibro

    The Activator Advantage

    What Today's Rainmakers Do Differently

    Completo

    7 hora 40 minutos

    There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones—are much less loyal to firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive.But top performers have figured out a ... Leer más

    $19.99 USD

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  • Audiolibro

    Selling Is Hard. Buying Is Harder.

    How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle

    de Garin Hess ...
    Narrado por Gary Tiedemann ...

    Completo

    6 hora 50 minutos

    Enable Your Buyers for Faster B2B SalesWhat drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying ... Leer más

    $18.99 USD o gratis con Kobo Plus

  • Sales Pitch: How to Craft a Story to Stand Out and Win

    de April Dunford ...
    Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Leer más

    $9.99 USD

  • The Qualified Sales Leader

    Proven Lessons from a Five Time CRO

    de John McMahon ...
    "The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Make It Punchy

    How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets

    de Emma Stratton ...
    Sell your tech (without getting technical).B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone's using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.In Make It Punchy, tech messaging expert Emma Stratton shows you ... Leer más

    $9.99 USD

  • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $7.00 USD o gratis con Kobo Plus

  • MEDDICC

    The ultimate guide to staying one step ahead in the complex sale

    de Andy Whyte ...
    What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient.MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Jobs To Be Done Playbook

    Align Your Markets, Organization, and Strategy Around Customer Needs

    de Jim Kalbach ...
    "Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Leer más

    $30.99 USD

  • Smarter Collaboration

    A New Approach to Breaking Down Barriers and Transforming Work

    We need a new approach for solving tough problems in a complex world—we need to collaborate smarter.Market volatility. Sustainability demands. Hybrid working. Opportunities and hazards of fast-changing technology and regulations. Companies and nonprofits face more daunting challenges than ever. How can we collaborate in our organizations—and with outside partners—to solve problems, innovate, and ... Leer más

    $23.99 USD o gratis con Kobo Plus