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  • International Business

    Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful ... Leer más

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  • Corporate Branding in Logistics and Transportation

    Recent Developments and Emerging Issues

    Series series Routledge Studies in Marketing
    The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics ... Leer más

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  • Building Resilience in Global Business During Crisis

    Perspectives from Emerging Markets

    A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis.The COVID-19 pandemic and the hyper competitive market environment have compelled organizations and industries to redraw the limits of their operational and strategic activities. Organizations in emerging markets are facing a great challenge in ... Leer más

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  • Managing and Strategising Global Business in Crisis

    Resolution, Resilience and Reformation

    Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing crises and disruptions to reinvigorate productivity and performance.It discusses themes and issues like crisis management; consumer behaviour during crisis; emerging business models and trends in global business; and risks, ... Leer más

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  • Socially Responsible Business Models for International Brands

    Series Libro 3 - Emerging Issues in International Business and Global Strategy
    This book explores the concept of social responsibility for businesses, emphasizing the need for ethical decision-making and sustainability beyond profit. It examines how businesses can incorporate social responsibility into contemporary models, offering managers strategies for creating value and addressing social challenges through stakeholder engagement.The book blends theory and practice, ... Leer más

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  • The Role of Digital Technologies in Shaping the Post-Pandemic World

    21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK, September 13–14, 2022, Proceedings

    Series series Springer Nature Proceedings Computer Science
    This book constitutes the refereed proceedings of the 21st IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2022, which took place Newcastle-upon-Tyne, UK, in September 2022.The 37 papers presented in this volume were carefully reviewed and selected from 72 submissions. They were organized in topical sections as follows: Artificial intelligence; Data and Analytics; Careers and ... Leer más

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  • Proceedings of the International Conference on Global Innovation and Trends in Economics and Business (ICOBIS 2022)

    Series series Springer Nature Proceedings excluding Computer Science
    This is an open access book.The conferences aims to support research and development in the field of Global Innovation and Trends in Economics and Business. Another purpose is to improve scientific information exchange among researchers, developers, students, and practitioners. Every year, the conference will be organised to provide an excellent platform for individuals to discuss their ... Leer más

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  • Marketing Communications and Brand Development in Emerging Markets Volume II

    Insights for a Changing World

    Series series Business and Management (R0)
    Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to ... Leer más

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  • Strategic City Branding

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    City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and investors.The book presents a structured approach ... Leer más

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  • Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications

    The impact that information technology has on collective knowledge, the lifeblood of any organization, is still being fully realized and understood. Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications demonstrates exhaustively the many applications, issues, and techniques applied to the science of recording, categorizing, using and learning from the experiences ... Leer más

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  • No Ordinary Disruption

    The Four Global Forces Breaking All the Trends

    Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.The world not only feels different. The data tell us it is different. Based on years of research by the ... Leer más

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  • Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

    Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on ... Leer más

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