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  • Navigating Marketing Decisions for Sustainable Growth

    Series series Contemporary Management Practices
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  • Perspectives in Agile Sustainable Practices and Business Value

    Series series Contemporary Management Practices
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  • Boundary Spanning Elements and the Marketing Function in Organizations

    Concepts and Empirical Studies

    Series series Business and Management (R0)
    This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary ... Leer más

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  • Knowledge Management and Organizational Learning

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    Series series Routledge Companions in Marketing, Advertising and Communication
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  • The Routledge Companion to Marketing Research

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    This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as:Methods for the analysis of user- ... Leer más

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