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“tc melewar”

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  • The Value of Design in Retail and Branding

    de Katelijn Quartier, Ann Petermans, Charles Dennis, T C Melewar ...
    Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of ... Leer más

    $86.99 USD

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  • This is Service Design Thinking

    Basics-Tools-Cases

    Edición de Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Leer más

    $28.99 USD

  • Emotionomics: Leveraging Emotions for Business Success

    de Dan Hill ...
    For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Leer más

    $25.99 USD

  • Webs of Influence

    The Psychology Of Online Persuasion

    de Nathalie Nahai ...
    Nathalie Nahai is a web psychologist, international speaker and consultant. Having worked with Fortune 500 companies including Unilever, Google and Harvard Business Review, she helps businesses apply scientific rigour to their website design, content marketing and products.Nathalie presents at conferences around the world on the science of online persuasion, and contributes to national ... Leer más

    $13.99 USD

  • Rotman on Design

    The Best on Design Thinking from Rotman Magazine

    Edición de Roger Martin, Karen Christensen ...
    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Leer más

    $44.99 USD

  • Handbook for Strategic HR

    Best Practices in Organization Development from the OD Network

    de OD Network ...
    This forward-thinking book introduces HR leaders to core organization development strategies and skills--providing creative approaches, practical tips, and proven methods to help them succeed.Since the 1990s, a transformation has occurred within the role of human resources departments. HR professionals are being called upon to help determine priorities in running the business, craft organizational ... Leer más

    $19.49 USD

  • Delft Design Guide -Revised edition

    Perspectives- Models - Approaches - Methods

    de Annemiek van Boeijen, Jaap Daalhuizen, Yvo Zijlstra ...
    Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and ... Leer más

    $28.99 USD

  • Creative Development

    Transforming Education through Design Thinking, Innovation, and Invention

    de Robert Kelly ...
    Spark continual creative growth for both learners and educators. Creativity is a key ingredient for success in the knowledge economy of the 21st century, where skills such as collaboration, communication, and critical thinking are central. Most educators agree that encouraging creativity must become a central goal in the classroom, but they face an ongoing struggle to build and maintain an ... Leer más

    $29.99 USD

  • Engaging in Action Research

    A Practical Guide to Teacher-Conducted Research for Educators and School Leaders

    de Jim Parsons, Kurtis Hewson, Lorna Adrian, Nicole Day ...
    You don’t need a tweed jacket to be a researcher--in thousands of schools across North America, practising teachers conduct studies on best practices, alternative approaches, and effective learning strategies. Classroom teachers have experiences and opportunities unavailable to researchers in a university setting, and action research--site-based, teacher-conducted research--can have a valuable ... Leer más

    $14.99 USD

  • Market Research Best Practice

    30 Visions for the Future

    de ESOMAR ...
    Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest ... Leer más

    $100.00 USD

  • The IAF Handbook of Group Facilitation

    Best Practices from the Leading Organization in Facilitation

    Edición de Sandy Schuman ...
    Series Libro 1 - J-B International Association of Facilitators
    Sponsored by the International Association of Facilitators, The IAF Handbook of Group Facilitation offers the need-to-know basics in the field brought together by fifty leading practitioners and scholars. This indispensable resource includes successful strategies and methods, foundations, and resources for anyone who works with groups. The IAF Handbook of Group Facilitation provides an overview of ... Leer más

    $94.00 USD

  • Appreciative Inquiry for Change Management

    Using AI to Facilitate Organizational Development

    de Sarah Lewis, Jonathan Passmore, Stefan Cantore ...
    Appreciative Inquiry (AI) is a widely recognised process for engaging people in organizational development and change management. Based on conversational practice, it is a particular way of asking questions, fostering relationships and increasing an organization's capacity for collaboration and change. It focuses on building organizations around what works, rather than trying to fix what doesn't, ... Leer más

    $46.99 USD