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  • Say What They Can't Unhear: The 9 Principles of Lasting Change

    Nine principles of persuasion to motivate, not manipulate.Change isn't an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Find Your Red Thread

    Make your idea irresistible.You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the throughline that connects your idea to your audience's hearts and minds.The best part is, the Red Thread already ... Leer más

    $9.95 USD o gratis con Kobo Plus

  • Trova il tuo filo rosso

    Come rendere i tuoi progetti irresistibili

    Traducido por Valentina Muccichini ...
    Come può il mito di Teseo e il Minotauro aiutare un’idea di business a essere efficace? Cosa insegna la narratologia a chi vuole lanciare sul mercato un prodotto, un marchio o un servizio? Se è vero che il nostro cervello si nutre di storie, personaggi, azioni, motivazioni ed effetti, il Filo rosso (quello che ha permesso a Teseo di uscire dal labirinto) è l’essenza, il principio organizzatore di ... Leer más

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  • Audiolibro

    Say What They Can't Unhear

    The 9 Principles of Lasting Change

    Narrado por Tamsen Webster, Tom Webster ...

    Completo

    3 hora 11 minutos

    Change isn’t an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can’t ... Leer más

    $11.99 USD

  • Audiolibro

    Find Your Red Thread

    Make Your Big Ideas Irresistible

    Narrado por Tamsen Webster ...

    Completo

    4 hora 5 minutos

    Make your idea irresistible.You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds.The best part is, the Red Thread already ... Leer más

    $19.99 USD

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  • How To Become A Good Team Leader That Others Want To Follow

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  • Story Like You Mean It

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  • Strong Ground

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  • No One Ever Taught Me How to Learn

    How to Unlock Your Learning Potential and Become Unstoppable

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    The High Achievers' Guide to Happiness, Confidence, and Success

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  • Sell with a Story

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